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Logos

Using the logo properly is a crucial step in upholding the ISU brand. Maintaining a strong brand is aided by careful, consistent design practices. Please review and follow the official brand guidelines for all official communications, marketing and promotional materials before downloading.

Remember:

  1. Place logos with appropriate clear space around them.
  2. Do not take artistic liberties with logos.

Logo usage guidelines

University Mark

The Spirit Mark, the “IS”, should appear with the words “Idaho State University" on all uses.

 

ISU logo stacked configuration

Stacked configuration


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ISU logo vertical configuration

Vertical configuration


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ISU logo horizontal configuration

Horizontal configuration


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 Color Variations

ISU logo black 1-color

Black / 1-color

ISU logo reversed application

Reversed application

ISU logo white application

White application

Secondary Logo Configurations

There are two secondary logo configurations engineered to work for all departments, divisions and schools, regardless of name length. Contact the Office of Marketing and Communications for specific logos.

secondary stacked configuration

Stacked configuration

ISU secondary logo horizontal configuration

Horizontal configuration

Secondary logo files are available to download for ISU faculty, staff, and students by signing in below using an official isu.edu email address:

Note: College and division secondary logos are available above. If you are a department or area that does not have a marketing director and need a secondary logo, please email graphic designer Joey Gifford at giffstev@isu.edu for more information.
Note: Please CC or loop in your marketing director on all requests. 

 

The Bengal Logo

Bengal Head logo

Primary logo


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Bengal Logos with Strokes

3-color Bengal logo with gray stroke

3-color Bengal logo with gray stroke
For applications with black or dark backgrounds, use the primary logo with the gray stroke.

2-color Bengal logo with white stroke

2-color Bengal logo with white stroke
For applications with orange backgrounds, use the primary logo with the white stroke.

2-color Bengal logo with orange stroke

2-color Bengal logo with orange stroke
For applications with black or dark backgrounds, you may also use the primary logo with the orange stroke.

Single Color Logos

1-color Grayscale

1-color grayscale

1-Color Black bengal logo

1-color black

1-Color Gray bengal logo

1-color gray

1-Color Orange bengal head

1-color orange

Reversed Logos

For 1-color applications where the background is darker than the imprint area, use one of the reversed logos below.

Reversed Bengal head Logo in White

Reversed Logo White

Reversed Bengal head Logo in Orange

Reversed Logo Orange

Reversed Bengal head Logo in Gray

Reversed Logo Gray

Spirit Marks

Orange ISU Spirit Mark

Orange

Black ISU Spirit Mark

Black

Grey ISU Spirit Mark

Gray

White Reversed ISU Spirit Mark

White

Spirit Marks with Stroke

ISU spirit mark with stroke orange and black

Orange / Black

ISU spirit mark with stroke orange and white

White / Orange

ISU spirit mark with stroke black and white

White / Black

ISU spirit mark with stroke orange and white

Orange / White

ISU spirit mark with stroke gray and white

White / Gray

ISU spirit mark with stroke gray and white

Gray / White

University seal

The University Seal may not be altered or reconfigured in any way. It is acceptable to emboss, screen into a background or reverse the Seal in white. The University Seal may be reproduced in black, white, metallic ink (PMS 877) or silver foil (M-7).

University seal - black

Black

University Seal in silver

Metallic silver inc / M-7 silver foil

University Seal reversed

white / reversed