Dr. Karen Hartman
Public Relations: Relationships, Stakeholders, and Image
Public Relations practitioners do a variety of tasks - most of which focus on building, maintaining, and repairing relationships between clients (such as celebrities and corporations) and stakeholders. Dr. Hartman can provide a workshop and/or lecture on what public relations practitioners do, the difference between PR and other fields (such as journalism and marketing), and how PR emerges in our news, entertainment, and daily lives. Possible teaching activities can include writing a mock press release or a “treasure hunt” where students use iPads to find the original news release whose information was used for a news article
When the Crisis Comes, What Needs to Be Communicated?
What do organizational spokespeople do when a crisis hits? Luckily there is a significant amount of research that analyzes what works and what typically does not. In this workshop, Dr. Hartman can define what a crisis is, discuss the best strategies to deal with a crisis, and identify how individuals and organizations have responded effectively and ineffectively to crises. Possible teaching activities can include writing and delivering a crisis response based off of a mock crisis, identifying what crisis responses would work best in which situation, and analyzing video footage of individual and corporate responses to determine if they were effective or not.
Sport Communication: How to Get a Job and What to Know to Better Understand What You Watch
Sport communication is a broad field that covers specific jobs and skills along with theoretical understandings of how sport functions in society. For this workshop, Dr. Hartman can provide a variety of ways to discuss sport. These include topics such as the history of sport in Europe and the U.S., jobs in the field, famous sports broadcasters, Title IX, race, gender, and the role of myth and narrative in sport. Possible teaching activities can include listening to famous moments in sport broadcasting history, going through job websites to show what types of jobs can be found in the field and the skills needed, or even showing a game without sound and having students write the commentary.
These presentations meet the following state education standards for high school students:
English Language Arts/Literacy
Integration of Knowledge and Ideas
RH.11-12.7 Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g., visually, quantitatively, as well as in words) in order to address a question or solve a problem.
Text Types and Purposes
W.11-12.2 Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
Production and Distribution of Writing
W.11-12.4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.