Posted October 14, 2010
Before the Simplot Games place high school track stars toe-to-toe for the 33rd time, Idaho State University graphic design students will compete for the opportunity to publicize the international event.
This year for the first time, the games sponsors have challenged visual communication graphic design students in the ISU James E. Rogers Department of Mass Communication to create a winning publicity poster. Nine students were given specific guidelines and requirements for the print publicity piece to be used in promotion of the games. The students had access to medals and batons actually used in past events and photographs of previous athletes in action.
“This is a perfect opportunity for our students to work for a high-profile client and gain valuable experience,” said Professor Paula Jull. “We often do design work for non-profit clients, but this is in an entirely new league.”
On Monday, Oct. 18, representatives of Simplot will visit Jull’s class and select the advertising design they think will be most effective. They will honor the winning student with a cash prize.
The Simplot Games, North America’s premier high school indoor track and field event, are held at Idaho State University’s Holt Arena in February. Some 2,000 athletes from the United States and Canada run on a 200-meter, banked-board track considered one of the fastest in the nation, and records are broken every year.