How Public Radio Works to Benefit Your Business or Organization
Public radio’s value proposition is wholly distinct from commercial radio in a handful of very important ways.
- 1. Passion so strong, it translates into financial support.
- Listeners love KISU-FM programming — and they validate this passion with their checkbooks each year, personally contributing to support “their” station.
- 2. Favorable association for sponsors.
- Corporate sponsors benefit from their connection to public radio; 52% of listeners agree that public radio sponsors are more credible than commercial advertisers.
- Corporate sponsors benefit from their connection to public radio; 52% of listeners agree that public radio sponsors are more credible than commercial advertisers.
- 3. Favorability and purchase preference among listeners.
- 85% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.
- 85% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.