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Writing link text

Link text should tell users what will happen when they click on the link.

A blind user can ask the screen reader to jump from link to link. If a link text is 'click here' the user will not understand the purpose of the link.

Important Rules

 

Do not use these phrases in link text:

  • click here
  • here
  • this
  • more

Do not use the URL as the text for the link

 

Examples

Poor
For more information about the Carolingian Renaissance,  click here.

Good
Learn more about the Carolingian Renaissance.

Good
More information about the Carolingian Renaissance

Poor
You can find many options for food on campus at https://www.isu.edu/dining

Good
You can find many options for food on campus.

Good
The dining website has all of the options for food on campus.