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MKTG 3310: Professional Development and Personal Branding

Did you know that professional development is all about enhancing your personal brand? This personal brand is what differentiates outstanding and successful professionals. The Professional Development and Personal Branding course requires students to engage in thoughtful introspection, considering their own personality type, strengths, weaknesses, interests, and goals in order to determine their path. All undergraduate students in the College of Business are required to take this course to ensure that they are professionally well-rounded and prepared for their post-graduation career search. In addition to refining soft skills and polishing resumes, this course is also largely graded on student participation and involvement in on-campus business events, such as executive guest speaker panels and club networking lunches. These professional interactions help students gain communication experience, improve networking skills, and form connections with peers and prospective employers.

Two female students talking to each other at a professional event.

In this course, you will learn...

Hard Skills

  • Building an effective resume
  • Professional etiquette
  • Technological literacy
  • Written and oral communication
  • Professional dress
  • Create a personal marketing campaign
  • Structuring your answers during an interview

Soft Skills

  • Problem-solving
  • Critical thinking
  • Working well with others and in teams
  • Networking with peers and seasoned professionals
  • Maintaining a positive workplace attitude
  • Persuasion
  • Emotional intelligence


  • Personal introspection
  • Determine your core strengths and weaknesses
  • Develop short- and long-term goals
  • Analyze your personality type and what it means for both your chosen specialty and the people around you