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Marketing Curriculum


Flexible BBA

The Flexible BBA is a unique option for College of Business students to double major in economics, finance, marketing or management with few to no additional courses. Cases vary by student, be sure to meet with your advisor for details. 

Business Core

To assure a minimum level of competence in all functional areas of business, the College of Business requires each Bachelor of Business Administration (BBA) student to complete the 48 credit hours of business core courses as outlines in the course catalog.


Financial accounting processes
Analyzing and recording transactions
Preparing financial statements

Introduction to Business and Professional Development

Business concepts and careers
Introduction to the major functional areas of business
Resume, cover letter, and networking skills


Analysis of supply and demand
Examining roles of governmental spending and taxation
Consumer behavior and the behavior of firms
Government's role in a market economy


Techniques and tools used in spreadsheets


Time value of money, security valuation, capital investment analysis
Cost of capital, capital structure, and dividend policy


Business statistics
Legal environment of organizations
Organizational behavior
Operations management


Introduction to marketing's function in business
Analysis of product, pricing, promotion, and distribution

Major Requirements

Students will then round-out their marketing degree with a variety of marketing-specific courses in addition to a number of upper-division marketing and business elective courses. 

Emphasis Area

Entrepreneurship/Small Business