Bachelor of Arts in Mass Communication Emphases

Select one of the following emphases:

Emphasis in Journalism

M C 119		Introduction to Mass Media	3 cr
M C 121		Reporting and Newswriting	4 cr 
M C 230		Introduction to Photography	4 cr
M C 270		Journalism History		3 cr 
M C 321		Reporting of Public Affairs	3 cr
M C 325		Editing for Print Media		3 cr 
M C 440		Media Law and Ethics		3 cr 
M C 452		Mass Communication and 
		Society				3 cr
Plus one of the following courses:
M C 215		Graphic Design			3 cr 
M C 305		Photo Communication		3 cr 
M C 327		Magazine Article Writing	3 cr 
M C 445		Editorial Writing		3 cr 
M C 497		Media Internships		6 cr 
IN ADDITION:	Components			15 cr 
						TOTAL: 44 or 45 cr
Emphasis in Television
M C 119		Introduction to Mass Media	3 cr
M C 121		Reporting and Newswriting	4 cr 
M C 230		Introduction to Photography	4 cr
M C 290		American Broadcasting		3 cr 
M C 300		Television Production		3 cr 
M C 435		Television News			3 cr 
M C 450		Television Workshop		2 cr 
M C 452		Mass Communication and 
		Society				3 cr 
M C 460		Corporate Video Production	3 cr
Plus two of the following courses:
M C 321		Reporting of Public Affairs	3 cr
M C 350		Cable Television and 
		New Media Technologies		3 cr 
M C 360		Film-Style Production		3 cr 
IN ADDITION:	Components			15 cr 
						TOTAL: 49 cr
Emphasis in Photography
M C 119		Introduction to Mass Media	3 cr
M C 121		Reporting and Newswriting	4 cr 
M C 210		History and Appreciation 
		of Photography			3 cr 
M C 215		Graphic Design			3 cr 
M C 230		Introduction to Photography	4 cr
M C 410		Advanced Photography		4 cr 
M C 452		Mass Communication and 
		Society				3 cr 
PHIL g490	Philosophy Seminar		3 cr
Plus two of the following courses:
M C 305		Photo Communication		3 cr 
M C 405		Color Printing			4 cr 
M C 465		Alternative Photo Processes	4 cr
IN ADDITION:	Components			15 cr 
						TOTAL: 49 or 50 cr
Emphasis in Advertising/Public Relations
M C 119		Introduction to Mass Media	3 cr
M C 121		Reporting and Newswriting	4 cr 
M C 200		Introduction to Advertising 
		Media				3 cr 
M C 215		Graphic Design			3 cr 
M C 230		Introduction to Photography	4 cr
M C 341		Public Relations Methods	3 cr 
M C 355		Creating Effective Advertising	3 cr
M C 415		Advanced Graphic Design		3 cr 
M C 452		Mass Communication and 
		Society				3 cr 
M C 455		Advertising Sales		3 cr 
M C 480		Public Relations Programs	3 cr
Plus one of the following courses:
M C 305		Photo Communication		3 cr 
M C 312		Persuasive Video Production	2 cr
IN ADDITION:	Components			15 cr 
						TOTAL: 52 or 53 cr
Emphasis in Media Studies
M C 119		Introduction to Mass Media	3 cr
M C 121		Reporting and Newswriting	4 cr 
M C 210		History and Appreciation of 
		Photography			3 cr 
M C 215		Graphic Design			3 cr 
M C 290		American Broadcasting		3 cr 
	OR 
M C 300		Television Production		3 cr 
M C 321		Reporting of Public Affairs	3 cr
M C 350		Cable Television and 
		News Media Technologies		3 cr 
M C 415		Advanced Graphic Design		3 cr 
M C 440		Media Law and Ethics		3 cr 
M C 452		Mass Communication 
		and Society			3 cr 
ENGL 307	Professional Writing		3 cr 
	OR 
ENGL 308	Business Communications		3 cr 
SPCH 301	Business and 
		Professional Speaking		3 cr 
IN ADDITION	Mass Communication 
		electives			3 cr
Select one course from each of the two following blocks:

Block 1

MKTG 325	Basic Marketing Management	3 cr
MKTG g428	Marketing Communications	3 cr
SPCH 208	Group Communication		3 cr 
SPCH 355	Nonverbal Communication		2 cr 
SPCH g441	Interpersonal Communication	3 cr
SPCH g452	Conflict Management		3 cr 
SPCH g453	Organizational 
		Communication			3 cr
Block 2
SPCH g436	Rhetorical Criticism		3 cr 
SPCH g437	Rhetorical Theory		3 cr 
SPCH g442	American Rhetoric and 
		Public Address			3 cr 
SPCH g447	Rhetoric of Hitler and 
		Churchill 			3 cr 
SPCH g451	Recent Rhetorical Issues	3 cr
						TOTAL: 45 or 46 cr
Recommended
MGT g312	Individual and Organizational 
		Behavior			3 cr
Components

Students must take 15 credits from ONE of the following five component areas subject to the following conditions:

At least nine of the 15 credits must be upper division.

None of the courses included in the component may also be used to satisfy any of the General Education Requirements.

The Director of the Mass Communication Program must approve the courses selected to satisfy the component.

A minor or a second major may be substituted for the entire component requirement if approved by the Director of the Mass Communication Program.

Component 1-Business and Economics

    Business
    Economics
Component 2-World Affairs

    Geology 115
    History
    Political Science
Component 3-Social Sciences

    American Studies
    Anthropology
    Psychology
    Sociology
    Speech Communication
Component 4-Arts and Humanities

    Art
    English
    Music
    Philosophy
    Speech Communication
    Theatre
Component 5-Natural Sciences

    Biological Sciences
    Chemistry
    Geology
    Mathematics
    Physics