Stuart Summers named associate vice president of Idaho State University’s Office of Marketing and Communications
November 17, 2015
POCATELLO – Stuart Summers, most recently director of marketing and recruitment at the Idaho State University College of Technology, has been named associate vice president of the Idaho State University Office of Marketing and Communications.
“We are excited about the skills and energy Stuart will bring to our Office of Marketing and Communications,” said Kent Tingey, ISU vice president for advancement. “His background, knowledge and successes in branding, marketing and recruitment will enhance and build upon the University’s efforts in these areas. We welcome Stuart to his new role at ISU.”
He will begin his new duties Jan. 4.Summers, hired after a national search, replaces interim director Andrew Taylor, who filled in after former director Adrienne King left ISU for a position at Murray State University on Aug. 30.
“Idaho State University is a distinguished institution with an outstanding legacy of education,” Summers said. “I look forward to joining a talented marketing and communications team as we work together to share ISU’s successes with the world. Great things are happening at ISU, and it’s a great time to be a Bengal.”
As director of marketing and recruitment at the ISU College of Technology, Summers supervises a staff of seven and coordinates and plans all marketing efforts, advertising campaigns, recruitment events and communication initiatives for the college. His duties include creating and implementing an annual marketing plan focused on increasing enrollment and community awareness. He also directly works with the media to answer all inquiries.
Additionally, he oversees the expenditure of an annual public relations and marketing budget, which incorporates television, radio, web, social media and print advertising. He is the current editor and layout manager of the Tech Annual, an ISU magazine with a direct mail circulation to 21,000 recipients.
In 2014, Summers was nationally recognized for a social media promotion that he helped co-developed on behalf of ISU. The social media initiative generated more than 180,000 entries and effectively communicated ISU’s mission to a national audience. Following its successful implementation he was the co-recipient of several awards from advertising and higher education organizations.
Prior to working at ISU, Summers produced and co-anchored a highly rated morning show at KPVI-TV in Pocatello that included breaking news, weather alerts, live reports and sit-down interviews.
Summers earned a Bachelor of Arts Degree in international studies with a minor in mass communications from Idaho State University and earned English as a Second Language Certification from Brigham Young University.