National Student Advertising Competition
The National Student Advertising Competition is an opportunity for students in advertising, public relations, journalism, design, marketing, and more to get real-world experience, network with peers, and develop valuable professional skills. Each year, students develop an ad campaign for an actual client organization from the ground up — including slogan development, visuals and media content, media strategy, budgeting, and more. The team then travels to the district competition, where they present their campaign to a panel of industry experts and representatives from the client organization.
The ISU NSAC team has a solid history of success in district competition. Then took 3rd place in 2017 and 2020, and 1st place in both 2016 and 2021. They also have a strong track record of recognition for specific aspects of their work, including “Best Single Ad” for the “Confessional” TV commercial developed for Snapple, the “Most Memorable Moment” award for their “Click Click Hooray” concept, and “Best Male Presenter” for the work done by Chance Bennett on the Snapple presentation.
Previous NSAC Clients
Below are some campaign plansbook covers developed by ISU students for clients from past competitions.
Indeed 2023
Meta Quest 2022
Tinder 2021
Adobe 2020
Tai Pei 2017
Snapple 2016
ISU's National Student Advertising Competition Team
ISU's Student Advertising Federation is a club that gives advertising, marketing, graphic design, public relations, and all other related majors an opportunity to expand their network and develop industry skills before graduation. The Student Advertising Federation at ISU represents the collegiate chapter of the American Advertising Federation (AAF).
This group consists of public relations, advertising, journalism, art, and marketing students at ISU who compete yearly in the National Student Advertising Competition (NSAC). Each year, students develop a campaign from the ground up — including slogan development, media strategy, visuals and media, and budgets. The team then travels to the district competition, where they present their plans to a panel of industry experts and representatives from the client organization.
The team has a burgeoning history of success, having taken 3rd place in 2020 and 2017, and 1st place in both 2021 and 2016. They also have a strong track record of specific awards, including “Best Single Ad” for the “Confessional” TV commercial developed for Snapple, the “Most Memorable Moment” award for their “Click Click Hooray” concept, and “Best Male Presenter” for the work done by Chance Bennett on the Snapple presentation.
The Student Advertising Federation at ISU is led by faculty advisor Amanda Bennett.