Departmental Goals
The goals for Mass Communication majors are as follows:
1. The ability to communicate effectively
in writing.
2. The ability to communicate effectively orally.
3. The ability to solve problems that arise in a
professional setting.
4. Skills in television, journalism, photography,
graphic design, advertising, and public relations appropriate for
entry-level position.
5. Sufficient general knowledge to pursue a
successful career in mass communication.
6. The ability to gain the necessary skills for
advancement in a career in mass communication.
7. The ability to criticize their own work
effectively.
8. The ability to present and accept constructive
criticism.
Each area of study in mass communication emphasizes the importance of a
strong liberal arts education to students preparing for careers in the
media and mass communication. Effective communication in any form
depends upon an adequate breadth of knowledge.
Degree Options in Mass Communication
For the Bachelor of Arts in Mass Communication, five emphases are
available: Advertising, Journalism, Public Relations, Television, and
Visual Communication. Each emphasis requires an additional 15 credits
from a selected component of specialized study outside the department.
These emphases are designed to give practical as well as theoretical
skills in specific areas. The department also offers a Bachelor of Arts
in Theatre, Film, and Video, in cooperation with the Department of
Theatre and Dance in the School of Performing Arts, for students
interested in a career in producing, directing, and recording live
performances.
Admission to Major Status
Students wishing to major in emphases offered in the Department of Mass
Communication must fulfill the following requirements:
1. Be officially admitted to Idaho State
University.
2. Successfully complete the following lower division
courses or their equivalents:
MC 1119 Introduction to Mass Media 3 cr
MC 1121, 1121L Reporting and Newswriting, and Lab 4 cr
MC 2215 Graphic Design 3 cr
OR (depending on emphasis)
MC 2230, 2230L Introduction to Photography, and Lab 3 cr
Goals 1, 2, 6, 11, and 12 of the General Education Requirements
3. Have a minimum overall cumulative grade point
average of 2.0.
4. Submit to the Department of Mass Communication an
official copy of their transcript and a complete application form.
Application forms are available in the Mass Communication office, and
this process must be completed by April 1 for Fall admission to major
status and November 1 for Spring admission. No student will be admitted
to the Mass Communication major without completing these requirements.
Students are eligible to declare Mass Communication as their major and
can be admitted to the Mass Communication major only after completing
the requirements for admission to major status. This application is
usually done in the sophomore year. Majors must complete MATH 1108
Intermediate Algebra and MATH 1153 Introduction to Statistics or their
equivalents. Majors must also earn a grade of C- or better in all Mass
Communication courses.
All students must be advised each semester before graduation.
SPECIAL NOTE: Students who fail to attend the first class meeting
may be disenrolled.
Bachelor of Arts in Mass Communication
Select one of the following emphases:
Advertising,
Journalism,
Media Studies,
Public Relations,
Television,
Visual Communication
Emphasis in Advertising
Required Mass Communication Courses
MC 1119 Introduction to Mass Media 3 cr
MC 1121,1121L Reporting and Newswriting, and Lab 4 cr
MC 2215 Graphic Design 3 cr
MC 3315 Intermediate Graphic Design 3 cr
MC 4452 Mass Communication and Society 3 cr
Advertising Core Courses
MC 2200 Introduction to Advertising 3 cr
MC 3355 Advertising Copywriting 3 cr
MC 3367 Advertising Media Planning 3 cr
MC 4455 Advertising Campaigns 3 cr
Additional Required Mass Communication Courses
Select TWO of the following:
MC 2230,2230L Introduction to Photography,and Lab 3 cr
MC 2241 Introduction to Public Relations 3 cr
MC 2260 Photo and Graphic Design 3 cr
MC 3300 Television Production 3 cr
MC 3343 Public Relations Principles and Concepts 3 cr
MC 3350 New Media 3 cr
MC 3375 Special Projects in Advertising 3 cr
MC 4415 Advanced Graphic Design 3 cr
MC 4440 Media Law and Ethics 3 cr
OR
MC 4441 Intellectual Property and Commercial Speech 3 cr
MC 4470 Communication through Web Design 3 cr
MC 4494 Media Internship 3 cr
MC 4495 Applied Research Methods 3 cr
MKTG 3325 Basic Marketing Management 3 cr
In Addition:
Components, listed below 15 cr
TOTAL: 52 cr
Emphasis in Journalism
Required Courses:
MC 1119 Introduction to Mass Media 3 cr
MC 1121,1121L Reporting and Newswriting, and Lab 4 cr
MC 2230,2230L Introduction to Photography, and Lab 3 cr
MC 2270 Journalism History 3 cr
MC 3321 Reporting of Public Affairs 3 cr
MC 3325 Editing for Print Media 4 cr
MC 4440 Media Law and Ethics 3 cr
MC 4452 Mass Communication and Society 3 cr
Plus ONE of the following courses:
MC 2215 Graphic Design 3 cr
MC 2260 Photo and Graphic Design 3 cr
MC 3305,3305L Photo Communication, and Lab 3 cr
MC 3315 Intermediate Graphic Design 3 cr
MC 3327 Magazine Article Writing 3 cr
MC 4445 Editorial Writing 3 cr
In Addition:
Components, listed below 15 cr
TOTAL: 44 cr
The Department also strongly recommends
MC 4494 Media Internship 1-3 cr
Emphasis in Media Studies
Required Courses:
ENGL 3307 Professional and Technical Writing 3 cr
OR
ENGL 3308 Business Communications 3 cr
MC 1119 Introduction to Mass Media 3 cr
MC 1121,1121L Reporting and Newswriting, and Lab 4 cr
MC 2210 History and Appreciation of Photography 3 cr
MC 2215 Graphic Design 3 cr
MC 2290 American Broadcasting 3 cr
OR
MC 3300 Television Production 3 cr
MC 4415 Advanced Graphic Design 3 cr
MC 3321 Reporting of Public Affairs 3 cr
MC 3350 New Media 3 cr
MC 4440 Media Law and Ethics 3 cr
MC 4452 Mass Communication and Society 3 cr
COMM 2201 Business and Professional Speaking 3 cr
IN ADDITION:
Mass Communication electives 3 cr
Select one course from each of the two following blocks:
Block 1
MKTG 3325 Basic Marketing Management 3 cr
MKTG 4428 Marketing Communications 3 cr
COMM 2208 Group Communication 3 cr
COMM 3355 Nonverbal Communication 2 cr
COMM 4441 Interpersonal Communication 3 cr
COMM 4452 Conflict Management 3 cr
COMM 4453 Organizational Communication 3 cr
Block 2
COMM 4436 Rhetorical Criticism 3 cr
COMM 4437 Rhetorical Theory 3 cr
COMM 4442 American Rhetoric and Public Address 3 cr
COMM 4447 Rhetoric of Hitler and Churchill 3 cr
COMM 4451 Recent Rhetorical Issues 3 cr
TOTAL: 45 or 46 cr
Recommended:
MGT 3312 Individual and Organizational Behavior 3 cr
Emphasis in Public Relations
Required Mass Communication Courses
MC 1119 Introduction to Mass Media 3 cr
MC 1121,1121L Reporting and Newswriting, and Lab 4 cr
MC 2215 Graphic Design 3 cr
MC 2230,2230L Introduction to Photography, and Lab 3 cr
MC 4452 Mass Communication and Society 3 cr
Public Relations Core Courses
MC 2241 Introduction to Public Relations 3 cr
MC 3343 Public Relations Principles and Concepts 3 cr
MC 3367 Advertising Media Planning 3 cr
MC 4480 Public Relations Programs 3 cr
MC 4495 Applied Research Methods 3 cr
Additional Required Mass Communication Courses--Select THREE of the
following:
MC 2260 Photo and Graphic Design 3 cr
MC 3300 Television Production 3 cr
MC 3315 Intermediate Graphic Design 3 cr
MC 3350 New Media 3 cr
MC 3355 Advertising Copywriting 3 cr
MC 3375 Special Projects in Advertising 3 cr
MC 4440 Media Law and Ethics 3 cr
OR
MC 4441 Intellectual Property and Commercial Speech 3 cr
MC 4470 Communication Through Web Design 3 cr
MC 4494 Media Internship 3 cr
In Addition:
Components, listed below 15 cr
TOTAL: 52 cr
Emphasis in Television
Required Courses:
MC 1119 Introduction to Mass Media 3 cr
MC 1121,1121L Reporting and Newswriting, and Lab 4 cr
MC 2201 Writing for the Camera 2 cr
MC 2230,2230L Introduction to Photography, and Lab 3 cr
MC 2260 Photo and Graphic Design 3 cr
MC 2290 American Broadcasting 3 cr
MC 3300 Television Production 3 cr
MC 3306 Non-linear Editing 3 cr
MC 4435 Television News 3 cr
MC 4440 Media Law and Ethics 3 cr
OR
MC 4441 Intellectual Property and Commercial Speech 3 cr
MC 4450 Television Workshop 3 cr
MC 4452 Mass Communication and Society 3 cr
MC 4460 Corporate Video Production 3 cr
Plus TWO of the following courses:
MC 3321 Reporting of Public Affairs 3 cr
MC 3350 New Media 3 cr
MC 3360 Film-Style Production 3 cr
MC 4451 Television Studio Directing 3 cr
In Addition:
Components, listed below 15 cr
TOTAL: 60 cr
The Department also strongly recommends:
MC 4494 Media Internship 1-3 cr
Emphasis in Visual Communication
Required Courses:
MC 1119 Introduction to Mass Media 3 cr
MC 1121,1121L Reporting and Newswriting, and Lab 4 cr
MC 2215 Graphic Design 3 cr
MC 2230,2230L Introduction to Photography, and Lab 3 cr
MC 2260 Photo and Graphic Design 3 cr
MC 4440 Media Law and Ethics 3 cr
OR
MC 4441 Intellectual Property and Commercial Speech 3 cr
MC 4452 Mass Communication and Society 3 cr
Graphics Track students also must take:
MC 3315 Intermediate Graphic Design 3 cr
MC 4415 Advanced Issues in Graphic Design 3 cr
ART/MC 4418 Art of the Book 3 cr
MC 4470 Communication through Web Design 3 cr
MC 4425 Senior Graphics Portfolio 1 cr
Photography Track students also must take:
MC 2210 History and Appreciation of Photography 3 cr
MC 3305 Photo Communication 3 cr
MC 4405 Color Printing 3 cr
OR
MC 4410 Advanced Photography 3 cr
MC 4412 Digital Imaging 3 cr
MC 4426 Senior Photography Portfolio 1 cr
In Addition:
Components, listed below 15 cr
TOTAL: 50 cr
The Department also strongly recommends:
MC 4494 Media Internship 1-3 cr
Components
Students must take 15 credits from ONE of the following five component
areas, subject to the following conditions:
1. At least nine of the 15 credits must
be upper division.
2. None of the courses included in the component
may also be used to satisfy any of the General Education
Requirements.
3. The faculty advisor for each student must approve
the courses selected to satisfy the component.
4. A minor or a second major may be substituted for
the entire component requirement if approved by the student’s
faculty advisor.
Component 1—Business and Economics
Business
Economics
Marketing
Management
Component 2—World Affairs
GEOL 1115
History
Political Science
Component 3—Social Sciences
American Studies
Anthropology
Communication and Rhetorical Studies
Psychology
Sociology
Component 4—Arts and HumanitiesArt
Communication and Rhetorical Studies
English
Music
Philosophy
Theatre
Component 5—Natural Sciences
Biological Sciences
Chemistry
Geology
Mathematics
Physics
Bachelor of Arts in Theatre, Film,
and Video
Theatre, Film and Video is a major designed for students interested in
a career in producing, directing and recording live performances.
It approaches professional opportunities from both on-stage and video
recording perspectives.
Objective:
to help all students obtain a level of achievement appropriate to
entry-level professionals in their specialty areas or to use the
confidence, expressiveness, and cooperative skills gained through
their studies at ISU to succeed in a diverse range of careers in
the world of technology and the arts.
The program’s goals include developing in the student the
following:
• The ability to communicate
effectively orally and in writing.
• Competency in study and research skills
• Competency in thinking clearly, logically, and
independently.
• The ability to solve problems that arise in a
professional setting and working within a collaborative art form.
• Competency with theatre, film, and video
technology.
• Sufficient general knowledge to pursue and
succeed in a career in theatre, film, and/or video.
• The ability to critique one’s work and
accept criticism.
Required Courses
Freshman Year (32 credits)
MC 1119 Introduction to Mass Media 3 cr
MC 2260 Photo and Graphic Design 3 cr
THEA 1111 Stagecraft 3 cr
THEA 2251 Beginning Acting 3 cr
General Education Goal Courses 15 cr
Electives* 5 cr
Sophomore Year (32 credits)
MC 2201 Writing for the Camera 2 cr
MC 3300 Television Production 3 cr
THEA 2209 Stage Lighting 2 cr
OR
THEA 2214 Makeup 2 cr
THEA 2252 Intermediate Acting 3 cr
General Education Goal Courses 15 cr
Electives* 7 cr
Junior Year (32 credits)
MC 3306 Non-linear Editing 3 cr
MC 3360 Film Style Production 3 cr
THEA 3311 Introduction to Scene Design 3 cr
OR
THEA 4403 Stage Costume Design 3 cr
THEA 4455 Directing 3 cr
General Education Goal Courses 12 cr
Electives 8 cr
Senior Year (32 credits)
MC 4451 Television Studio Directing 3 cr
General Education Goal Courses 10 cr
Electives* 16 cr
Plus one of the following:
THEA 4400 Theatre Background I 3 cr
THEA 4401 Theatre Background II 3 cr
THEA 4419 Modern European Theatre 3 cr
THEA 4420 American Theatre History 3 cr
THEA 4470 Contemporary Theatre 3 cr
*Recommended Electives -- Choose electives each semester from
the list below:
ANTH 4494 Visual Anthropology 3 cr
ART 1103 Creative Process 3 cr
CIS 1101 Introduction to Computer Systems 3 cr
CMLT 2220 Introduction to International Film Studies 3 cr
CMLT 3335 World Film Studies 3 cr
CMLT 4435 Topics in World Film Studies 3 cr
ENGL 1126 Art of The Film I 3 cr
ENGL 3305 Art of the Film II 3 cr
MC 2215 Graphic Design 3 cr
MC 2230, 2230L Introduction to Photography, and Lab 3 cr
MC 2290 American Broadcasting 3 cr
MC 4441 Intellectual Property and Commercial Speech 3 cr
MC 4450 Television Workshop 3 cr
THEA 1131 Voice and Diction 2 cr*
Electives
THEA 1191,1192,3391,3392 Theatre Production** 1 cr
THEA 2218 Stage Dialects 2 cr
THEA 3390, 4490 Practicum Theatre Arts I, II 1-3 cr
THEA 4404 Problems in Acting 3 cr
THEA 4405 Advanced Costume Construction 3 cr
THEA 4424 Advanced Acting Styles 3 cr
THEA 4426 Advanced Scene Design 3 cr
THEA 4456 Advanced Stage Direction 3 cr
** Theatre Production courses may be taken for 8 cumulative credits.
Minors Suggested:
• Art (Studio and Art History minors)–21
credits
• Business–18 credits
• Dance–24 credits
• English (Creative Writing Option)–21
credits
Minor in Mass Communication
A Minor in Mass Communication requires 18 credits including MC 1119, MC
4452, and aditional credits for a total of 18 from anywhere in the Mass
Communication curriculum except MC 4494 Media Internship, which is
offered to majors only. At least nine (9) of the 18 credits must be
upper division. Students must have declared a major before naming Mass
Communication as a minor and are responsible for meeting all
prerequisites for Mass Communication courses they take. Students are
encouraged to seek advisement from Mass Communication faculty.
Mass Communication Courses
SPECIAL NOTE: Students who fail to attend the first class meeting
may be disenrolled.
Prerequisites: Students must earn a minimum C grade in prerequisite
Mass Communication courses in order to meet prerequisite requirements.
For example, a student must pass MC 1119 Introduction to Mass Media
with a minimum of C in order to be allowed to take MC 2201 Writing for
the Camera.
MC 1119 Introduction to Mass Media 3 credits. Historical and
contemporary roles of newspapers, magazines, photography, film,
radio and television in society. Media economics and government
regulation. Sociological and psychological effects of the mass media on
the individual. F
MC 1120 Writing Across the Media 3 credits Fundamentals of writing
in several formats including persuasive and informative writing,
scripts, captions and web pages. Topics include structure, word
selection and audience identification; emphasizes clarity and
concision. PREREQ: ENGL 1101 or placement into ENGL 1102. COREQ:
MC 1120L. F, S, Su
MC 1120L Writing Across the Media Laboratory 1 credit. Assignments
to apply principles from MC 1120. COREQ: MC 1120. F, S, Su
MC 1121 Reporting and Newswriting 4 credits. Fundamentals of
reporting and newswriting. Elements of news, news sources, structure of
news stories. Emphasis on reporting local news. Lectures/laboratories.
PREREQ: ENGL 1101 or placement into ENGL 1102. COREQ: MC 1121L.
F, S, Su
MC 2200 Introduction to Advertising 3 credits. In-depth study of
the various aspects of advertising including agencies, media, clients,
suppliers, creativity in advertising, consumers, ethics and law,
strategy, and culture. F
MC 2201 Writing for the Camera 2 credits. Introduction to concepts
and practices of writing for television, film, Internet and other
time-based media. Coverage of scripting styles and content in news,
entertainment, information, feature and documentary productions.
PREREQ: MC 1119 and Goal 1. D
MC 2210 History and Appreciation of Photography 3 credits.
Discovery of the photographic process and its evolution to present.
Analysis of many recognized masters of photography. Cross-listed as ART
2210. Satisfies Goal 6 of the General Education Requirements. F, S
MC 2215 Graphic Design 3 credits. Introduction to concepts and
procedures of graphic design. Lectures, studio and computer exercises
will explore issues in design for graphic media, typography, and design
for the page. F, S, Su
MC 2230 Introduction to Photography 3 credits. Introduction to
the fundamentals of digital camera use, and important techniques such
as lighting, and composition. The use of photography as an artistic and
expressive medium is explored through assignments. Class consists of
lectures, demonstrations, and group critiques. Students must have
own camera and paper. COREQ: MC 2230L. F, S, Su
MC 2230L Introduction to Photography Laboratory 0 credits.
Assignments to apply principles from MC 2230. F, S, Su
MC 2241 Introduction to Public Relations 3 credits. Provides background
in public relations, including public opinion, law and ethics, and
writing PR communications, such as news releases and newsletters.
PREREQ: Goal 1, MC 1119, and either MC 1120 or MC 1121. S
MC 2260 Photo and Graphic Design 3 credits. Theory, ideology,
and practical application of two dimensional computer graphics
production using Adobe Photoshop®. In-depth exploration of print,
digital media, and web output formats. Emphasis placed on graphic
visual communication techniques and strategies. D
MC 2270 Journalism History 3 credits. The development of mass
media from Gutenberg to the present with emphasis on American print
journalism. R2
MC 2290 American Broadcasting 3 credits. Introduction to the
history, structure, economics, programming and regulation of
broadcasting in the United States. PREREQ: MC 1119. R2
MC 3300 Television Production 3 credits. Emphasis on studio and
remote television production, with exercises in basic camera
operation, electronic editing, studio directing and field reporting.
PREREQ: MC 1119, MC 1121, MC 2230 or permission of instructor. F
MC 3305 Photo Communication 3 credits. Laboratory required.
Application of still photographic methods to newspaper, magazine and
advertising/public relations needs. Introduction to computer
manipulation of images. PREREQ: MC 2230 or permission of instructor.
PREREQ OR COREQ: MC 2260. COREQ: MC 3305L. F
MC 3305L Photo Communication Laboratory 0 credits. Assignments to
apply principles from MC 3305. F
MC 3306 Non-linear Editing 3 credits. Application of visual
storytelling techniques, styles, and devices used in digital video
production. In-depth exploration and usage of Apple’s Final Cut
Pro™ used to increase student understanding of visual syntax and
timing. PREREQ: MC 2260 and MC 3300 or permission of instructor with
demonstrated professional experience. D
MC 3315 Intermediate Graphic Design 3 credits. Explore more
techniques and applications of graphic design. Emphasis on developing a
deeper understanding of the foundations of type and its use. Explore
the use of color and photography in printed projects. Field trips to
printing shops and working professionals are part of the class. PREREQ:
MC 2215. F, S
MC 3321 Reporting of Public Affairs 3 credits. Reporting news of
local government, including police department, city council, school
board, courts and other agencies. PREREQ: MC 1121 or media experience.
COREQ: MC 3321L. D
MC 3321L Reporting of Public Affairs Lab 0 credits. Assignments to
apply principles from MC 3321. D
MC 3325 Editing for Print Media 4 credits. Editing, typography,
layout and desktop publishing of newspapers, advertising fliers,
pamphlets. Emphasis on laboratory projects. COREQ: MC 3325L. F
MC 3325L Editing for Print Media Lab 0 credits. Assignments to
apply principles from MC 3325. F
MC 3327 Magazine Article Writing 3 credits. Writing nonfiction
magazine articles to the requirements of publications chosen by
the student. COREQ: MC 3327L .
D
MC 3327L Magazine Article Writing Lab 1 credit. Assignments
to apply principles from MC 3327. D
MC 3343 Public Relations Principles and Concepts 3 credits. The
history, scope, ethics and functions of public relations. Particular
attention given to understanding of publics and ways of gaining public
support for an activity, cause, movement or institution. PREREQ: MC
1121 and MC 2241. F
MC 3350 New Media 3 credits. Development and role of cable, home
video, satellites and other video delivery systems in contemporary
society. Emphasis on programming, technology, economics, regulation,
industry trends and future directions. AS
MC 3355 Advertising Copywriting 3 credits. Includes overview of
basic creative skills, with emphasis on how to write creative
advertising for print, radio, television, and the Internet. PREREQ:
Goal 1, MC 1119, MC 1121, MC 2200, and MC 2215, or permission of
instructor with demonstrated professional experience. F
MC 3360 Film-Style Production 3 credits. Non-news film and video
production. Focuses on creative aspects of making films and videos:
sound, lighting, composition, editing, special effects, animation, etc.
PREREQ: MC 3300 or permission of instructor with demonstrated
professional experience. D
MC 3367 Advertising Media Planning 3 credits. Selecting and
evaluating advertising media. Media characteristics, media markets and
comparisons, audience and product usage. Elements of a strategic media
plan. Trends in mass communication media. PREREQ: C or better in MC
2200 or permission of instructor. S
MC 3375 Special Projects in Advertising 3 credits. Students work
as a team to apply persuasive mass communication principles to solving
a real-world client marketing communication problem. May be repeated
for up to 6 credits. PREREQ: Permission of instructor. D
MC 4405 Color Printing 3 credits. A digital photography class
teaching practical applications of color theory in printing using
photographic digital printers on a variety of materials. Weekly
shooting and printing assignments required. MC 3305 is strongly
recommended. PREREQ: MC 2230 and MC 2260 or permission of instructor.
COREQ: MC 4405L. S
MC 4405L Color Printing Laboratory 0 credits. Assignments to
apply principles from MC 4405. S
MC 4410 Advanced Photography 4 credits. Advanced black and white
techniques including controlled printing techniques and the Zone
System. Intensive criticism of work and encouragement of
individuals’ photographic growth. Lectures, laboratories. PREREQ:
MC 2230 and MC 2260 or permission of instructor. F
MC 4410L Advanced Photography Laboratory 0 credits. Assignments to
apply principles from MC 4410. F
MC 4412 Digital Imaging 3 credits. Lab-based course on the use of
digital cameras, imaging technologies, computer manipulations and
printing. Emphasis on aesthetic expression unique to this photographic
medium. PREREQ: MC 2260; either MC 4405 or MC 4410; permission of
instructor. S
MC 4415 Advanced Graphic Design 3 credits. Leading issues and
problems in the current design field. Advanced development of style and
direction in projects. Understanding of present work in the field and
leading practitioners; discussion of design history and theory.
Emphasis on illustration and more complex projects like package design,
corporate design and printed publications. PREREQ: MC 2215 and MC 3315
or permission of instructor with demonstrated professional experience. F
MC 4418 Art of the Book 3 credits. Expands the traditional idea of
book form with innovative structures and concepts. Textual and
nontextual formats and methods for generating ideas for works are
addressed. Traditional techniques for bookbinding will also be
included. Cross-listed as ART 4418. S
MC 4425 Senior Graphic Portfolio 1 credit. Create a professional
portfolio for career or graduate school. Work for the portfolio must be
generated in this class. Critiques require demonstrated competency in
all uses of graphic design. May be offered as independent project.
PREREQ: MC 2215, MC 3315, MC 4415, senior standing or instructor
permission with demonstrated professional experience. D
MC 4426 Senior Photographic Portfolio 1 credit. Create a
professional portfolio. Work for this portfolio must be generated in
this class. Covers all uses of photography. Course may be offered as
independent project. PREREQ: MC 2230, MC 2260, MC 4410 or permission of
instructor with demonstrated professional experience. D
MC 4435 Television News 3 credits. Writing, reporting and producing
the television newscast. Emphasis on proper technique as well as
ethical and social issues. PREREQ: MC 1121, MC 3300. D
MC 4440 Media Law and Ethics 3 credits. Principles of the law of
libel, privacy, obscenity, press freedom, responsibility and ethics as
they apply to the news media. R2
MC 4441 Intellectual Property and Commercial Speech 3 credits.
Examination of principles and laws regarding intellectual property
including copyright and trademark and examination of the regulation of
commercial speech. D
MC 4445 Editorial Writing 3 credits. Writing and producing the
editorial page including fundamentals of column and opinion piece
writing, syndication, letters to the editor, cartoons. D
MC 4450 Television Workshop 3 credits. Practical experience
producing television programs for local airing. May be repeated for up
to 6 credits. PREREQ: MC 2201 and 3300 or permission of instructor with
demonstrated professional experience. S
MC 4451 Television Studio Directing 3 credits. Live in-studio
directing of news, music and dramatic productions. Focuses on the
aesthetic, organizational and leadership elements of a director. Focus
on camera operation, technical directing and lighting. May not be taken
concurrently with MC 4435 or MC 4450. PREREQ: MC 3300 or instructor
permission with demonstrated professional experience. D
MC 4452 Mass Communication and Society 3 credits. Interface
between mass media and audiences. Public’s right to know, press
freedom, censorship, political and other leanings in the media, media
effectiveness, ethics, and aspects of critical media literacy. PREREQ:
58 credits including MC 1119, MC 1121 and at least one course from the
student’s emphasis area. S
MC 4455 Advertising Campaigns 3 credits. Capstone course; the
development of an advertising campaign; includes situation analysis,
research, strategy, and creation of the advertising. PREREQ: MC 3355 or
permission of instructor. S
MC 4460 Corporate Video Production 3 credits. Producing for
corporate, educational, home video, documentary and other nonfiction
markets. Advanced production techniques. Major project required. MC
3300 and MC 3306 or permission of instructor with demonstrated
professional experience. D
MC 4470 Communication Through Web Design 3 credits. Theory,
ideology and practical application of interactive document design
utilizing several different software applications. Emphasis placed on
communication. Also taught within a practical and aesthetic context,
ethics, current practices, purposes, styles, genres and directions in
authoring for the world wide web. PREREQ MC 2260 or permission of
instructor. D
MC 4480 Public Relations Programs 3 credits. Tactics and strategies
for planning public relations programs for public and private
organizations. PREREQ: MC 3343 or permission of instructor. S
MC 4491 Independent Projects 1-3 credits. Under direct supervision of a
department faculty member, student conducts individual projects in the
field of mass communication. May be repeated for up to 6 credits.
PREREQ: Permission of instructor. F, S, Su
MC 4494 Media Internship 1-3 credits. Practical experience in
the media, supervised by faculty and professional journalists. Work
equivalent to full time for one-half semester. PREREQ: Permission
of department. Open to juniors and seniors with 3.0 GPA in major
course work. F, S, Su
MC 4495 Applied Research Methods 3 credits. Introduces and
develops practical methods for designing, conducting and analyzing
studies used in many public relations, advertising and marketing
campaigns. Students will create complete studies. PREREQ: MATH 1153 or
MGT 2216, or permission of instructor. D
