More Ways to Show Bengal Spirit
Fall 2011 Issue | By Kim Khan
Idaho State University Bengal fans will be seeing an array of new merchandise during the coming school year. ISU is represented by the Collegiate Licensing Company (CLC). Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the United States, representing nearly 200 colleges, universities, athletic conferences, bowl games and the NCAA. The company, headquartered in Atlanta, provides full capabilities in brand management, protection, and development. CLC will allow the University to enforce the quality of ISU products through licensing, a chance for the community to show Bengal pride, and most importantly, raise scholarship money for students. Mark Levine, director of Marketing and Communications and the University's licensing administrator, gives details on this company and how it will affect the future of Idaho State University.
Who will benefit from the CLC?
Many people will benefit from the CLC. The consumer benefits because CLC assures quality merchandise, not 'knock-offs'. Bengal supporters have a wide selection of apparel and non-apparel items to show their school pride. The royalty income generated through sales comes back to the university and is used to underwrite scholarships.
What changes will ISU see in the future with CLC?
We are aiming to generate a wider variety of products for sale and opportunities for students and faculty to show school spirit. With CLC's help we are looking to expand retail outlets and products. We are looking at new venues including retailers catering to the outdoor market. Also, we will be working with New Day Products to launch an 'Orange and Black' concept store which will include an expanded line of clothing and novelty items. We are in the process of implementing Internet shopping as well. An online store will provide Bengal fans worldwide with an array of merchandise to show their Bengal pride wherever they call home.
Where can a person purchase CLC licensed merchandise?
Within the Pocatello area, officially licensed merchandise is available through the University bookstore, New Day Industries, Bed, Bath, & Beyond, T-shirts Plus, Idaho Unlimited, Fanzz, Walmart, The Popcorn Shop and Costco. Also, we are moving forward with plans to make it easier for Bengal fans to buy merchandise through online shopping.
Why is ISU working with this company?
CLC is the gold standard of the industry with a 30-year track record. There are dozens of elements that are part of a licensing program, not the least of which is the reporting of royalty income and the licensing of approved product. CLC provides these resources in a professional, timely manner and provides services most universities could not afford to do on their own.
What new products is ISU considering to market?
ISU is considering a variety of new apparel designs as well as non-apparel merchandise including jewelry, infant/toddler wear, new t-shirts for parents, stainless-steel canteens, popcorn, chocolate, ice cream and much more.