Communication, Media, and Persuasion



  • Corporate
    Communication

  • Multiplatform
    Journalism

  • Visual
    Communication


  • Rhetoric

  • CMP
    Minors

  • MA in
    Communication



Corporate Communication


Career Opportunities

Leadership Track

Human Resources Manager, Personnel Recruiter, Trainer, Admissions Counselor, Benefits Administrator, Sales Representative, Public Information Officer, Labor Relations, Negotiator, Customer Service Representative, Mediator, Buyer, (and more)

Advertising Track

 

Advertising Specialist, Marketing Specialist, Copy Writer, Account Executive Manager, Media Planner, Media Buyer, Creative Director, Media Sales Representative, Public Researcher, (and more)

Public Relations Track

 

Publicity Manager, Advertising Manager, Marketing Specialist, Lobbyist, Corporate Public Affair Specialist, Account Executive, Development Officer, Sales Manager, Media Analyst, Media Planner, Creative Director, News Writer, Public Opinion Researcher, (and more)

Corporate Communication Emphasis

 

Core courses (18 credits)

 

CMP 2201 Business and Professional Communication (3)
CMP 2202 Photo, Graphic, and Video Editing (3)

CMP 2209 Persuasion (3)

CMP 2231 Introduction to Graphic Design (3)

CMP 3308 Groups and Communication (3)

CMP 4409 Communication Inquiry (3)

 

Choose one of the following tracks

Leadership Track

Required Track Courses (12 credits)

 

CMP 3320 Foundations of Leadership (3)

CMP 4420 Advanced Leader Communication (3)

CMP 4422 Conflict Management (3)

CMP 4424 Management Communication (3)

 

Track Electives: Complete 15 credits from the following list of electives

 

CMP 2205 Argumentation (3)

CMP 2241 Introduction to Public Relations (3)

CMP 2261 Introduction to Advertising (3)

CMP 2286 Visual Rhetoric (3)

CMP 3302 Image Management (3)

CMP 3346 Public Relations Writing (3)

CMP 3367 Advertising Media Planning (3)

CMP 4404 Gender and Communication (3)

CMP 4446 Public Relations Programs (3)

CMP 4475 Corporate Video Production (3)

CMP 4481 Rhetoric of Hitler and Churchill (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

CMP 4494 Internship (1-3)

Public Relations Track

Required Track Courses (15 credits)

 

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2241 Introduction to Public Relations (3)

CMP 3335 Typography and Layout (3)

CMP 3346 Public Relations Writing (3)

CMP 4446 Public Relations Programs (3)

 

Track Electives: Complete 12 credits from the following list of electives

 

CMP 2205 Argumentation (3)

CMP 2261 Introduction to Advertising (3)

CMP 2271 Introduction to Television Production (3)

CMP 2286 Visual Rhetoric (3)

CMP 3302 Image Management (3)

CMP 3320 Foundations of Leadership (3)

CMP 3339 Web Design (3)

CMP 3367 Advertising Media Planning (3)

CMP 4404 Gender and Communication (3)

CMP 4410 Mass Media History, Law, and Ethics (3)

CMP 4420 Advanced Leader Communication (3)

CMP 4422 Conflict Management (3)

CMP 4424 Management Communication (3)

CMP 4475 Corporate Video Production (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

CMP 4494 Internship (1-3)

Advertising Track

Required Track Courses (18 credits)

 

CMP 2251/2251L Introduction to Photography (3)

CMP 2261 Introduction to Advertising (3)

CMP 3335 Typography and Layout (3)

CMP 3365 Advertising Strategy and Copywriting (3)

CMP 3367 Advertising Media Planning (3)

CMP 4465 Advertising Campaigns (3)

Choose one of the following (3 credits)

 

CMP 3339 Web Design (3)

CMP 4475 Corporate Video Production (3)

 

Track Electives: Complete 6 credits from the following list of electives

 

INFO 1101 Digital Information Literacy (3)

INFO 3301 Introduction to Informatics and Analytics (3)

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2205 Argumentation (3)

CMP 2241 Introduction to Public Relations (3)

CMP 2286 Visual Rhetoric (3)

CMP 3302 Image Management (3)

CMP 3320 Foundations of Leadership (3)

CMP 3346 Public Relations Writing (3)

CMP 4410 Mass Media History, Law, and Ethics (3)

CMP 4424 Management Communication (3)

CMP 4446 Public Relations Programs (3)

CMP 4460 Special Projects in Advertising (3)

CMP 4475 Corporate Video Production (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

CMP 4494 Internship (1-3)

MKTG 2225 Basic Marketing Management (3)

Total major credits 45

 

 




Multiplatform Journalism


Career Opportunities

Reporter, Editor, Newscaster, Author, Copy Writer, Script Writer, News Service Researcher, Technical Writer, Acquisitions Editor, Media Interviewer, Public Information Office Writer, Legal Reporter, Research Specialist, Program Coordinator, (and more)

Multiplatform Journalism Emphasis

 

Core courses (45 credits)

 

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2202 Photo, Graphic, and Video Editing (3)

CMP 2209 Persuasion (3)

CMP 2271 Introduction to Television Production (3)

CMP 3302 Image Management (3)

CMP 3310 Multiplatform Storytelling (3)

CMP 3311 Public Affairs and Investigative Reporting (3)

CMP 3339 Web Design (3)

CMP 4403 Mass Communication and Society (3)

CMP 4409 Communication Inquiry (3)

CMP 4410 Mass Media History, Law, and Ethics (3)

CMP 4415 Television News (3)

CMP 4418 Advanced Reporting (3)

CMP 4471 Advanced Television Production (3)

CMP 4495 Senior Capstone Experience (3)

 

Total major credits: 45

 

 




Visual Communication


Career Opportunities

Photo Media Option

Studio or Location Photographer, Studio Manager, Director of Photography, Advertising and Magazine Photographer, Photo Editor, Photojournalist, Legal Photographer, Medical Photographer, Photo Archivist, Photo Retoucher, Photographer’s Assistant, Photographic Sales Representative, Digital Imaging Specialist, (and more)

Design Option

 

Graphic Designer, Web Designer, Book Artist, Cartoonist, Commercial Artist, Desktop Publisher, Game Designer/Developer, Art Director, Product Illustrator, Staff Designer, Book Designer, Textile Stylist, Museum Exhibit Designer, Architectural Graphic Designer, (and more)

Video Option

 

Broadcast Journalist, TV Cameraperson, Broadcasting Station Manager, Director of Broadcasting, Film/Tape Librarian, Community Relation Director, Unit Manager, Transmitter Engineer, Technical Director, Announcer, News and Relation Manager, News Animator, (and more)

Visual Communication Emphasis

 

Core courses (15 credits)

 

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CPM 2202 Photo, Graphic, and Video Editing (3)

CPM 3339 Web Design (3)

CPM 4403 Mass Communication and Society (3)

CPM 4410 Mass Media History, Law, and Ethics (3)

 

Choose one of the following options (15 credits)

 

Photo Media Option

 

CMP 2250 History and Appreciation of Photography (3)

CMP 2251/2251L Introduction to Photography (3)

CMP 3352/3352L Photo Communication (3)

CMP 4455/4455L Photo Media (3)

CMP 4457/4457L Advanced Photo Media (3)

 

Design Option

 

CMP 2231 Introduction to Graphic Design (3)

CMP 3335 Typography and Layout (3)

CMP 3337 Illustration (3)

CMP 4435 Narrative and Print (3)

CMP 4436 Advanced Issues in Design (3)

 

Video Option

 

CMP 2271 Introduction to Television Production (3)

CMP 3310 Multiplatform Storytelling (3)

CMP 3371 Video Editing and Compositing (3)

CMP 4471 Advanced Television Production (3)

CMP 4475 Corporate Video Production (3)

 

Electives

 

Choose any two additional courses from the option lists above (6 credits)

 

Choose any three of the following (9 credits)

 

CMP 2201 Business and Professional Communication (3)

CMP 2209 Persuasion (3)

CMP 2241 Introduction to Public Relations (3)

CMP 2261 Introduction to Advertising (3)

CMP 2286 Visual Rhetoric (3)

CMP 4404 Gender and Communication (3)

CMP 4422 Conflict Management (3)

CMP 4424 Management Communication (3)

CMP 4483 Rhetoric of Popular Culture (3)

 

Total major credits: 45



Rhetoric


Career Opportunities

Legislative Assistant, Speech Writer, Lobbyist, Technical Writer, Campaign Director, Legal Researcher, Grant Writer, Mediation and Negotiation Specialist, Legal Secretary, Marketing Director, Human Rights Officer, Community Affairs Liaison, (and more)

Rhetoric Emphasis

 

Core courses (30 credits)

 

CMP 2205 Argumentation (3)

CMP 2209 Persuasion (3)

CMP 2286 Visual Rhetoric (3)

CMP 4481 Rhetoric of Hitler and Churchill (3)

CMP 4482 American Public Address (3)

CMP 4483 Rhetoric of Popular Culture (3)

CMP 4484 Recent Rhetorical Issues (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

 

Choose one of the following option areas, and take any two courses from that area (6 credits)

 

Design Option

 

CMP 2202 Photo, Graphic, and Video Editing (3)

CMP 2231 Introduction to Graphic Design (3)

CMP 3339 Web Design (3)

 

Advertising Option

 

CMP 2231 Introduction to Graphic Design (3)

CMP 2261 Introduction to Advertising (3)

CMP 3365 Advertising Strategy and Copywriting (3)

 

Public Relations Option

 

CMP 2241 Introduction to Public Relations (3)

CMP 3346 Public Relations Writing (3)

CMP 4446 Public Relations Programs (3)

 

Electives: Choose three of the following courses (9 credits)

 

CMP 2201 Business and Professional Communication (3)

CMP 3302 Image Management (3)

CMP 3308 Groups and Communication (3)

CMP 4404 Gender and Communication (3)

CMP 4422 Conflict Management (3)

CMP 4424 Management Communication (3)

 

Total major credits: 45




CMP Minors


Minor in Leadership

 

Required Minor Courses (15 credits)

 

CMP 2201 Business and Professional Communication (3)

CMP 3308 Groups and Communication (3)

CMP 3320 Foundations of Leadership (3)
CMP 4420 Advanced Leader Communication (3)
CMP 4424 Management Communication (3)

 

Choose one of the following courses (3 credits)


CMP 2205 Argumentation (3)
CMP 2209 Persuasion (3)

CMP 4409 Communication Inquiry (3)

CMP 4422 Conflict Management (3)

CMP 4481 Rhetoric of Hitler and Churchill (3)

CMP 4482 American Public Address (3)

CMP 4484 Recent Rhetorical Issues (3)

 

Total minor credits: 18

 

 

Minor in Public Relations/Advertising

 

Required Minor Courses (12 credits)

 

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2241 Introduction to Public Relations (3)

CMP 2261 Introduction to Advertising (3)

CMP 3346 Public Relations Writing (3)

 

Choose one of the following options (6 credits)

 

Option A: Take both of the following courses

 

CMP 2231 Introduction to Graphic Design (3)

CMP 3365 Advertising Strategy and Copywriting (3)

 

Option B: Take any two of the following courses

 

CMP 2202 Photo, Graphic, and Video Editing (3)

CMP 2209 Persuasion (3)

CMP 2231 Introduction to Graphic Design (3)

CMP 2251/2251L Introduction to Photography (3)

CMP 4410 Mass Media History, Law, and Ethics (3)

CMP 4446 Public Relations Programs (3)

CMP 4475 Corporate Video Production (3)

 

Total minor credits: 18

 

 

Minor in Visual Communication

 

Required Minor Courses (12 credits)

 

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2202 Photo, Graphic, and Video Editing (3)

CMP 3339 Web Design (3)

CMP 4403 Mass Communication and Society (3)

 

Choose one of the following minor options (6 credits)

 

Photo Media Option

 

CMP 2251/2251L Introduction to Photography (3)

 

And one of the following courses:

 

CMP 3352/3352L Photo Communication (3)

CMP 4455/4455L Photo Media (3)

CMP 4457/4457L Advanced Photo Media (3)

 

Design Option

 

CMP 2231 Introduction to Graphic Design (3)

 

And one of the following courses:

 

CMP 3335 Typography and Layout (3)

CMP 3337 Illustration (3)

CMP 4435 Narrative and Print (3)

 

Video Option

 

CMP 2271 Introduction to Television Production (3)

 

And one of the following courses:

 

CMP 3310 Multiplatform Storytelling (3)

CMP 3371 Video Editing and Compositing (3)

CMP 4471 Advanced Television Production (3)

 

Total minor credits: 18

 

 

Minor in Rhetoric

 

Required Minor Courses (12 credits)

 

CMP 2205 Argumentation (3)

CMP 2209 Persuasion (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

 

Choose one of the following courses (3 credits)

 

CMP 2286 Visual Rhetoric (3)

CMP 4483 Rhetoric of Popular Culture (3)

CMP 4486 Contemporary Rhetorical Theory (3)

 

Choose one of the following courses (3 credits)

 

CMP 4481 Rhetoric of Hitler and Churchill (3)

CMP 4482 American Public Address (3)

CMP 4484 Recent Rhetorical Issues (3)

 

Total minor credits: 18



MA in Communication


All programs of study will be expected to reflect the following departmental standards:

  • At least 15 credits must be from 6600-level course work.
  • At least 15 credits must be from course work in Communication, Media, and Persuasion.
  • Students choosing the Graduate Degree Paper option must take a minimum of 27 course credits plus a minimum of 3 Graduate Degree Paper (CMP 6660) credits.
  • Students choosing the Thesis option must take a minimum of 24 course credits plus a minimum of 6 Thesis (CMP 6650) credits.

 

Requirements:

 

CMP 6601 Introduction to Graduate Research Methods (to be taken in a student’s first fall semester) 3 cr
A minimum of nine CMP graduate seminar credits: CMP 6630 Seminar in Communication (repeatable) 9 cr
Additional credits from graduate-level CMP courses or other
graduate-level courses approved as part of a program of study
12-15 cr
Graduate Degree Paper (3 cr) or Thesis (6 cr) 3-6 cr

Total MA program credits:

30 cr

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