National Student Advertising Competition

ISU's Student Advertising Federation is a club that gives students studying advertising, marketing, graphic design, public relations, and all other related majors an opportunity to expand their network and develop industry skills before graduation. The Student Advertising Federation at ISU represents the collegiate chapter of the American Advertising Federation (AAF).

Each year, these students participate in the National Student Advertising Competition (NSAC), developing an ad campaign for an actual client organization from the ground up — including slogan development, visuals and media content, media strategy, budgeting, and more. The team then travels to the district competition, where they present their campaign to a panel of industry experts and representatives from the client organization.

The ISU NSAC team has a solid history of success in district competition. Then took 3rd place in 2017 and 2020, and 1st place in both 2016 and 2021. They also have a strong track record of recognition for specific aspects of their work, including “Best Single Ad” for the “Confessional” TV commercial developed for Snapple, the “Most Memorable Moment” award for their “Click Click Hooray” concept, and “Best Male Presenter” for a member of the ISU pitch team on the Snapple presentation.