Bachelor of Arts in Mass Communication Emphases

Select one of the following emphases:

Emphasis in Journalism

M C 119             Introduction to Mass Media    3 cr
M C 121             Reporting & Newswriting       4 cr
M C 230             Introduction to Photography   4 cr
M C 270             Journalism History            3 cr
M C 321             Reporting of Public Affairs   3 cr
M C 325             Editing for Print Media       3 cr
M C 440             Media Law & Ethics            3 cr
M C 452             Mass Communication &
                    Society                       3 cr

Plus one of the following courses:

M C 215             Graphic Design                3 cr
M C 305             Photo Communication           3 cr
M C 327             Magazine Article Writing      3 cr
M C 445             Editorial Writing             3 cr
M C 497             Media Internships             6 cr
IN ADDITION:        Components                    15 cr
                                                  TOTAL: 44 or 45 cr

Emphasis in Television

M C 119             Introduction to Mass Media    3 cr
M C 121             Reporting & Newswriting       4 cr
M C 230             Introduction to Photography   4 cr
M C 290             American Broadcasting         3 cr
M C 300             Television Production         3 cr
M C 435             Television News               3 cr
M C 450             Television Workshop           2 cr
M C 452             Mass Communication &
                    Society                       3 cr
M C 460             Corporate Video Production    3 cr

Plus two of the following courses:

M C 321             Reporting of Public Affairs   3 cr
M C 350             Cable TV & New Media               
                    Technologies                  3 cr
M C 360             Film-Style Production         3 cr
IN ADDITION:        Components                    15 cr
                                                  TOTAL: 49 cr

Emphasis in Photography

M C 119             Introduction to Mass Media    3 cr
M C 121             Reporting & Newswriting       4 cr
M C 210             History & Appreciation of               
                    Photography                   3 cr
M C 215             Graphic Design                3 cr
M C 230             Introduction to Photography   4 cr
M C 410             Advanced Photography          4 cr
M C 452             Mass Communication &
                    Society                       3 cr
PHIL 490            Aesthetics & Photography      3 cr

Plus two of the following courses:

M C 305             Photo Communication           3 cr
M C 405             Color Printing                4 cr
M C 465             Alternative Photo Processes   4 cr
IN ADDITION:        Components                    15 cr
                                                  TOTAL: 49 or 50 cr

Emphasis in Advertising/Public Relations

M C 119             Introduction to Mass Media    3 cr
M C 121             Reporting & Newswriting       4 cr
M C 200             Introduction to Advertising
                    Media                         3 cr
M C 215             Graphic Design                3 cr
M C 230             Introduction to Photography   4 cr
M C 341             Public Relations Methods      3 cr
M C 355             Creating Effective 
                    Advertising                  3 cr
M C 415             Advanced Graphic Design       3 cr
M C 452             Mass Communication &
                    Society                       3 cr
M C 455             Advertising Sales             3 cr
M C 480             Public Relations Programs     3 cr

Plus one of the following courses:

M C 305             Photo Communication           3 cr
M C 312             Persuasive Video Production   2 cr
IN ADDITION:        Components                    15 cr
                                                  TOTAL: 52 or 53 cr

Emphasis in Media Studies

M C 119             Introduction to Mass Media    3 cr
M C 121             Reporting and Newswriting     4 cr
M C 210             History & Appreciation of 
                    Photography                   3 cr
M C 215             Graphic Design                3 cr
M C 290             American Broadcasting         3 cr
                    OR
M C 300             Television Production         3 cr
M C 321             Reporting of Public Affairs   3 cr
M C 350             Cable TV & News Media              
                    Technologies                  3 cr
M C 415             Advanced Graphic Design       3 cr
M C 440             Media Law & Ethics            3 cr
M C 452             Mass Communication &               
                    Society                       3 cr
ENGL 307            Professional Writing          3 cr
                    OR
ENGL 308            Business Communications       3 cr
SPCH 301            Business & Professional            
                    Speaking                      3 cr
IN ADDITION         Mass Communication            
                    electives                     3 cr

Select one course from each of the two following blocks:

Block 1

MKTG 325            Basic Marketing Management    3 cr
MKTG 428            Marketing Communications      3 cr
SPCH 208            Group Communication           3 cr
SPCH 355            Nonverbal Communication       2 cr
SPCH 441            Interpersonal Communication   3 cr
SPCH 452            Conflict Management           3 cr
SPCH 453            Organizational
                    Communication                 3 cr

Block 2

SPCH 436            Rhetorical Criticism          3 cr
SPCH 437            Rhetorical Theory             3 cr
SPCH 442            American Rhetoric and 
                    Public Address                3 cr
SPCH 447            Rhetoric of Hitler and 
                    Churchill                     3 cr
SPCH 451            Recent Rhetorical Issues      3 cr
                                                  TOTAL: 45 or 46 cr

Recommended

MGT 312             Individual & Organizational             
                    Behavior                      3 cr

Components

Students must take 15 credits from ONE of the following five component areas subject to the following conditions:

At least nine of the 15 credits must be upper division. None of the courses included in the component may also be used to satisfy any of the General Education Requirements.

The Director of the Mass Communication Program must approve the courses selected to satisfy the component.

A minor or a second major may be substituted for the entire component requirement if approved by the Director of the Mass Communication Program.

Component 1 -- Business and Economics

     Business
     Economics

Component 2-World Affairs

     Geology 115
     History
     Political Science

Component 3-Social Sciences

     American Studies
     Anthropology
     Psychology
     Sociology
     Speech Communication

Component 4-Arts and Humanities

     Art
     English
     Music
     Philosophy
     Speech Communication
     Theatre

Component 5-Natural Sciences

     Biological Sciences
     Chemistry
     Geology
     Mathematics
     Physics