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Idaho State University

Fonts

Fonts and typography play an important role in communicating the right tone, personality or idea of our brand to our audience. Below you’ll find download information for each new font and free Google font alternatives. Additionally, the new ROAR mark, which uses the Veneer font, is available as a download in four color options.

Font installation instructions are available for PC users and Mac users. Making a presentation? Don’t forget to embed the font files in Word or PowerPoint.

Primary Font

MUSEO SLAB

Museo Slab is the robust yet friendly slab serif typeface used in the main logotype of the Idaho State University logo and throughout our brand materials. This font works well for headlines and body copy larger than 10 points. This font also looks best in upper and lower case (not all caps).

A visual rendering of the Museo Slab type face

If you are already using the Adobe Creative Cloud, Museo Slab can be downloaded for free. Instructions are available to download and install the font from the Adobe Creative Cloud.

When brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge from Google Fonts. Roboto Slab is Idaho State’s approved slab serif replacement font that will cover most typographic needs. For more information about Roboto Slab, visit Google’s font website. Please note that Roboto isn’t native to Microsoft, so you will need to download the font using the link above and install it on your computer.

Secondary Fonts

MUSEO SANS

In the same family, Museo Sans is the clean, pure sans-serif counterpart to Museo Slab, used across our branding. This font works well in caps for subheads, for copy smaller than 10 points, and for large amounts of copy.

If you are already using the Adobe Creative Cloud, Museo Sans can be downloaded for free. Instructions are available to download and install the font from the Adobe Creative Cloud.

A visual rendering of the Museo Sans typeface

When brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge from Google Fonts. Roboto is Idaho State’s approved sans serif replacement font that will cover most typographic needs. For more information about Roboto, visit Google’s font website. Please note that Roboto isn’t native to Microsoft, so you will need to download the font using the link above and install it on your computer.

MUSEO

Museo falls between Museo Slab and Museo Sans, taking parts from both families to create a sophisticated, but more informal font. This font works well for headlines and shorter amounts of copy.

A visual rendering of the Museo typeface

If you are already using the Adobe Creative Cloud, Museo can be downloaded for free. Instructions are available to download and install the font from the Adobe Creative Cloud.

When brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge from Google Fonts. Roboto is Idaho State’s approved sans serif replacement font that will cover most typographic needs. For more information about Roboto, visit Google’s font website. Please note that Roboto isn’t native to Microsoft, so you will need to download the font using the link above and install it on your computer.

Display Font

VENEER CLEAN

Veneer Clean is the font used for the ROAR campaign. It is a very bold, strong font and should be used sparingly—ideally in headlines and simple, singular, bold statements which need to stand out.

There is a cost to download Veneer Clean.

A visual rendering of the Veneer typeface

When brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge from Google Fonts. Roboto Condensed is Idaho State’s approved condensed sans serif replacement font that will cover most typographic needs. For more information about Roboto, visit Google’s font website. Please note that Roboto isn’t native to Microsoft, so you will need to download the font using the link above and install it on your computer.

The new ROAR mark, which uses the Veneer font, is available as a download in four color options:

Veneer ROAR design - orange (eps, png

Veneer ROAR design - black (eps, png

Veneer ROAR design - gray (eps, png

Veneer ROAR design - white (eps, png)