Idaho State University Undergraduate Catalog 1999-2000
Marketing and Management Occupations
4½ Semester Program OptionsProgram Coordinator and Instructor: Dando
Instructors: Anderson, Davis, & Hanson
Four Associate of Applied Science Degrees which require 38-70 credits as listed below are available.
Business Technology
(2 Semester Program)One Associate of Applied Science degree (includes earned Technical Certificate of 38 Semester Credits PLUS the following courses).
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 252 Employment Seminar 1 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr CIS 101 Introduction to Computer Systems 2 cr CIS 101L Introduction to Computer Systems Lab 1 cr COMM 101 Principles of Speech 2 cr TGE 100 Technical General Education 1-16 cr plus earned Technical Certificate of 38 credits or more TOTAL 85 cr
Hospitality Management Technology
(4½ Semester Option)One Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
CIS 101 Introduction to Computer Systems 2 cr CIS 101L Introduction to Computer Systems Lab 1 cr ENGL 101 English Composition 3 cr HOST 240 Rooms Division Operations 3 cr HOST 251 Marketing Hospitality Services 3 cr HOST 252 Food and Beverage Management 3 cr HOST 259 Career Internship 4 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 131 Quality Management Techniques 3 cr MANT 240 Legal Environment 3 cr MANT 241 Human Resource Management 3 cr MANT 250 Front Line Supervision 3 cr MANT 251 Small Business Management 3 cr MANT 252 Employment Seminar 1 cr MANT 255 Management Applications 3 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 120 Business Relationships 2 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MART 240 Professional Selling 3 cr COMM 101 Principles of Speech 2 cr TGE 100 Technical General Education 1-16 cr TOTAL 90 cr
Management Technology
(4½ Semester Option)One Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
CIS 101 Introduction to Computer Systems 2 cr CIS 101 Introduction to Computer Systems Lab 1 cr ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 131 Quality Management Techniques 3 cr MANT 240 Legal Environment 3 cr MANT 241 Human Resource Management 3 cr MANT 244 Introduction to Finance 3 cr MANT 250 Front Line Supervision 3 cr MANT 251 Small Business Management 3 cr MANT 252 Employment Seminar 1 cr MANT 253 Ethics 3 cr MANT 255 Management Applications 3 cr MANT 259 Career Internship 4 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MART 240 Professional Selling 3 cr COMM 101 Principles of Speech 2 cr TGE 100 Technical General Education 1-16 cr TOTAL 85 cr
Marketing Technology
(4½ Semester Option)One Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
CIS 101 Introduction to Computer Systems 3 cr CIS 101L Introduction to Computer Systems Lab 1 cr ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 131 Quality Management Techniques 3 cr MANT 240 Legal Environment 3 cr MANT 241 Human Resources Management 3 cr MANT 250 Front Line Supervision 3 cr MANT 251 Small Business Management 3 cr MANT 252 Employment Seminar 1 cr MANT 255 Management Applications 3 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 2 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MART 240 Professional Selling 3 cr MART 242 Business Marketing 3 cr MART 250 Retail Technology 4 cr MART 259 Career Internship 4 cr COMM 101 Principles of Speech 2 cr MMO 100 Technical General Education 1-16 cr TOTAL: 85 crStudents who demonstrate adequate academic skill to succeed in the occupational-content courses of the program will be given an "S" grade for TGE 100 and will not be required to attend the initial session.
Based on your keyboarding skills, you may be required to take a 1 credit Keyboarding class (TGE 162) in order to meet the competencies of the program.
Courses
HOST 240 Rooms Division Operations 3 credits. This course presents a systematic approach to rooms division management. This includes the management operations of the housekeeping and front office departments. PREREQ: MANT 121.
HOST 251 Marketing Hospitality Services 3 credits. This course is designed to provide students the opportunity to apply the basic knowledge of marketing to the hospitality industry. This course provides the student with the basic knowledge of tourism-related concepts and marketing strategies for the hospitality industry. PREREQ: MANT 121, MART 121.
HOST 252 Food and Beverage Management 3 credits. Provides a basis for understanding the various challenges and responsibilities involved in managing a food and beverage operation. PREREQ: MANT 121.
HOST 259 Career Internship 4 credits. This course is designed to provide students an opportunity to gain practical experience in applying their hospitality management skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which can only be completed during their last semester enrolled. Must be taken concurrently with MANT 252.
MANT 115 Business Concepts 1 credit. This course is designed as an overview to lay the foundation for later advanced work in management. Simultaneously, the course is sufficiently broad in scope to meet the requirements of student who desire to gain only a casual acquaintance with management and intend to branch in other fields of study.
MANT 121 Essentials of Management 3 credits. This is an introductory course in management theory and practice. Management is presented as a discipline as well as a process. Major topic areas will include the evolution and scope of management, decision-making, planning, organizing, leading, and controlling. The international aspects of management will also be considered. PREREQ: MART 110, MART 111, MART 112, MART 113, MART 114 or permission of instructor. (Course may be taken via the Internet. Contact Student Services at 236-2622.)
MANT 130 Business Communications 4 credits. Master effective communication in business letters, memos, reports, meetings, and interpersonal relationships. Learn strategies in writing
direct requests, neutral and good-news messages, letters of recommendation, bad-news messages, persuasive requests, job applications, and short reports; strategies in communicating ideas verbally; strategies in communicating ideas interpersonally. PREREQ: ENGL 101 and CIS 120.
MANT 131 Quality Management Techniques 3 credits. This course equips the student to succeed in today's business leadership positions. Understand all aspects of management responsibilities and services concepts. PREREQ: MART 110, MART 111, MART 112, MART 113, and MART 114.
MANT 240 Legal Environment 3 credits. This course IS NOT designed to make anyone a lawyer nor is it designed to make anyone a legal expert. This course proposes to make people in all areas of business aware of the dangers that exist and to help them to know when competent legal advice becomes necessary.
MANT 241 Human Resource Management 3 credits. A Human Resource Manager, his/her duties and responsibilities are the core of this course. Beginning with a look at the environments of human resource management and the planning process; the process of job analysis, recruitment, hiring, motivating, compensating, appraising, and providing effective working relationships are discussed. Additionally, the basics of labor law, conflict management and discipline programs are included. PREREQ: MANT 121.
MANT 244 Introduction to Finance 3 credits. Broad survey of financial markets, the place of finance in the business economy, the role of the financial manager, the organization of financial intermediaries, and the basic techniques of financial analysis. PREREQ: MANT 120.
MANT 250 Front Line Supervision 3 credits. Course in the practical use of supervisory skills. This course provides the students with an opportunity to apply their knowledge in a controlled environment where immediate feedback and opportunity for correction is possible. The students will make decisions and practice handling a variety of supervisory problems including conflict, and discipline, grievance, tardiness, motivation, and counseling. PREREQ: MANT 121.
MANT 251 Small Business Management 3 credits. Course concerns the planning, organizing, controlling, and directing of a small business firm. The course will cover all facets of understanding and developing a small business which includes the ability to recognize the major areas of error that can result in a new business failure. The class is designed to develop entrepreneurial and managerial skills. The students will develop their own business plan. PREREQ: MANT 120, MANT 121 and MART 121.
MANT 252 Employment Seminar 1 credit. This course discusses career planning, the job search, cover letter, résumé application, job interview skills, professional dress and business etiquette. (Students must complete this course during their last semester enrolled).
MANT 253 Ethics 3 credits. The primary objective of this course is to increase the students' awareness of their individual value systems as they relate to decision-making in future business endeavors. While not intended to change or alter the students' moral or ethical standards, the course will be structured to examine, in an unbiased setting, both sides of past and present ethical issues facing the business world. Specific areas that will be addressed are individual decision-making, corporate policy, and government control.
MANT 255 Management Applications 3 credits. Upon completion of this course the student will understand the concepts of applying management skills to specific technical areas such as managing a sales force, managing an administrative office and managing a hotel.
MANT 259 Career Internship 4 credits. This course is designed to provide students an opportunity to gain practical experience in applying their management skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which can only be completed during their last semester enrolled. Must be taken concurrently with MANT 252.
MART 110 Interpersonal Relations 2 credits. Study of the motivation and behavior of people. Case problems and student experiences are discussed, alternatives are considered and probable outcomes are determined. Taken concurrently with MART 111, MART 112, MART 113, and MART 114.
MART 111 Economic Essentials 2 credits. Exploration and examination of macro and micro economic systems, study of business cycles, supply and demand, fiscal and monetary policy, the banking system, and their effects on the individual as well as the business world. Taken concurrently with MART 110, MART 112, MART 113, and MART 114.
MART 112 Essentials of Marketing 3 credits. Designed to provide a basic overview of economic strategies, pricing, consumerism, advertising strategies and publicity, and marketing research. Taken concurrently with MART 110, MART 111, MART 113 and MART 114.
MART 113 Marketing Mathematics 2 credits. An understanding of basic math as it relates to marketing and management occupations. Survey of basic math skills and development of technical math skills and development of technical math applications. Taken concurrently with MART 110, MART 111, MART 112 and MART 114.
MART 114 Principles of Retail Selling 2 credits. The process and techniques of retail selling are explored. Students develop competencies through classroom and role play situations as they relate to professional retail selling. Taken concurrently with MART 110, MART 111, MART 112, and MART 113.
MART 115 Business Concepts 1 credit. This course explores and defines the relationships of the external customer. Specifically, the need for effective customer service and the buyer/seller relationship. It is the purpose of this course to show that there are practical and cost-effective methods that can be used in business relationship management through the use of qualitative and quantitative techniques. It will also show how these same qualitative and quantitative techniques can be applied for use within other areas of marketing and management. PREREQ: CIS 120, MART 110, MART 111, MART 112, MART 113 and MART 114.
MART 121 Marketing Applications 3 credits. Upon completion of this course the student will be able to: Effectively analyze a case study, utilizing an acceptable method of case analysis. Solidify decision-making, analytical, and communication skills. Understand, appreciate, and apply the role of a marketing manager. Develop and utilize creativity in the decision-making process. Develop an appreciation for and demonstration of effective teamwork.
MART 130 Promotion Concepts 4 credits. An introductory course in advertising and promotion principles including planning an advertising program; selection of media, copy and layout elements; ethics and regulations; strategies; agencies; budgets; measurement of effectiveness; and coordination of advertising with other promotional tools. PREREQ: MART 110, MART 111, MART 112, MART 113 and MART 114.
MART 240 Professional Selling 3 credits. This course provides the methods and principles of effective salesmanship. Role-play situations are incorporated to enhance students' skill development. PREREQ: MART 121 and SPCH 101.
MART 242 Business Marketing 3 credits. This course applies the marketing mix in a business-to-business environment. Emphasis is on the marketing of products and services to organizations rather than to households or ultimate consumers. PREREQ: MART 121.
MART 250 Retail Technology 4 credits. A survey course covering the principles of retailing including store location, design, and organization, merchandising, sales promotion, personnel, services, and control; and exposure to career options; and an exploration of trends in retailing as related to social, technological, and economic changes. PREREQ: MANT 121 and MART 121.
MART 259 Career Internship 4 credits. This course is designed to provide students an opportunity to gain practical experience in applying their marketing skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which can only be completed during their last semester enrolled. Must be taken concurrently with MANT 252.
MART 299 Special Topics (variable) 1-8 credits. This course is designed to address the specific needs of individuals. It will enable the students to upgrade their technical skills through part-time enrollment in units of instruction that are currently available through the program's full-time pre-employment curriculum. Permission of the instructor is required.
MMO 100 Technical General Education 1-16 credits. The basic mathematical skills of fractions, decimals, percents, proportions are reviewed. Also, for technical fields, beginning algebra through the application of the quadratic equation is studied. An experiment-based science class that emphasizes development and application of equations and problem-solving techniques is taught. Communication skills, critical thinking and basic technical writing are stressed.
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IDAHO STATE UNIVERSITY
Academic Information Contact: webmaster@isu.edu Revised: March 5, 1999 |