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Department of Communication, Media, & Persuasion
  • ISU Advertising Federation takes peer award for best slogan at National Student Advertising Competition. Boise 2015.
  • ISU Debaters Take Top Speaking Awards at the College of Southern Idaho.


The Department of Communication, Media, & Persuasion offers an extensive array of programs, subdivided in to four broad areas of speciality:

  • Corporate Communication
    • The Corporate Communication major offers students tracks in Leadership, Advertising, and Public Relations, preparing them for careers as Creative Directors, Public Opinion Researchers, Publicity and Brand Managers, and Mediators - among a variety of others.
  • Visual Communication
    • Visual Communication consists of tracks in Photography, Graphic Design, and Video Production. Courses provide a solid foundation of design principles, as well as hands-on practice with industry standard software and equipment, equiping them with the skills to succeed as graphic designers, broadcast journalists, and web designers.
  • Rhetoric
    • Rhetoric students focus on the art of speaking, writing, and persuading, rounding out these skills with tracks in Design, Advertising, or Public Relations. Majors develop the the skills and techniques necessary to succeed as Speech Writers, Lobbyists, Marketing Directors, Legal Researchers, and Grant Writers. This program also provides a strong foundation future those looking to continue on to Law School or to pursue a Masters in Communication
  • Multiplatform Journalism
    • Graduates from our Multiplatform Journalism program are employed across the country as reporters, authors, newscasters, and copy writers. The program provides graduates with the skills to succeed both now and in the future by teaching them to leverage the latest multimedia tools and techniques while emphasizing the underlying processes of the media industry.
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About the Department

The new James E. Rogers Department of Communication, Media, & Persuasion is an integration of the Department of Mass Communication and the Department of Communication and Rhetorical Studies. The four emphases have been completely redesigned, as reflected in the 2014-2015 catalog, and offer a solid theoretical foundation as well as relevant technical skill development to everyone who studies in our program.


921 South 8th Avenue
Pocatello, Idaho, 83209