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Brand Colors

The official ISU colors are Roarange and Bengal Black. Precise color matching can be difficult depending on the medium, art or effects being used. The Office of Marketing and Communications recommends the following colors for their proven versatility and consistency across multiple mediums.

For print and merchandise

 

ROARANGE
PMS 165
CMYK: 0, 65, 100, 0
RGB: 244, 121, 32

 

BENGAL BLACK
Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0

 

GROWLING GRAY
60% Process Black
CMYK: 0, 0, 0, 60
RGB: 130, 130, 130

 

ROARANGE LIGHT
PMS 715
CMYK: 0, 46, 85, 0
RGB: 246, 146, 64

 

GROWLING GRAY MEDIUM
40% PROCESS BLACK
CMYK: 0, 0, 0, 40
RGB: 167, 167, 167

 

GROWLING GRAY LIGHT
10% PROCESS BLACK
CMYK: 0, 0, 0, 10
RGB: 230, 231, 232

 

WHITE
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255

 

For websites, apps, email

 

BLACK
#333333
rgb(51,51,51)

 

DARK
#424242
rgb(66,66,66)

 

BORDERS
#e6e7e8
rgb(230,231,232)

 

GRAY BACKGROUND
#f1f1f1
rgb(241,241,241)

 

WHITE
#fff
rgb(255,255,255)

 

LINKS
#b82b00
rgb(184,43,0)

 

BUTTONS (with white text)
#d4441c
rgb(212, 68, 28)

 

ROARANGE (accent color)
#f47920
rgb(241,121,32)

 

LIGHT ROARANGE (accent color)
#f69240
rgb(246,146,64)

 

Colors and web accessibility

Certain combinations of our official colors do meet accessibility standards for color blindness or other visual impairments.

Combinations of the Roaranges, Grays, and white should be avoided.

 

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