ISU's Marketing Agency of Record to Contribute Over $17,000 to ISU Scholarships
January 29, 2026
The Office of Marketing and Communications is pleased to share an exciting milestone in our partnership with Epicosity, our advertising and marketing agency partner. As part of their commitment to supporting higher education, and to investing directly in the success of Idaho State University students, Epicosity has made the inaugural contribution to a scholarship fund, in the amount of $17,766.86.
The Scholarship Fund will be administered by the Idaho State University Foundation in alignment with its policies for general scholarship funds. All funds will be used exclusively to support deserving marketing and communications students, helping them pursue their academic and professional goals.
This contribution reflects a shared commitment between Idaho State and Epicosity to foster opportunity, support student achievement, and strengthen the next generation of creative and strategic leaders.
We look forward to seeing the meaningful impact this scholarship will have for Bengals in the years ahead.
New Bengals Rise Media Campaign
Since launching the refreshed “Bengals Rise” campaign in July 2025, ISU has seen a clear increase in student interest across its digital ecosystem. Website activity has grown steadily, with hundreds of thousands of prospective students visiting ISU.edu each month and strong engagement on key recruitment pages. The Find Your Roar page drew more than 30,000 visitors in September 2025, and application-related actions climbed to over 10,900 events in October.
Social media interest has also accelerated, particularly on TikTok and Meta, where ISU’s new creative is driving significant engagement and helping reach new audiences. This activity aligns with the university’s enrollment progress: from July to October 2025, applications and admits increased month over month, demonstrating that more students are not only discovering ISU but also taking concrete steps toward becoming Bengals.
This positive momentum reflects the combined impact of ISU’s recruitment activities and the new campaign creative as the university moves through the academic year.
User-Generated Content
ISU’s student ambassadors have played a major role in expanding the reach and authenticity of the “Bengals Rise” campaign through user-generated content. Their videos and social posts, boosted on TikTok and Meta, have driven exceptional engagement from prospective students. On Meta alone, ambassador content generated more than 172,000 engagements and helped grow ISU’s social following, especially on Instagram, where younger audiences are most active.
On TikTok, this student-driven content produced more than 700,000 video views and over 10,000 clicks, demonstrating that prospective students are not only watching but also choosing to learn more about ISU. Top-performing ambassador posts showcased everyday campus life and personal stories, with individual videos reaching up to 154,000 impressions and driving new followers to ISU’s accounts. This storytelling continues to strengthen ISU’s brand presence, complementing the paid recruitment campaign by creating authentic touchpoints that resonate with future Bengals.
Note: According to state and federal guidelines, ISU does not utilize the TikTok platform for social media but is able to maximize its popularity with potential students by engaging with Epicosity for its digital advertising options.
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