A Minor in Mass Communication requires 18 credits including MC 1119, MC
4452, one additional 1000-2000 level class, one additional 3000 level
class, and one additional 4000 level class, plus additional credits to
total 18 from anywhere in the Mass Communication curriculum except MC
4494 Media Internship, which is offered to majors only. Students must
have declared a major before naming Mass Communication as a minor and
are responsible for meeting all
prerequisites for Mass Communication courses they take. Students are
to seek advisement from Mass Communication faculty.
SPECIAL NOTE: Students who fail to attend the first
class meeting may be disenrolled.
: Students must earn a minimum C grade in
prerequisite Mass Communication courses in order to meet prerequisite
requirements. For example, a student must pass MC 1121 Reporting and
with a minimum C in order to be allowed to take MC 3341 Introduction to
MC 1119 Introduction to Mass Media 3 credits.
Historical and contemporary roles of newspapers, magazines,
film, radio and television in society. Media economics and government
Sociological and psychological effects of the mass media on the
MC 1120 Writing Across the Media 3 credits.
Fundamentals of writing in several formats including persuasive and
informative writing, scripts, captions and web pages. Topics include structure, word selection
and audience identification; emphasizes clarity and concision. PREREQ: ENGL 1101 or placement into ENGL
1102. COREQ: MC 1120L. F, S, Su
MC 1120L Writing Across the
Media Laboratory 1 credit. Assignments to apply principles from MC 1120.
COREQ: MC 1120. F, S, Su
MC 1121 Reporting and Newswriting 4
Fundamentals of reporting and newswriting. Elements of
news, news sources,
structure of news stories. Emphasis on reporting local news.
Lectures/laboratories. PREREQ: ENGL 1101 or placement into ENGL 1102.
COREQ: MC 1121L. F, S, Su
MC 2200 Introduction to Advertising 3
In-depth study of the various aspects of advertising
including agencies, media, clients, suppliers, creativity in
advertising, consumers, ethics
and law, strategy, and culture. F
MC 2201 Writing for the Camera 2 credits. Introduction to concepts and
practices of writing for television, film, Internet and other time-based media.
Coverage of scripting styles and content in news, entertainment, information,
feature and documentary productions. PREREQ: MC 1119 and Goal 1. D
MC 2210 History and Appreciation of
Photography 3 credits.
Discovery of the photographic process and
its evolution to present. Analysis of many recognized masters of
photography. Cross-listed as ART 2210. Satisfies Goal 6 of
the General Education Requirements. F, S
MC 2215 Graphic Design 3 credits.
to concepts and procedures of graphic design. Lectures, studio and
computer exercises will explore issues in design for graphic media,
typography, and design for the page. F, S, Su
MC 2230 Introduction to Photography 4
Function and use of camera and darkroom. Fundamentals of
composition and use of light. Students must have own camera, film,
paper and some chemicals. Laboratory required.
COREQ: MC 2230L. F,
MC 2230L Introduction to Photography
Laboratory 0 credits.
Assignments to apply principles from
MC 2230. F, S, Su
MC 2241 Introduction to Public Relations 3
Provides background in public relations, including public
opinion, law and ethics, and writing PR communications, such as news
newsletters. PREREQ: Goal 1, MC
1119, and either MC 1120 or
MC 1121. S
MC 2260 Photo and Graphic Workshop 3 credits
Theory, ideology, and practical application of two dimensional computer
production using Adobe Photoshop®. In-depth exploration of
digital media, and web output formats. Emphasis placed on graphic
communication techniques and strategies. D
MC 2270 Journalism History 3 credits.
development of mass media from Gutenberg to the present with emphasis
on American print journalism. R2
MC 2290 American Broadcasting 3 credits.
to the history, structure, economics, programming and regulation of
broadcasting in the United States. PREREQ: MC 1119. R2
MC 3300 Television Production 3 credits.
on studio and remote television production, with exercises in basic
camera operation, electronic editing, studio directing and field
reporting. PREREQ: MC 1119, MC 1121, MC 2230 or permission of instructor.
MC 3305 Photo Communication 3 credits.
required. Application of still photographic methods to newspaper,
magazine and advertising/public relations needs. Introduction to
computer manipulation of images. PREREQ: MC 2230 or permission of
instructor. PREREQ OR COREQ: MC 2260. COREQ: MC 3305L. F
MC 3305L Photo Communication Laboratory 0
Assignments to apply principles from MC 3305. F
MC 3306 Non-linear Editing 2 credits.
Application of visual storytelling techniques, styles, and devices used
digital video production. In-depth exploration and usage of
Apple's Final Cut ProTM
used to increase student understanding of visual
syntax and timing. PREREQ: MC 2260 and MC 3300 or permission of
instructor with demonstrated professional experience.
MC 3315 Intermediate Graphic Design 3
credits. Exploration of more techniques and applications of graphic design.
Stress will be put on developing a deeper understanding of the foundations of
type and its use. The use of color and photography in printed projects will be
explored. Field trips to printing shops and working professionals are part of
the class. PREREQ: MC 2215 F
MC 3321 Reporting of Public Affairs 3
Reporting news of local government, including police
department, city council, school board, courts and other agencies.
PREREQ: MC 1121 or media experience. COREQ: MC 3321L. D
MC 3321L Reporting of Public Affairs Lab
Assignments to apply principles from MC 3321. D
MC 3325 Editing for Print Media 4 credits.
Editing, typography, layout and desktop publishing of newspapers,
advertising fliers, pamphlets. Emphasis on laboratory projects. COREQ:
MC 3325L. F
MC 3325L Editing for Print Media Lab 0
Assignments to apply principles from MC 3325. F
MC 3327 Magazine Article Writing 3
Writing nonfiction magazine articles to the requirements
of publications chosen by the student. COREQ: MC 3327L. D
MC 3327L Magazine Article Writing Lab 0
Assignments to apply principles from MC 3327L. D
MC 3343 Public Relations Principles and Concepts 3 credits.
The history, scope, ethics and functions of public relations.
Particular attention given to understanding of publics and ways of
gaining public support for an activity, cause, movement or institution.
PREREQ: PREREQ: C or better in either MC 1120 or MC 1121 and MC 2241. F
MC 3350 New Media 3 credits.
and role of cable, home video, satellites and other video delivery
systems in contemporary society. Emphasis on programming, technology,
economics, regulation, industry trends and future directions. AS
MC 3355 Advertising Copywriting 3 credits.
Includes overview of basic creative skills, with emphasis on how
to write creative advertising for print, radio, television, and the
Internet. PREREQ: Goal 1, MC 1119, MC 1121, and one
of: MC 2200, or MC 2215
, or permission of instructor with
demonstrated professional experience
MC 3360 Film-Style Production 3 credits.
film and video production. Focuses on creative aspects of making films
and videos: sound, lighting, composition, editing, special effects,
animation, etc. PREREQ: MC 3300 or permission of instructor with demonstrated professional experience
MC 3367 Advertising Media Planning 3 credits.
Selecting and evaluating advertising media. Media characteristics,
media markets and comparisons, audience and product usage. Elements of
a strategic media plan. Trends in mass communication media. PREREQ: C
or better in MC 2200 or permission of instructor. S
MC 3375 Special Projects in Advertising 3 credits.
Students work as a team to apply persuasive mass communication principles to
solving a real-world client marketing communication problem. May be repeated
for up to 6 credits. PREREQ: Permission
of instructor. D
MC 4405 Color Printing 4 credits.
darkroom-oriented class teaching practical applications of color theory
in printing color negatives and slides. Weekly shooting and printing
assignments required. PREREQ: MC 2230 and MC 2260 or
permission of instructor. COREQ: MC 4405L. S
MC 4405L Color Printing Laboratory 0
Assignments to apply principles from MC 4405. S
MC 4410 Advanced Photography 4 credits.
black and white techniques including controlled printing techniques and
Zone System. Intensive criticism of work and encouragement of
individuals' photographic growth. Lectures, laboratories.
PREREQ: MC 2230 and MC 2260 or permission of instructor.
COREQ: MC 4410L. F
MC 4410L Advanced Photography Laboratory 0
Assignments to apply principles from MC 4410. F
MC 4412 Digital Imaging 3 credits
Lab-based course on the use of digital cameras, imaging technologies,
computer manipulations and printing. Emphasis on aesthetic expression
unique to this photographic medium. PREREQ: MC 2260; either MC 4405 or MC
4410; permission of instructor. S
MC 4415 Advanced Graphic Design 3 credits. Leading issues and problems in
the current design field. Advanced development of style and direction in
projects. Understanding of present work in the field and leading practitioners;
discussion of design history and theory. Emphasis on illustration and more
complex projects like package design, corporate design and printed
publications. PREREQ: MC 2215 and MC 3315 or permission of instructor with
demonstrated professional experience. S
MC 4418 Art
of the Book 3 credits.
Expands the traditional idea of book form
with innovative structures and concepts. Textual and nontextual formats
and methods for generating ideas for works are addressed. Traditional
techniques for bookbinding will also be included. Cross-listed as ART 4418. S
MC 4425 Senior Graphic Portfolio 1
credit. Create a professional portfolio for career or graduate school. Work for
the portfolio must be generated in this class. Critiques require demonstrated
competency in all uses of graphic design. May be offered as independent
project. PREREQ: MC 2215, MC 3315, MC 4415, senior standing or permission of
instructor with demonstrated professional experience. D
MC 4426 Senior Photographic Portfolio
1 credit. Create a professional portfolio. Work for this portfolio must be
generated in this class. Covers all uses of photography. Course may be offered
as independent project. PREREQ: MC 2230, MC 2260, MC 4410 or permission of
instructor with demonstrated professional experience. D
MC 4435 Television News 3 credits.
reporting and producing the television newscast. Emphasis on proper
technique as well as ethical and social issues. PREREQ: MC 1121 and MC
MC 4440 Media Law and Ethics 3 credits.
of the law of libel, privacy, obscenity, press freedom, responsibility
and ethics as they apply to the news media. R2
MC 4441 Intellectual Property
and Commercial Speech 3 credits
. Examination of principles
and laws regarding intellectual property including copyright and
trademark and examination of the regulation of commercial speech. D
MC 4445 Editorial Writing 3 credits.
and producing the editorial page including fundamentals of column and
opinion piece writing, syndication, letters to the editor, cartoons. D
MC 4450 Television Workshop 2 credits. Practical experience producing
television programs for local airing. May be repeated for up to 6 credits.
PREREQ: MC 2201 and MC 3300 or permission of instructor
with demonstrated professional experience. S
MC 4451 Television Studio Directing 2
credits. Live in-studio directing of news, music and dramatic productions.
Focuses on the aesthetic, organizational and leadership elements of a director.
Focus on camera operation, technical directing and lighting. May not be taken
concurrently with MC 4435 or MC 4450. PREREQ: MC 3300 or instructor permission
with demonstrated professional experience. D
MC 4452 Mass Communication and Society 3
Interface between mass media and audiences. Public's right
to know, press freedom, censorship, political and other leanings in the
media, media effectiveness, ethics, and aspects of critical media literacy
. PREREQ: 58 credits including MC 1119, MC 1121 and at least one course from
the student's emphasis area
MC 4455 Advertising Campaigns 3 credits.
course; the development of an advertising campaign; includes situation
analysis, research, strategy, and creation of the advertising. PREREQ: MC 3355 or
permission of instructor. D
MC 4460 Corporate Video Production 3
Producing for corporate, educational, home video,
documentary and other
nonfiction markets. Advanced production techniques. Major project
required. PREREQ: MC 3300 and MC 3306
or permission of instructor with demonstrated professional experience.
MC 4470 Communication Through Web Design 3
. Theory, ideology and practical application of interactive
document design utilizing several different software applications.
Emphasis placed on communication. Also taught within a practical
and aesthetic context, ethics, current practices, purposes, styles,
genres and directions in authoring for the world wide web.
PREREQ: MC 2260 or permission of instructor. D
MC 4480 Public Relations Programs 3
Tactics and strategies for planning public relations
programs for public
and private organizations. PREREQ: MC 3343 or permission of instructor.
MC 4491 Independent Projects 1-3 credits.
direct supervision of a department faculty member, student conducts
individual projects in the field of mass communication. May be repeated
for up to 6 credits. PREREQ: Permission of instructor. F, S, Su
MC 4494 Media Internship 1-3 credits.
experience in the media, supervised by faculty and professional
journalists. Work equivalent to full time for one-half semester.
PREREQ: 58 credits, 3.0
GPA in major course work, and permission of department. F, S, Su
MC 4495 Applied Research Methods 3 credits. Introduces
and develops practical methods for designing, conducting and analyzing
studies used in many public relations, advertising and marketing
campaigns. Students will create complete studies. PREREQ: MATH 1153 or MGT 2216, or permission of instructor. D