Marketing and Communications

Using Quality Photographs and Graphics

University entities are required to use high-quality photographs, at least 300 dpi, for print materials. This ensures that the printer will be able to reproduce the image. Images taken from the Web are not sufficient quality (72 dpi) for print.

The graphic to the right shows a quality image next to a pixelated image.

The graphic to the lower-right shows how low-resolution art can begin to look blurred or mushy, compared to a quality vector-art graphic.

Quality Images


Marketing and Communications
Idaho State University
921 S. 8th Ave., Stop 8265
Pocatello, ID 83209
(208) 282-3620

Photography (208) 282-3775
Graphic Design (208) 282-2564
Web Design (208) 282-4765
Media (208) 282-3209