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Dr. Neil Tocher


What Is Strategy and Why Should I Give a Rip About It?

Consider Walmart Versus K-Mart, Southwest Airlines versus United Airlines, Google versus Yahoo, and Microsoft versus Apple. Then tell me why Walmart, Southwest, Google, and Apple consistently outperform their most bitter rivals? In this brief discussion, we will answer the question of why one company consistently outperforms other companies that sell very similar products. Then, we will discuss how you can use that information throughout your life to be more successful, have more friends, make more money, be happier, and outperform others be it your friends on the sports team, your future co-workers, your family members, or competitors of the awesome company that you will someday own.