Using the logo properly is a crucial step in upholding the ISU brand. Maintaining a strong brand is aided by careful, consistent design practices. Please review and follow the official brand guidelines for all official communications, marketing and promotional materials before downloading.
- Place logos with appropriate clear space around them.
- Do not take artistic liberties with logos.
Logo usage guidelines
The Spirit Mark, the “IS”, should appear with the words “Idaho State University" on all uses.
Black / 1-color
Secondary Logo Configurations
There are two secondary logo configurations engineered to work for all departments, divisions and schools, regardless of name length. Contact the Office of Marketing and Communications for specific logos.
Secondary logo files are available to download for ISU faculty, staff, and students by signing in below using an official isu.edu email address:
Note: College and division secondary logos are available above. If you are a department/unit that does not have a marketing director and need a secondary logo, please submit a request using the graphic design service request form. Please make sure to CC or loop in your marketing director on all requests.
Check out our quick guide for requesting and using secondary marks for university units
The Bengal Logo
Bengal Logos with Strokes
3-color Bengal logo with gray stroke
For applications with black or dark backgrounds, use the primary logo with the gray stroke.
2-color Bengal logo with white stroke
For applications with orange backgrounds, use the primary logo with the white stroke.
2-color Bengal logo with orange stroke
For applications with black or dark backgrounds, you may also use the primary logo with the orange stroke.
Single Color Logos
For 1-color applications where the background is darker than the imprint area, use one of the reversed logos below.
Reversed Logo White
Reversed Logo Orange
Reversed Logo Gray
Spirit Marks with Stroke
Orange / Black
White / Orange
White / Black
Orange / White
White / Gray
Gray / White
The University Seal may not be altered or reconfigured in any way. It is acceptable to emboss, screen into a background or reverse the Seal in white. The University Seal may be reproduced in black, white, metallic ink (PMS 877) or silver foil (M-7).
Metallic silver inc / M-7 silver foil
white / reversed