 |
 |
 |
Marketing and Management Occupations
2 1/2 Semester and 4½ Semester Program Options
Program Coordinator and Instructor: Dando
Instructors: Anderson, Davis, & Hanson
One certificate which requires 54 credits and four Associate of Applied Science Degrees which require 85-89 credits as listed below are available.
The following courses are required and must completed with a "C" or better in each identified course.
Business Technology
(2 1/2 Semester Program)
Two and 1/2 Semester Certificate option
The following courses are required for a certificate and must be completed with a "C" or better in each identified course.
MMO 100 Technical General Education 1-16 cr ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 252 Employment Seminar 1 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr CIS 101 Introduction to Computer Systems 3 cr COMM 101 Principles of Speech 2 cr TOTAL: 54 crBusiness Technology
(4 1/2 Semester Program)
Associate of Applied Science degree (includes earned Technical Certificate of 32 semester credits minimum PLUS the following courses).
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
MMO 100 Technical General Education 1-16 cr ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 252 Employment Seminar 1 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr CIS 101 Introduction to Computer Systems 3 cr COMM 101 Principles of Speech 2 cr TOTAL: 38 cr plus earned Technical Certificate of 38 credits or more TOTAL: 86 crBusiness Administration
(4½ Semester Option)
Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
MMO 100 Technical General Education 1-16 cr ACCT 202 Principles of Accounting II 3 cr OR ACCT 241 Managerial Cost Accounting 3 cr CIS 101 Introduction to Computer Systems 3 cr COMM 101 Principles of Speech 2 cr ECON 201 Macro Economics 3 cr ECON 202 Micro Economics 3 cr ENGL 101 English Composition 3 cr ENGL 102 Critical Reading & Writing 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MATH 143 College Algebra 3 cr MATH 160 Brief Calculus 4 cr MGT 216 Business Statistics 3 cr MGT 261 Legal Environment of Business 3 cr TOTAL: 89 cr Eleven credits from the following electives are required for the Business Administration A.A.S. option. AMST 200 Introduction to American Studies 3 cr AMST/ANTH 238 Peoples & Cultures of the New World 3 cr AMST/ART/M C History & Appreciation of Photography 3 cr AMST/HIST 111 U.S. History I (To 1865) 3 cr AMST/HIST 112 U.S. History II (To Present) 3 cr AMST/MUSC 106 American Music 3 cr AMST/POLS 101 Introduction to American Government 3 cr ANTH 100 General Anthropology 3 cr ANTH 237 People & Cultures of the Old World 3 cr ANTH/SHOS 101-102 Elementary Shoshoni 8 cr ART 100 Survey of Art 3 cr ART 101 History of Western Art I 3 cr ART 102 History of Western Art II 3 cr BIOL 100 Concepts of Biology: Human Concerns 4 cr BIOL 202, 202L General Zoology plus Lab 4 cr BIOL 203, 203L General Botany plus Lab 4 cr BIOL 205 Heredity & Its Implications 4 cr CHEM 100 Architecture of Matter 4 cr ECON 100 Economic Issues 3 cr ENGL 110 Introduction to Literature 3 cr ENGL 115 Major Themes in Literature 3 cr ENGL 257 Survey of World Literature I 3 cr ENGL 258 Survey of World Literature II 3 cr ENGL/THEA 126 Art of Film 3 cr FREN 101-102 Elementary French 8 cr FREN 201-202 Intermediate French 8 cr GEOL 100 Survey of Geology plus Lab 4 cr GEOL 115 Physical Geography 4 cr GERM 101-102 Elementary German 8 cr GERM 201-202 Intermediate German 8 cr HIST 101 Foundation of Western Civilization 3 cr HIST 102 Development of Western Civilization 3 cr HIST 251 Latin American Civilization 3 cr HIST 252 East Asian History 3 cr HIST 254 Middle Eastern Civilization 3 cr HIST 255 African History and Culture 3 cr HUM 101 Survey of Humanities I 3 cr HUM 102 Survey of Humanities II 3 cr LANG 101-102 Elementary Foreign Language 8 cr LANG 201-202 Intermediate Foreign Language 8 cr LANG 207 Contemporary European Culture 3 cr LATN 101-102 Elementary Latin 8 cr MATH 123 Mathematics in Modern Society 3 cr MATH 127 Language of Mathematics 3 cr MATH 130 Finite Mathematics 4 cr MATH 170 Calculus I 4 cr MATH 253 Introduction to Statistics 3 cr MUSC 100 Introduction to Music 3 cr PE 201 Survey of Dance 3 cr PHIL 101 Introduction to Philosophy 3 cr PHYS 100 Essentials of Physics 4 cr PHYS 152, 153 Descriptive Astronomy plus Lab 4 cr PSYC 101 Introduction to General Psychology I 3 cr PSYC 102 Introduction to General Psychology II 3 cr RUSS 101-102 Elementary Russian 8 cr RUSS 201-202 Intermediate Russian 8 cr SOC 101 Introduction to Sociology 3 cr SOC 102 Social Problems 3 cr SPAN 101-102 Elementary Spanish 8 cr SPAN 201-202 Intermediate Spanish 8 cr THEA 101 Appreciation of Drama 3 crHospitality Management Technology
(4½ Semester Option)
Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
MMO 100 Technical General Education 1-16 cr CIS 101 Introduction to Computer Systems 3 cr COMM 101 Principles of Speech 2 cr ENGL 101 English Composition 3 cr HOST 240 Rooms Division Operations 3 cr HOST 251 Marketing Hospitality Services 3 cr HOST 252 Food and Beverage Management 3 cr HOST 259 Career Internship 4 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 131 Quality Management Techniques 3 cr MANT 240 Legal Environment 3 cr MANT 241 Human Resource Management 3 cr MANT 250 Front Line Supervision 3 cr MANT 251 Small Business Management 3 cr MANT 252 Employment Seminar 1 cr MANT 255 Management Applications 3 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MART 240 Professional Selling 3 cr TOTAL: 88 crManagement Technology
(4½ Semester Option)
Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
MMO 100 Technical General Education 1-16 cr CIS 101 Introduction to Computer Systems 3 cr COMM 101 Principles of Speech 2 cr ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 131 Quality Management Techniques 3 cr MANT 240 Legal Environment 3 cr MANT 241 Human Resource Management 3 cr MANT 244 Introduction to Finance 3 cr MANT 250 Front Line Supervision 3 cr MANT 251 Small Business Management 3 cr MANT 252 Employment Seminar 1 cr MANT 253 Ethics 3 cr MANT 255 Management Applications 3 cr MANT 259 Career Internship 4 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 3 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MART 240 Professional Selling 3 cr TOTAL: 85 crMarketing Technology
(4½ Semester Option)
Associate of Applied Science degree.
The following courses are required for the Associate of Applied Science degree and must be completed with a "C" or better in each identified course.
MMO 100 Technical General Education 1-16 cr CIS 101 Introduction to Computer Systems 3 cr COMM 101 Principles of Speech 2 cr ENGL 101 English Composition 3 cr MANT 120 Concepts of Accounting 3 cr MANT 121 Essentials of Management 3 cr MANT 130 Business Communications 4 cr MANT 131 Quality Management Techniques 3 cr MANT 240 Legal Environment 3 cr MANT 241 Human Resources Management 3 cr MANT 250 Front Line Supervision 3 cr MANT 251 Small Business Management 3 cr MANT 252 Employment Seminar 1 cr MANT 255 Management Applications 3 cr MART 110 Interpersonal Relations 2 cr MART 111 Economic Essentials 2 cr MART 112 Essentials of Marketing 2 cr MART 113 Marketing Mathematics 2 cr MART 114 Principles of Retail Selling 2 cr MART 115 Business Concepts 1 cr MART 121 Marketing Applications 3 cr MART 130 Promotion Concepts 4 cr MART 240 Professional Selling 3 cr MART 242 Business Marketing 3 cr MART 250 Retail Technology 4 cr MART 259 Career Internship 4 cr TOTAL: 86 crStudents who demonstrate adequate academic skill to succeed in the occupational-content courses of the program will be given an "S" grade for MMO 100 and will not be required to attend the initial session.
Based on your keyboarding skills, you may be required to take a 1 credit Keyboarding class (TGE 162) in order to meet the competencies of the program.
Courses
Technical General Education Elective
TGE 140 First Year Seminar 1 credit. This course provides an introduction to the nature of postsecondary education and a general orientation to the functions and resources at Idaho State University. This course is designed to help first-year and transfer students adjust to the University, develop a better understanding of the learning process, and acquire essential survival skills. The course utilizes presenters from various campus support systems, collaborative learning activities, and written assignments which involve student resources and activities on campus. The course also provides a support group of students in a critical transition year by examining problems common to first-year experience. It covers University resources, learning strategies, study techniques, test anxiety, time management, test preparation, and problem solving.
HOST 240 Rooms Division Operations 3 credits. This course presents a systematic approach to rooms division management. This includes the management operations of the housekeeping and front office departments. PREREQ: MANT 121.
HOST 251 Marketing Hospitality Services 3 credits. This course is designed to provide students the opportunity to apply the basic knowledge of marketing to the hospitality industry. This course provides the student with the basic knowledge of tourism-related concepts and marketing strategies for the hospitality industry. PREREQ: MANT 121, MART 121.
HOST 252 Food and Beverage Management 3 credits. Provides a basis for understanding the various challenges and responsibilities involved in managing a food and beverage operation. PREREQ: MANT 121.
HOST 259 Career Internship 4 credits. This course is designed to provide students an opportunity to gain practical experience in applying their hospitality management skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which can only be completed during their last semester enrolled. Must be taken concurrently with MANT 252.
MANT 120 Concepts of Accounting 3 credits. Covers the accounting cycle including journalizing, posting, financial statements, and closing procedures. The use of financial records as a decision-making tool is stressed. PREREQ: MART 110, 111, 112, 113, 114, & 115.
MANT 121 Essentials of Management 3 credits. This is an introductory course in management theory and practice. Management is presented as a discipline as well as a process. Major topic areas include the evolution and scope of management, decision-making, planning, organizing, leading, and controlling. The international aspects of management will also be considered. PREREQ: MART 110, 111 112, 113, 114, and 115, or permission of instructor. (Course may be taken via the Internet. Contact Student Services (208) 236-2622).
MANT 130 Business Communications 4 credits. Master effective communication in business letters, memos, reports, meetings, and interpersonal relationships. Learn strategies in writing direct requests, neutral and good-news messages, letters of recommendation, bad-news messages, persuasive requests, job applications, and short reports; strategies in communicating ideas verbally; strategies in communicating ideas interpersonally. PREREQ: ENGL 101 and CIS 101.
MANT 131 Quality Management Techniques 3 credits. Upon completion of this course the student will be able to understand all aspects of management responsibilities (TQM) and customer service concepts. PREREQ: MART 110, 111, 112, 113, 114 & 115.
MANT 240 Legal Environment 3 credits. This course IS NOT designed to make anyone a lawyer nor is it designed to make anyone a legal expert. This course proposes to make people in all areas of business aware of the dangers that exist and to help them to know when competent legal advice becomes necessary.
MANT 241 Human Resource Management 3 credits. A Human Resource Manager, his/her duties and responsibilities are the core of this course. Beginning with a look at the environments of human resource management and the planning process; the process of job analysis, recruitment, hiring, motivating, compensating, appraising, and providing effective working relationships are discussed. Additionally, the basics of labor law, conflict management and discipline programs are included. PREREQ: MANT 121.
MANT 244 Introduction to Finance 3 credits. Broad survey of financial markets, the place of finance in the business economy, the role of the financial manager, and the basic techniques of financial analysis. PREREQ: MANT 120.
MANT 250 Front Line Supervision 3 credits. Course in the practical use of supervisory skills. This course provides the students with an opportunity to apply their knowledge in a controlled environment where immediate feedback and opportunity for correction is possible. The students will make decisions and practice handling a variety of supervisory problems including conflict, discipline, grievance, tardiness, motivation, and counseling. PREREQ: MANT 121.
MANT 251 Small Business Management 3 credits. Course concerns the planning, organizing, controlling, and directing of a small business firm. The course will cover all facets of understanding and developing a small business which includes the ability to recognize the major areas of error that can result in a new business failure. The class is designed to develop entrepreneurial and managerial skills. The students will develop their own business plan. PREREQ: MANT 120, 121 and MART 121.
MANT 252 Employment Seminar 1 credit. This course discusses career planning, the job search, cover letter, resumé application, job interview skills, professional dress and business etiquette. (Students must complete this course during their last semester enrolled).
MANT 253 Ethics 3 credits. The primary objective of this course is to increase the students' awareness of their individual value systems as they relate to decision-making in future business endeavors. While not intended to change or alter the students' moral or ethical standards, the course will be structured to examine, in an unbiased setting, both sides of past and present ethical issues facing the business world. Specific areas that will be addressed are individual decision-making, corporate policy, and government control.
MANT 255 Management Applications 3 credits. This course will begin with an identification of specific interest areas and technologies of each student and then progress through the management functions. With each function students will be given opportunities to interact with each other to strengthen managerial skills previously learned and opportunities to practice those managerial skills within their specific technical interest area. The student will be working as a "Team" on a project which will incorporate all of the individual technical skills, as well as how a "Management Team" would work in the business world. PREREQ: MANT 121.
MANT 259 Career Internship 4 credits. This course is designed to provide students an opportunity to gain practical experience in applying their management skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which can only be completed during their last semester enrolled. Must be taken concurrently with MANT 252.
MART 110 Interpersonal Relations 2 credits. Study of the motivation and behavior of people. Case problems and student experiences are discussed, alternatives are considered and probable outcomes are determined. Taken concurrently with MART 111, 112, 113, 114, and 115.
MART 111 Economic Essentials 2 credits. Exploration and examination of macro and micro economic systems, study of business cycles, supply and demand, fiscal and monetary policy, the banking system, and their effects on the individual as well as the business world. Taken concurrently with MART 110, 112, 113, 114, and 115.
MART 112 Essentials of Marketing 3 credits. Upon completion of the course, the student will have an understanding of economic strategy, advertising strategy, publishing, pricing ethics, and consumer research. Taken concurrently with MART 110, 111, 113 and 114.
MART 113 Marketing Mathematics 2 credits. An understanding of basic math as it relates to marketing and management occupations. Survey of basic math skills and development of technical math skills and development of technical math applications. Taken concurrently with MART 110, 111, 112, 114 and 115.
MART 114 Principles of Retail Selling 2 credits. The process and techniques of retail selling are explored. Students develop competencies through classroom and role play situations as they relate to professional retail selling. Taken concurrently with MART 110, 111, 112, 113, and 115.
MART 115 Business Concepts 1 credit. This course is designed to lay the foundation for later advanced work in management. Simultaneously, the course is sufficiently broad in scope to meet the requirements of students who desire to gain only a casual acquaintance with management and intend to branch into other fields of study. The focuses of this course are Communication, General Management, and Entrepreneurship.
MART 121 Marketing Applications 3 credits. Upon completion of this course the student will be able to effectively analyze a case study, utilizing an acceptable method of case analysis; to solidify decision-making, analytical, and communication skills; to apply previously developed competencies to "real life" scenarios while developing and applying new competencies. They will understand, appreciate, and apply the role of a marketing manager. The students will develop and utilize creativity in the decision-making process; develop an appreciation for and demonstration of effective teamwork; and develop and present effective presentation/persuasive skills. Student swill demonstrate effective marketing strategy planning and effectively prepare and defend a viable marketing plan. PREREQ: CIS 101, MART 110, 111, 112, 113, 114, and 115.
MART 130 Promotion Concepts 4 credits. An introductory course in advertising and promotion principles including planning an advertising program; selection of media, copy and layout elements; ethics and regulations; strategies; agencies; budgets; measurement of effectiveness; and coordination of advertising with other promotional tools. PREREQ: MART 110, 111, 112, 113, 114, and 115.
MART 240 Professional Selling 3 credits. This course provides the methods and principles of effective salesmanship. Role-play situations are incorporated to enhance students' skill development. PREREQ: MART 121 and COMM 101.
MART 242 Business Marketing 3 credits. This course applies the marketing mix in a business-to-business environment. Emphasis is on the marketing of products and services to organizations rather than to households or ultimate consumers. PREREQ: MART 121.
MART 250 Retail Technology 4 credits. A survey course covering the principles of retailing including store location, design, and organization, merchandising, sales promotion, personnel, services, and control; and exposure to career options; and an exploration of trends in retailing as related to social, technological, and economic changes. PREREQ: MANT 121 and MART 121.
MART 259 Career Internship 4 credits. This course is designed to provide students an opportunity to gain practical experience in applying their marketing skills in a practical work setting. Training plans are utilized to insure maximum training opportunities for the student. This is a non-paid training situation which can only be completed during their last semester enrolled. Must be taken concurrently with MANT 252.
MART 299 Special Topics 1-8 credits. This course is designed to address the specific needs of individuals. It will enable the students to upgrade their technical skills through part-time enrollment in units of instruction that are currently available through the program's full-time pre-employment curriculum. Permission of the instructor is required.
MMO 100 Technical General Education 1-16 credits. The basic mathematical skills of fractions, decimals, percents, proportions are reviewed. Also, for technical fields, beginning algebra through the application of the quadratic equation is studied. An experiment-based science class that emphasizes development and application of equations and problem-solving techniques is taught. Communication skills, critical thinking and basic technical writing are stressed.
|
|
|
|
 |
IDAHO STATE UNIVERSITY Academic Information Contact: webmaster@isu.edu Revised: February 2000 |