Academic Information
Contact: webmaster@isu.edu
Revised: July 2010
Marketing and Management Occupations
2½ Semester and 4½ Semester Program Options
Senior Instructor: Davis
See Faculty Information
See Program Options
See Courses
Program Options
One technical certificate, three Associate of Applied Science degrees and a Bachelor of Applied Technology degree are available.A Bachelor of Business Administration is also available to the student. This is a cooperative degree between the Marketing and Management program and the College of Business (please refer to the College of Business section of the Idaho State University catalog for details).
Objectives:
1. To provide the educational opportunity for students seeking careers in the marketing, management, and entrepreneurship fields.For a Program Information Packet, use this link, which leads to descriptions of each program in general, course descriptions, lists of course sequences, and the cost of books, tools, uniforms, fees, and other expenses. The URL is http://www.isu.edu/ctech/programs.shtml
2. To provide the student with the knowledge and skills necessary to attain his/her career goals in a dynamic global marketplace.
This program requires students to achieve certain grades in order to advance each semester. Specific information is available in the program's student handbook.
Students in the Marketing and Management Occupations program may choose among the following options:
Technical Certificate: Business Technology (immediately below)
Associate of Applied Science Degrees:
Technical Certificate: Business Technology
(2½ Semesters)Required Courses:
The following courses must be completed with a "C-" or better in each identified course.
BI 0120 Concepts of Accounting 3 crGeneral Education Requirements:
BI 0170 Introduction to Computers 3 cr
OR
CIS 1101, 1101L Introduction to Computer Systems,
and Lab 3 cr
MANT 0135 Work Place Relations 3 cr
MANT 0250 Supervision 3 cr
MART 0111 Principles of Economics 3 cr
MART 0112 Essentials of Marketing 3 cr
MART 0113 Marketing Mathematics 2 cr
MART 0130 Advertising and Promotions 3 cr
MART 0240 Professional Selling 2 cr
TGE 0158 Employment Strategies 2 crENGL 1101 English Composition 3 cr
COMM 1101 Principles of Speech 3 cr
TOTAL: 36 cr
Associate of Applied Science Degree: Business Administration
(4½ Semesters)Required Courses:
The following courses must be completed with a "C-" or better in each identified course.
BI 0120 Concepts of Accounting 3 crGeneral Education Requirements:
ACCT 2202 Principles of Accounting II 3 cr
OR
ACCT 3341 Managerial Cost Accounting 3 cr
CIS 1101, 1101L Introduction to Computer Systems,
and Lab 3 cr
ECON 2202 Principles of Microeconomics 3 cr
MANT 0130 Business Communications 3 cr
MANT 0135 Work Place Relations 3 cr
MANT 0250 Supervision 3 cr
MART 0111 Principles of Economics 2 cr
MART 0112 Essentials of Marketing 3 cr
MART 0113 Marketing Mathematics 2 cr
MART 0130 Advertising and Promotions 3 cr
MART 0240 Professional Selling 2 cr
MGT 2216 Business Statistics 3 cr
MGT 2261 Legal Environment of Organizations 3 cr
TGE 0158 Employment Strategies 2 crENGL 1101 English Composition 3 cr
Goal 1 3 cr
Goal 2 3 cr
MATH 1160 Applied Calculus 3 cr
ECON 2201 Principles of Macroeconomics 3 cr
Goals 4-123 cr
TOTAL: 61 cr
Associate of Applied Science Degree: Business Technology
Students pursuing this degree must have earned a Technical Certificate of 32 credits or more.
(4 ½ Semesters)Required Courses:
The following courses must be completed with a “C-” or better in each identified course.
BI 0120 Concepts of Accounting 3 cr
BI 0170 Introduction to Computers 3 cr
OR
CIS 1101, 1101L Introduction to Computer Systems,
and Lab 3 cr
MANT 0130 Business Communications 3 cr
MANT 0135 Work Place Relations 3 cr
MANT 0250 Supervision 3 cr
MART 0111 Principles of Economics 3 cr
MART 0112 Essentials of Marketing 3 cr
MART 0113 Marketing Mathematics 2 cr
MART 0130 Advertising and Promotions 3 cr
MART 0240 Professional Selling 3 cr
TGE 0158 Employment Strategies 2 crGeneral Education Requirements:
ENGL 1101 English Composition 3 cr
Goal 2 3 cr
Goal 3 3 cr
Goals 4-11 4 cr
Goal 12 3 crTOTAL: 79 crAssociate of Applied Science Degree: Marketing and Management
Required Courses:
(4½ Semesters)
The following courses must be completed with a “C-” or better in each identified course.
BI 0120 Concepts of Accounting 3 cr
BI 0170 Introduction to Computers 3 cr
OR
CIS 1101, 1101L Introduction to Computer Systems 3 cr
MANT 0130 Business Communications 3 cr
MANT 0135 Workplace Relations 3 cr
MANT 0242 Introduction to Business Law and Ethics 3 cr
MANT 0245 Introduction to Finance 3 cr
MANT 0250 Supervision 3 cr
MANT 0251 Small Business Management 3 cr
MART 0111 Principles of Economics 3 cr
MART 0112 Essentials of Marketing 3 cr
MART 0113 Marketing Mathematics 2 cr
MART 0130 Advertising and Promotions 3 cr
MART 0240 Professional Selling 3 cr
MART 0242 E-commerce and Business Marketing 3 cr
MART 0250 Retail Technology 3 cr
MART 0259 Career Internship 3 cr
TGE 0158 Employment Strategies 2 cr
WDM 0176 Desktop Publishing and Multimedia 3 crGeneral Education Requirements:
ENGL 1101 English Composition 3 cr
Goal 2 3 cr
Goal 3 3 cr
Goals 4-11 4 cr
Goal 12 3 cr
TOTAL: 72 cr
Courses
MANT Prefix
MANT 0130 Business Communications 3 credits. Develop and produce effective communication in business letters, memos, reports, and meetings. Learn strategies in writing direct requests, neutral and good-news messages, bad-news messages, and persuasive requests. PREREQ: ENGL 1101. D
MANT 0135 Work Place Relations 3 credits. Study of the motivation and behavior of people and how they affect all work place relationships including both internal and external customers. S
MANT 0242 Introduction to Business Law and Ethics 3 credits. Provides an overview of the types and formation of business entities under the law. Presents legal and ethical issues as they relate to the business environment including contract law, employment law, and tort law as relevant to a business environment. S
MANT 0245 Introduction to Finance 4 credits. Broad survey of financial markets, security valuation, time value of money, risk and return, capital budgeting, and the basic techniques of financial analysis. All course content will include spreadsheet and database software application exercises. F
MANT 0250 Front Line Supervision 3 credits. Practical supervisory skills such as decision making, critical thinking, supervision, motivation, evaluation, and reprimand. PREREQ: MANT 0121. S
MANT 0251 Small Business Management 3 credits. Managerial and entrepreneurial skills, including analysis of the elements of starting and managing a small business venture. Develop your own business plan. PREREQ: BI 0120. S
MANT 0259 Career Internship 3 credits. Practical experience using the skills learned in the Marketing and Management Occupations program. F, S, Su
MART Prefix
MART 0111 Principles of Economics 3 credits. Exploration and examination of macro and micro economic systems, study of business cycles, supply and demand, fiscal and monetary policy, the banking system, and their effects on the individual as well as the business world. COREQ: MART 0112, MART 0113, MART 0114, and MART 0115. F, S
MART 0112 Essentials of Marketing 3 credits. Upon completion of the course, the student will have an understanding of economic strategy, advertising strategy, publishing, pricing ethics, and consumer research. F, S
MART 0113 Marketing Mathematics 2 credits. An understanding of basic math as it relates to marketing and management occupations. Survey of basic math skills and development of technical math skills and technical math applications. F, S
MART 0130 Advertising and Promotions 3 credits. Survey advertising and promotion principles; produce window displays and promotional pamphlets. PREREQ: MART 0111, MART 0112, and MART 0113. FMART 0240 Professional Selling 3 credits. This course provides the methods and principles of effective salesmanship. Role-play situations are incorporated to enhance students' skill development. PREREQ: MART 0121 and COMM 1101. F
MART 0242 E-Commerce and Business Marketing 3 credits. Apply marketing skills and understanding to the Internet; examine usability of for-profit and not-for-profit websites; examine the customer trends and make-up on the Internet. PREREQ: MART 0111, MART 0112, and MART 0113. S
MART 0250 Retail Technology 3 credits. A survey course covering the principles of retailing including store location, design, and organization, merchandising, sales promotion, personnel, services, and control; an exposure to career options; and an exploration of trends in retailing as related to social, technological, and economic changes. S
MART 0259 Career Internship 3 credits. This course is designed to provide students an opportunity to gain practical experience in applying their management, marketing and hospitality skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which is completed during the last semester enrolled. D
MART 0298 Special Topics 1-8 credits. This course is designed to address the specific needs of individuals. It will enable the students to upgrade their technical skills through part-time enrollment in units of instruction that are currently available through the program's full-time pre-employment curriculum. PREREQ: Permission of instructor. D
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IDAHO STATE UNIVERSITY Academic Information Contact: webmaster@isu.edu Revised: July 2010 |
HOST 0240 Introduction to Travel, Tourism and Hospitality 3 credits. Travelers' issues concerning governments, transportation carriers, and the lodging, food and beverage, and entertainment industries. Travel industry structure, including the wide variety of sub-industries in manufacturing and supply, distribution and services, and political and regulatory organizations. F
HOST 0241 Rooms Division Operations 3 credits. This course presents a systematic approach to rooms division management. This includes the management operations of the housekeeping and front office departments. PREREQ: MANT 0121. F
HOST 0242 Marketing Your City 3 credits. This course will focus on local tourism strategies, including writing marketing plans to attract tourists to a local area; advertising and marketing a local area at trade shows; and attracting conferences and conventions to a local area. PREREQ: MANT 0121 and MART 0121. F
HOST 0251 Marketing Hospitality Services 3 credits. This course is designed to provide students the opportunity to apply the basic knowledge of marketing to the hospitality industry. This course provides the student with the basic knowledge of tourism-related concepts and marketing strategies for the hospitality industry. PREREQ: MANT 0121 and MART 0121. S
HOST 0252 Food and Beverage Management 3 credits. Provides a basis for understanding the various challenges and responsibilities involved in managing a food and beverage operation. PREREQ: MANT 0121. S
HOST 0253 Corporate Travel 3 credits. Background in the field of corporate travel management, including requests for proposal, selecting a travel agency vendor, and corporate travel operations. PREREQ: MANT 0121 and MART 0121. S
HOST 0254 International Travel and Tourism 3 credits. Comprehensive study of international travel industry, including international geography, international monetary exchange, ticketing procedures, itinerary design, ethics, and international politics. PREREQ: MANT 0121 and MART 0121. F
HOST 0259 Career Internship 3 credits.
This course is designed to provide students an opportunity to gain
practical experience
in applying their management, marketing, and hospitality skills in a
practical
work setting. Training plans are utilized to insure maximum training
opportunities
for the student. This is a non-paid training situation which is
completed
during the last semester enrolled. D