Idaho State University Wordmark
The Idaho State University wordmark was created in 2004 as a secondary identifier for the University. It provides a consistent way to depict the University’s name on publications, brochures, and fliers.
The wordmark provides a horizontal alternative to the University logo’s vertical orientation, which may be a desirable design element for publications.
The ISU wordmark may be reproduced in the following colors:
- Black
- Reversed
- ISU Orange PMS 150
- Rust Metallic Ink PMS 8941
- Rust Foil M-22
The only time the Wordmark can be printed in a color other than those indicated is in a one-color piece.
Do not attempt to create the wordmark on your own. An approved image can be downloaded.
DO NOT
| Alter the proportion or configuration | Insert other colors or use more than one color | Use unauthorized colors |
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| Place on a background that makes it difficult to read | Change font | Mix with the ISU logo |
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DO
Add college, department, office name in approved style
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| The Seal can be combined with the Wordmark |
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| Maintain 1/8 inch of clear space around wordmark. |
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The ISU logo and the ISU wordmark are the University's primary identity marks. One must appear on all visual communications prosuced with University Funds. To establish immediate and consistent recognition of Idaho State University, either the ISU logo or wordmark must appear on the front cover of every publication. The wordmark and the logo should never appear near each other and the wordmark must never be used as a replacement for the logo on letterheads, business cards or envelopes.