Advertising Federation Club & National Student Advertising Competition
ISU's Student Advertising Federation is a club that gives advertising, marketing, graphic design, public relations, and all other related majors an opportunity to expand their network and develop industry skills before graduation. The Student Advertising Federation at ISU represents the collegiate chapter of the American Advertising Federation (AAF).
This group consists of public relations, advertising, journalism, art, and marketing students at ISU who compete yearly in the National Student Advertising Competition (NSAC). Each year, students develop a campaign from the ground up — including slogan development, media strategy, visuals and media, and budgets. The team then travels to the district competition, where they present their plans to a panel of industry experts and representatives from the client organization.
The team has a burgeoning history of success, having taken 3rd place in 2020 and 2017, and 1st place in 2016. They also have a strong track record of specific awards, including “Best Single Ad” for the “Confessional” TV commercial developed for Snapple, the “Most Memorable Moment” award for their “Click Click Hooray” concept, and “Best Male Presenter” for the work done by Chance Bennett on the Snapple presentation.
The group is currently working on a campaign for Tinder for the 2021 competition.
The Student Advertising Federation at ISU is led by faculty advisors: Assistant Professor of Advertising, Dr. Summer Shelton; and Assistant Lecturer, Amanda Bennett.
Current Officers (2020/21)
Current Advertising Federation Officers for the 2020–2021 adademic year.
As President of the Advertising Federation club, Nyele leads the team in their efforts to promote the club to students, learn about the advertising industry, and develop campaigns for local clients.
This is Nyele's second year as AdFed President. She is graduating in May 2021.
As Vice President of the Advertising Federation club, Nick assists the President with their goals and ambitions for the club. He acts as a second face for AdFed, going to events/student fairs and as a representative of the club, and helps communications and activities run as smooth as they can.
This is Nick's first year as Vice President of AdFed. He will be graduating in December 2021 with a degree in Advertising (Corporate Communication) and Visual Communications.
As Secretary of the Advertising Federation club, Quinn keeps track of weekly meetings and member duties. He stays up-to-date with tasks that need to be completed, and send out emails to help keep the team on track.
This is Quinn's first year as Secretary of AdFed. He is graduating in May 2021 with a degree in Communications; a major focus in Multiplatform Journalism and a minor in Visual Design.
As Treasurer of the Advertising Federation club, Sam keeps track of the financial state of the club.
This is Sam's second year as Treasurer of AdFed. She is graduating in May 2021.
Fundraising & Alumni Relations Chair
As the Fundraising & Alumni Relations Chair for the Advertising Federation club, Jess heads creative efforts to earn support from the community and ISU Alumni. She reaches out to donors of the past and present, regularly communicates with the club's supporters, and brainstorms fundraising ideas.
This is Jessica's first year as the Fundraising & Alumni Relations Chair for AdFed. She is graduating in May 2021.
Social Media Chair
As the Social Media Chair for the Advertising Federation club, Mckenzie regularly uploads content to the club's social media pages.
This is Mckenzie's first year as the Social Media Chair for AdFed.
Public Relations Chair
As the Public Relations Chair for the Advertising Federation club, Kenzie writes press releases for club-related events and campaign promotions. She is the first to reach out to the public and communicate the successes of the club.
This is Kenzie's second year as the Public Relations Chair for AdFed.