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Social Media and Digital Communication

The Social Media and Digital Communication emphasis combines the areas of content creation, storytelling, and branding with social media marketing and data analytics tools to provide you with the skills needed to thrive and adapt in the realm of social media management. As part of their coursework, students will create and run social media campaigns across a variety of courses, learn how to make data-driven decisions and drive engagement across platforms, and obtain the social media certifications employers expect. Graduates of this program will go on to careers as social media managers, digital designers, influencers, content creators, consultants, community managers, brand ambassadors, and content strategists.