Volume 44 | Number 1 | Spring 2014

King Takes Marketing Helm

Spring 2014 Issue

Dr. Adrienne King, most recently director of relations and communications at West Virginia University Institute of Technology, has been named director of the Idaho State University Office of Marketing and Communications.

She began work at ISU on Feb. 18.

"King's energy, educational background, knowledge and experience in branding, strategic planning and marketing will provide great strength to Idaho State University and its efforts in marketing and communications. We welcome Adrienne, and her husband, Brad, to our community," said Dr. Kent Tingey, vice president for university advancement.

As director of relations and communications at WVU Tech located in Montgomery, W.Va., King led an award-winning creative team responsible for the institution's advertising, marketing, public relations, social media and website efforts. She also oversaw the university's growing alumni relations program.

Prior to working at WVU Tech, King was director of marketing for the University of Charleston in Charleston, W.Va.

King earned her Doctor of Education in educational leadership in higher education administration from West Virginia University. She earned a Master of Science degree in integrated marketing communications from WVU and a bachelor's degree in advertising/public relations and graphic design from Marietta College in Marietta, Ohio.

"Idaho State University is a distinguished university with an exceptional story to tell. I'm excited to be joining an incredibly talented marketing communications team in sharing the wonderful things happening at ISU," explained King. "It's great to be a Bengal."