Communication, Media, and Persuasion

Corporate Communication

[Note: This emphasis will be titled "Organizational Communication" in the 2014-2015 catalog, pending formal name change approval]


Career Opportunities

Leadership Track

Human Resources Manager, Personnel Recruiter, Trainer, Admissions Counselor, Benefits Administrator, Sales Representative, Public Information Officer, Labor Relations, Negotiator, Customer Service Representative, Mediator, Buyer, (and more)

Advertising Track

 

Advertising Specialist, Marketing Specialist, Copy Writer, Account Executive Manager, Media Planner, Media Buyer, Creative Director, Media Sales Representative, Public Researcher, (and more)

Public Relations Track

 

Publicity Manager, Advertising Manager, Marketing Specialist, Lobbyist, Corporate Public Affair Specialist, Account Executive, Development Officer, Sales Manager, Media Analyst, Media Planner, Creative Director, News Writer, Public Opinion Researcher, (and more)


Corporate Communication Emphasis

 

Core courses (18 credits)

 

CMP 2201 Business and Professional Communication (3)
CMP 2202 Photo, Graphic, and Video Editing (3)

CMP 2209 Persuasion (3)

CMP 2231 Introduction to Graphic Design (3)

CMP 3308 Groups and Communication (3)

CMP 4409 Communication Inquiry (3)

 

Choose one of the following tracks

Leadership Track

Required Track Courses (12 credits)

 

CMP 3320 Foundations of Leadership (3)

CMP 4420 Advanced Leader Communication (3)

CMP 4422 Conflict Management (3)

CMP 4424 Management Communication (3)

 

Track Electives: Complete 15 credits from the following list of electives

 

CMP 2205 Argumentation (3)

CMP 2241 Introduction to Public Relations (3)

CMP 2261 Introduction to Advertising (3)

CMP 2286 Visual Rhetoric (3)

CMP 3302 Image Management (3)

CMP 3346 Public Relations Writing (3)

CMP 3367 Advertising Media Planning (3)

CMP 4404 Gender and Communication (3)

CMP 4446 Public Relations Programs (3)

CMP 4475 Corporate Video Production (3)

CMP 4481 Rhetoric of Hitler and Churchill (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

CMP 4494 Internship (1-3)

Public Relations Track

Required Track Courses (15 credits)

 

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2241 Introduction to Public Relations (3)

CMP 3335 Typography and Layout (3)

CMP 3346 Public Relations Writing (3)

CMP 4446 Public Relations Programs (3)

 

Track Electives: Complete 12 credits from the following list of electives

 

CMP 2205 Argumentation (3)

CMP 2261 Introduction to Advertising (3)

CMP 2271 Introduction to Television Production (3)

CMP 2286 Visual Rhetoric (3)

CMP 3302 Image Management (3)

CMP 3320 Foundations of Leadership (3)

CMP 3339 Web Design (3)

CMP 3367 Advertising Media Planning (3)

CMP 4404 Gender and Communication (3)

CMP 4410 Mass Media History, Law, and Ethics (3)

CMP 4420 Advanced Leader Communication (3)

CMP 4422 Conflict Management (3)

CMP 4424 Management Communication (3)

CMP 4475 Corporate Video Production (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

CMP 4494 Internship (1-3)

Advertising Track

Required Track Courses (18 credits)

 

CMP 2251/2251L Introduction to Photography (3)

CMP 2261 Introduction to Advertising (3)

CMP 3335 Typography and Layout (3)

CMP 3365 Advertising Strategy and Copywriting (3)

CMP 3367 Advertising Media Planning (3)

CMP 4465 Advertising Campaigns (3)

Choose one of the following (3 credits)

 

CMP 3339 Web Design (3)

CMP 4475 Corporate Video Production (3)

 

Track Electives: Complete 6 credits from the following list of electives

 

INFO 1101 Digital Information Literacy (3)

INFO 3301 Introduction to Informatics and Analytics (3)

CMP 1110 Introductory Convergent Newswriting and Reporting (3)

CMP 2205 Argumentation (3)

CMP 2241 Introduction to Public Relations (3)

CMP 2286 Visual Rhetoric (3)

CMP 3302 Image Management (3)

CMP 3320 Foundations of Leadership (3)

CMP 3346 Public Relations Writing (3)

CMP 4410 Mass Media History, Law, and Ethics (3)

CMP 4424 Management Communication (3)

CMP 4446 Public Relations Programs (3)

CMP 4460 Special Projects in Advertising (3)

CMP 4475 Corporate Video Production (3)

CMP 4485 Classical Rhetorical Theory (3)

CMP 4486 Contemporary Rhetorical Theory (3)

CMP 4488 Rhetorical Criticism (3)

CMP 4494 Internship (1-3)

MKTG 2225 Basic Marketing Management (3)

Total major credits 45

 

 

 

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