Marketing and Management Occupations
2½ Semester and 4½ Semester Program Options
Senior Instructor: Davis
Advanced Instructor: Curtis
See Faculty Information
See Program Options
See Courses
Program Options
One certificate, three Associate of Applied Science degrees and a Bachelor of Applied Technology degree are available.A Bachelor of Business Administration is also available to the student. This is a cooperative degree between the Marketing and Management program and the College of Business (please refer to the College of Business section of the Idaho State University catalog for details).
Objectives:
1. To provide the educational opportunity for students seeking careers in the marketing, management, and entrepreneurship fields.For a Program Information Packet, use this link, which leads to descriptions of each program in general, course descriptions, lists of course sequences, and the cost of books, tools, uniforms, fees, and other expenses. The URL is http://www.isu.edu/ctech/programs.shtml
2. To provide the student with the knowledge and skills necessary to attain his/her career goals in a dynamic global marketplace.
Students in the Marketing and Management Occupations program may choose among the following options:
Technical Certificate: Business Technology
Associate of Applied Science Degrees:
Technical Certificate: Business Technology
(2½ Semesters)Required Courses:
The following courses must be completed with a "C-" or better in each identified course.
BI 120 Concepts of Accounting 3 crGeneral Education Requirements:
BI 170 Introduction to Computers 3 cr
OR
CIS 101 Introduction to Computer Systems 3 cr
MANT 121 Essentials of Management 3 cr
MANT 130 Business Communications 3 cr
MANT 131 Quality Customer Service 2 cr
MANT 252 Employment Seminar 1 cr
MART 110 Interpersonal Relations 2 cr
MART 111 Economic Essentials 2 cr
MART 112 Essentials of Marketing 3 cr
MART 113 Marketing Mathematics 2 cr
MART 114 Principles of Retail Selling 2 cr
MART 115 Business Concepts 1 cr
MART 121 Marketing Applications 3 crENGL 101 English Composition 3 cr
COMM 101 Principles of Speech 3 cr
TOTAL: 36 cr
Associate of Applied Science Degree: Business Administration
(4½ Semesters)Required Courses:
The following courses must be completed with a "C-" or better in each identified course.
BI 120 Concepts of Accounting 3 crGeneral Education Requirements:
ACCT 202 Principles of Accounting II 3 cr
OR
ACCT 341 Managerial Cost Accounting 3 cr
CIS 101, 101L Introduction to Computer Systems,
and Lab 3 cr
ECON 202 Principles of Microeconomics 3 cr
MANT 130 Business Communications 3 cr
MANT 135 Work Place Relations 3 cr
MANT 250 Supervision 3 cr
MART 111 Principles of Economics 2 cr
MART 112 Essentials of Marketing 3 cr
MART 113 Marketing Mathematics 2 cr
MART 130 Advertising and Promotions 3 cr
MART 240 Professional Selling 2 cr
MGT 216 Business Statistics 3 cr
MGT 261 Legal Environment of Organizations 3 cr
TGE 158 Employment Strategies 2 crENGL 101 English Composition 3 cr
Goal 1 3 cr
Goal 2 3 cr
MATH 160 Applied Calculus 3 cr
ECON 201 Principles of Macroeconomics 3 cr
Goal 12 (minimum) 1 cr
TOTAL: 58 cr
Associate of Applied Science Degree: Business Technology
(4 ½ Semesters)Required Courses:
An Associate of Applied Science Degree (includes earned Technical Certificate of 32 semester credits minimum PLUS the following courses).
The following courses must be completed with a “C-” or better in each identified course.
BI 120 Concepts of Accounting 3 cr
BI 170 Introduction to Computers 3 cr
OR
CIS 101, 101L Introduction to Computer Systems,
and Lab 3 cr
MANT 130 Business Communications 3 cr
MANT 135 Work Place Relations 3 cr
MANT 250 Supervision 3 cr
MART 111 Principles of Economics 2 cr
MART 112 Essentials of Marketing 3 cr
MART 113 Marketing Mathematics 2 cr
MART 130 Advertising and Promotions 3 cr
MART 240 Professional Selling 3 cr
TGE 158 Employment Strategies 2 crGeneral Education Requirements:
ENGL 101 English Composition 3 cr
Goal 2 3 cr
MATH 123 Math in Modern Society 3 cr
Goals 4-11 4 cr
Goal 12 3 crPlus an earned Technical Certificate of 32 credits or more
TOTAL: 78 crAssociate of Applied Science Degree: Marketing and Management
Required Courses:
(4½ Semesters)
The following courses must be completed with a “C-” or better in each identified course.
BI 120 Concepts of Accounting 3 cr
BI 170 Introduction to Computers 3 cr
OR
CIS 101, 101L Introduction to Computer Systems 3 cr
MANT 130 Business Communications 3 cr
MANT 135 Workplace Relations 3 cr
MANT 242 Introduction to Business Law and Ethics 3 cr
MANT 245 Introduction to Finance 3 cr
MANT 250 Supervision 3 cr
MANT 251 Small Business Management 3 cr
MART 111 Principles of Economics 3 cr
MART 112 Essentials of Marketing 3 cr
MART 113 Marketing Mathematics 2 cr
MART 121 Marketing Applications 3 cr
MART 130 Advertising and Promotions 3 cr
MART 240 Professional Selling 3 cr
MART 242 E-commerce and Business Marketing 3 cr
MART 250 Retail Technology 3 cr
MART 259 Career Internship 3 cr
TGE 158 Employment Strategies 2 cr
WDM 176 Desktop Publishing and Multimedia 3 crGeneral Education Requirements:
ENGL 101 English Composition 3 cr
COMM 101 Principles of Speech 3 cr
MATH 123 Math in Modern Society 3 cr
Goals 4-11 4 cr
Goal 12 3 cr
TOTAL: 72 cr
Courses
Note: the Courses section below is "under construction." It is possible that some of the courses listed in curricula above may not yet be shown below.
HOST PrefixHOST 240 Introduction to Travel, Tourism and Hospitality 3 credits. Travelers' issues concerning governments, transportation carriers, and the lodging, food and beverage, and entertainment industries. Travel industry structure, including the wide variety of sub-industries in manufacturing and supply, distribution and services, and political and regulatory organizations. F
HOST 241 Rooms Division Operations 3 credits. This course presents a systematic approach to rooms division management. This includes the management operations of the housekeeping and front office departments. PREREQ: MANT 121. F
HOST 242 Marketing Your City 3 credits. This course will focus on local tourism strategies, including writing marketing plans to attract tourists to a local area; advertising and marketing a local area at trade shows; and attracting conferences and conventions to a local area. PREREQ: MANT 121 and MART 121. F
HOST 251 Marketing Hospitality Services 3 credits. This course is designed to provide students the opportunity to apply the basic knowledge of marketing to the hospitality industry. This course provides the student with the basic knowledge of tourism-related concepts and marketing strategies for the hospitality industry. PREREQ: MANT 121 and MART 121. S
HOST 252 Food and Beverage Management 3 credits. Provides a basis for understanding the various challenges and responsibilities involved in managing a food and beverage operation. PREREQ: MANT 121. S
HOST 253 Corporate Travel 3 credits. Background in the field of corporate travel management, including requests for proposal, selecting a travel agency vendor, and corporate travel operations. PREREQ: MANT 121 and MART 121. S
HOST 254 International Travel and Tourism 3 credits. Comprehensive study of international travel industry, including international geography, international monetary exchange, ticketing procedures, itinerary design, ethics, and international politics. PREREQ: MANT 121 and MART 121. F
HOST 259 Career Internship 3 credits. This course is designed to provide students an opportunity to gain practical experience in applying their management, marketing, and hospitality skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which is completed during the last semester enrolled. D
MANT Prefix
MANT 121 Essentials of Management 3 credits. Introductory management theory and practice, including the history of management, and decision making, planning, organizing, leading, and controlling. PREREQ: MART 110, MART 111, MART 112, MART 113, MART 114 and MART 115. F, S
MANT 130 Business Communications 3 credits. Develop and produce effective communication in business letters, memos, reports, and meetings. Learn strategies in writing direct requests, neutral and good-news messages, bad-news messages, and persuasive requests. PREREQ: ENGL 101. D
MANT 131 Quality Customer Service 2 credits. Define relationships with internal and external customers; identify customer needs and wants; evaluate effective customer service. F, S
MANT 240 Legal Environments 3 credits. This course IS NOT designed to make anyone a lawyer nor is it designed to make anyone a legal expert. This course proposes to make people in all areas of business aware of the dangers that exist to help them to know when competent legal advice becomes necessary. F, S
MANT 241 Human Resource Management 3 credits. Explore environments of human resource management and the planning process; develop job specifications and descriptions; and explore approaches to evaluation, motivation, and recruitment of employees. PREREQ: MANT 121. F
MANT 245 Introduction to Finance 4 credits. Broad survey of financial markets, security valuation, time value of money, risk and return, capital budgeting, and the basic techniques of financial analysis. All course content will include spreadsheet and database software application exercises. F
MANT 250 Front Line Supervision 3 credits. Practical supervisory skills such as decision making, critical thinking, supervision, motivation, evaluation, and reprimand. PREREQ: MANT 121. S
MANT 251 Small Business Management 3 credits. Managerial and entrepreneurial skills, including analysis of the elements of starting and managing a small business venture. Develop your own business plan. PREREQ: MANT 121, MART 121 and accounting. S
MANT 252 Employment Seminar 1 credit. This course discusses career planning, the job search, cover letter, resume application, job interview skills, professional dress and business etiquette. (Students complete this course during the last semester enrolled). F, S
MANT 253 Ethics 3 credits. This course will increase awareness of individual value systems, ethics and ethical issues, and how they relate to decision making. S
MANT 259 Career Internship 3 credits. Practical experience using the skills learned in the Marketing and Management Occupations program. F, S, Su
MART Prefix
MART 110 Interpersonal Relations 2 credits. Study of the motivation and behavior of people. Case problems and student experiences are discussed, alternatives are considered and probable outcomes are determined. F, S
MART 111 Economic Essentials 2 credits. Exploration and examination of macro and micro economic systems, study of business cycles, supply and demand, fiscal and monetary policy, the banking system, and their effects on the individual as well as the business world. COREQ: MART 112, MART 113, MART 114, and MART 115. F, S
MART 112 Essentials of Marketing 3 credits. Upon completion of the course, the student will have an understanding of economic strategy, advertising strategy, publishing, pricing ethics, and consumer research. COREQ: MART 111, MART 113, MART 114 and MART 115. F, S
MART 113 Marketing Mathematics 2 credits. An understanding of basic math as it relates to marketing and management occupations. Survey of basic math skills and development of technical math skills and technical math applications. COREQ: MART 111, MART 112, MART 114 and MART 115. F, S
MART 114 Principles of Retail Selling 2 credits. The process and techniques of retail selling are explored. Students develop competencies through classroom and role play situations as they relate to professional retail selling. COREQ: MART 111, MART 112, MART 113, and MART 115. F, S
MART 115 Business Concepts 1 credit. Business foundation and basics in terminology, discipline, and function. COREQ: MART 111, MART 112, MART 113, and MART 114. F, S
MART 121 Marketing Applications 3 credits. Examine creativity in the business place, work on critical thinking and decision making skills through marketing case studies, develop and deliver effective presentations, work in teams, and create a marketing plan. PREREQ: MART 111, MART 112, MART 113, MART 114, and MART 115. F, S
MART 130 Promotions 3 credits. Survey advertising and promotion principles; produce window displays and promotional pamphlets. PREREQ: MART 111, MART 112, MART 113, MART 114, and MART 115. F
MART 240 Professional Selling 3 credits. This course provides the methods and principles of effective salesmanship. Role-play situations are incorporated to enhance students' skill development. PREREQ: MART 121 and COMM 101. F
MART 242 E-Commerce and Business Marketing 3 credits. Apply marketing skills and understanding to the Internet; examine usability of for profit and not-for-profit websites; examine the customer trends and make-up on the Internet. PREREQ: MART 111, MART 112, MART 113, MART 114, and MART 115. S
MART 250 Retail Technology 3 credits. A survey course covering the principles of retailing including store location, design, and organization, merchandising, sales promotion, personnel, services, and control; an exposure to career options; and an exploration of trends in retailing as related to social, technological, and economic changes. PREREQ: MANT 121 and MART 121. S
MART 259 Career Internship 3 credits. This course is designed to provide students an opportunity to gain practical experience in applying their management, marketing and hospitality skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which is completed during the last semester enrolled. D
MART 298 Special Topics 1-8 credits. This course is designed to address the specific needs of individuals. It will enable the students to upgrade their technical skills through part-time enrollment in units of instruction that are currently available through the program's full-time pre-employment curriculum. PREREQ: Permission of instructor. D
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IDAHO STATE UNIVERSITY Academic Information Contact: webmaster@isu.edu Revised: July 2007 |