Major in Marketing
Marketing is one of the largest and most diverse areas of business. Through its various creative, communicative, and data-driven channels, the field of marketing is based around promoting and sharing the value of a product or service with the consumer. Marketers enjoy the study and understanding of influences on consumer decisions, needs and interests. This knowledge is leveraged for the development and promotion of products and services that meet those needs. Marketers might work in the areas of research, tracking and analyzing metrics, strategic planning or utilizing creative tools and materials to create solutions and attract business.
As a marketing major, students also have the opportunity to take advantage of the Flexible BBA, allowing them to double major in management, marketing or finance without taking any extra courses.
Our marketing program gives students the opportunity to dive into the world of consumer behavior and experiential learning through real-world projects.
Learn more about what a degree in marketing entails along with how students can earn a double major in management, marketing or finance with no extra courses.
The marketing department is home to faculty with diverse professional backgrounds in corporate business, each using their own unique and exciting teaching style.
Where might a degree in marketing take you? Learn more about the salary outlook, potential careers and where our alumni have landed.