Kregg Aytes, Ph.D.,
Interim Dean
Corey Schou, Ph.D., Associate Dean for Information Assurance
Thomas Ottaway, Ph.D., Associate Dean
Jeff Street, Ph.D., Associate Dean
Faculty
Information
Departments
Role
and Mission
Requirements for Admission
to a College of Business Major
Associate of Science in Business
Bachelor
of Business Administration Degree
Majors
Minors
Emphases
All business majors should have a solid foundation in each of the discipline areas (accounting, finance, information systems, management, and marketing), as well as be capable of solving open-ended business problems and effectively communicating and working as part of a team. Specifically, the College of Business students should be able to:
The College of Business faculty and departments engage in ongoing assessment activities to evaluate student learning and outcomes. The goal of the College is to prepare students to succeed and compete after completing their education. Assessment occurs in classes as part of assignments, projects and exams. Assessment is designed to help faculty insure student learning. Feedback from assessment is used to help redesign classes and class activities
Undergraduate
students in the College
of Business are required to have a laptop computer that they can bring
to class
with them when they begin taking 3300 – level courses. We
recommend that you
purchase your computer prior to taking MGT 2216 and ACCT 2201, but it
is not
strictly required for those courses. It is, however, required for CIS
3301 and
all other 3300-level business courses.
Laptops
are a critical component in the
undergraduate curriculum. Both exposure to and mastery of technology
prepare
students to excel in today's technology-driven business environment and
is
expected by employers. There are numerous advantages to owning your own
notebook computer that you can bring to class. Some courses are
technology-intensive, and those courses will use classroom exercises
and tests
using the computer in class. Outside of class, students find that the
ability
to communicate and collaborate with classmates and professors greatly
enhances
their productivity. By making computer use an integral part of their
educational environment, students develop a level of familiarity and
expertise
with the technology that cannot be gained by only occasional use in a
computer
lab or at home.
There
is no specific configuration
required for the laptop. It must be capable of running the Windows
version of
MS Office, including MS Access (this is the database program that is
not
available in the Apple Mac version of MS Office). One of the primary
criteria
to consider when purchasing should be long battery life.
ACCT 2201 Principles of Accounting I 3 cr
ACCT 2202 Principles of Accounting II 3 cr
COMM 1101 Principles of Speech 3 cr
(satisfies Goal 2)
ECON 2201 Principles of Macroeconomics 3 cr
ECON 2202 Principles of Microeconomics 3 cr
(each of the above 2 courses satisfies Goal 11)
ENGL 1102 Critical Reading and Writing 3 cr
(satisfies Goal 1)
MGT 2216 Business Statistics 3 cr
MATH 1160 Applied Calculus 3 cr
(satisfies Goal 3)
MATH 1130 Finite Mathematics 3 cr
(satisfies Goal 3)
MATH 1143 College Algebra 3 cr
TOTAL: 24 or 27 cr
ECON 2201 Principles of Macroeconomics 3 cr
ECON 2202 Principles of Microeconomics 3 cr
(each of the 2 courses above satisfies Goal 11)
ENGL 1101 English Composition 3 cr
ENGL 1102 Critical Reading and Writing 3 cr
(satisfies Goal 1)
ENGL 3308 Business Communications 3 cr
COMM 2201 Business and
Professional Speaking 3 cr
EITHER this course:
MATH 1160 Applied Calculus 3 cr
(satisfies Goal 3)
OR BOTH of the following two courses:
MATH 1130 Finite Mathematics 3 cr
MATH 1143 College Algebra 3 cr
TOTAL: 21 or 24 cr
Note: A minimum grade of C- (C Minus) or better is required to fulfill all College of Business Core Requirements, Major Requirements, and Specific Graduation Requirements. The C- or better requirement extends to satisfying prerequisites for all College of Business courses. |
ACCT 2201 Principles of Accounting I 3 cr
ACCT 2202 Principles of Accounting II 3 cr
CIS 3301 Information Systems and Problem Solving 3 cr
FIN 3315 Corporate Financial Management 3 cr
FIN 3317 Fundamentals of Investments 3 cr
MGT 2216 Business Statistics 3 cr
MGT 2217 Advanced Business Statistics 3 cr
MGT 2261 Legal Environment of Organizations 3 cr
MGT 3312* Individual and Organizational Behavior 3 cr
MGT 3329 Operations/Production Management 3 cr
MGT 3345 Critical Analysis
and Creative Problem Solving 3 cr
MGT 4460 Problems in Policy and Management 3 cr
MKTG 3325* Basic Marketing Management 3 cr
TOTAL: 39 cr
*HCA 3350 and HCA 4473 are
recommended
substitutes for MGT 3312 and MKTG 3325, respectively, for students
seeking the Major in Healthcare Information Systems Management.
Accounting Program Learning
Goals for Our Undergraduate Accounting Majors
The goal of our undergraduate program is to prepare students for entry into staff accounting positions in companies, government or not-for-profit organizations. Therefore, we emphasize a broad business core enhanced by rigorous accounting major courses that result in strong general accounting fundamentals. Moreover, we include an experiential component in our program so that our students have the opportunity to learn through applying the concepts studied in the classroom.
The learning goals of our BBA accounting program relate accounting content to both business and personal skill areas. Our content area goals are to have our graduates:
1. understand financial accounting concepts at the intermediate accounting level,
2. correctly apply procedures used in the taxation of entities
3. understand and apply managerial and cost accounting concepts, and
4. understand the context and processes of auditing and assurance services
Our skill area goals are to have our graduates demonstrate effective business writing, critical thinking and presentation skills, all skills deemed critical to success for business professionals.
Career
Track Considerations
Following
a national trend, Idaho law requires that a candidate for Certified
Public
Accountant (CPA) must have a college degree and at least 150 credit
hours.
While many accounting positions can be filled by individuals with a
bachelor’s
degree without a CPA certificate, graduates intending to progress in a
professional career in either managerial or public accounting will
benefit
greatly from the additional breadth and depth offered by a graduate
degree. The
Idaho State University accounting program meets Idaho’s legal
requirements and
provides the additional knowledge and skills demanded by a rapidly
changing
business environment with a B.B.A. in Accounting, an M.B.A. with
Emphasis in
Accounting, and a Master of Accountancy (MAcc).
The undergraduate degree program prepares accountants with broad
knowledge in
business and accounting suitable for entry level positions in several
career
paths available to accountants. The M.B.A. Accounting Emphasis program
enhances
the knowledge and skills useful for rapid advancement in managerial
accounting
roles and the MAcc program provides the knowledge and skills best
suited to a
successful career in public accounting. Students planning to pass the
CPA and
Certified Management Accountant (
ACCT 3323 Intermediate Accounting I 3 cr
ACCT 3324 Intermediate Accounting II 3 cr
ACCT 4425 Intermediate Accounting III 3 cr
ACCT 3331 Principles of Taxation 3 cr
ACCT 3341 Managerial and Cost Accounting 3 cr
ACCT 4456 Auditing 3 cr
ACCT 4403 Accounting Information Systems 3 cr
OR
CIS 4403 Systems Analysis and Logical Design 3 cr
ACCT 4440 Accounting Practicum 3-6 cr
OR
ACCT 3393 Accounting Internship 3-6 cr
OR
MGT 4411 Small Business and
Entrepreneurship Practicum 3 cr
Complete one track as outlined below (each has underlying prerequisite courses; please consult the course descriptions):
Operations:
MGT 4434 Productivity and Quality 3 cr
MGT 4482 Project Management 3 cr
Information Assurance:
CIS 3310 Introduction to Information Assurance 3 cr
CIS 4411 Intermediate Information Assurance 3 cr
Information Systems:
CIS 4403 System Analysis and Logical Design 3 cr
CIS 4407 Database Design and Implementation 3 cr
Finance:
FIN 4405 Advanced Corporate Financial Management 3 cr
FIN 4450 Advanced Corporate Financial
Management II 3 cr
CIS 1120 Interactive Web Development 3 cr
CIS 2285 Introduction to Software
and Systems Architecture 3 cr
CIS 4403 Systems Analysis and Logical Design 3 cr
CIS 4407 Database Design and Implementation 3 cr
CIS 2220 Foundations of Computer Programming 3 cr
CIS 3320 Advanced Business Programming 3 cr
CIS 4411 Intermediate Information Assurance 3 cr
CIS 4421 Multimedia in Business 3 cr
CIS 4424 Decision Support Systems 3 cr
CIS 4430 Ebusiness and Web Development 3 cr
CIS 4440 Object Oriented Development 3 cr
CIS 4482 Advanced System Analysis and Design 3 cr
CIS 4485 Network and Communications Systems 3 cr
CIS 4486 Business Systems Simulation 3 cr
CIS 4487 Software Systems 3 cr
CIS 4490 Management of Information Systems
and Information Security 3 cr
CIS 4491 Seminar
in Computer Information Systems 3 cr
CIS 4492 Special Problems in Computer
Information Systems 3 cr
CIS 4493 Advanced Computer Information Systems
Internship 1-3 cr
MGT 4482 Project Management 3 cr
TOTAL 18 cr
FIN 4405 Advanced
Corporate Financial Management I 3 cr
FIN 4450 Advanced
Corporate Financial Management II 3 cr
FIN 4478 Investments 3 cr
FIN 4431 Financial Modeling 3 cr
FIN 4445 Real Estate Finance 3 cr
FIN 4448 Financial Management
of Depository Institutions 3 cr
FIN 4451 Student-Managed Investment Fund I 3 cr
OR
FIN 4452 Student-Managed Investment Fund II 3 cr
FIN 4464 Entrepreneurial Finance 3 cr
FIN 4475 International Corporate Finance 3 cr
FIN 4484 Options and Futures 3 cr
FIN 4491 Seminar in Finance
FIN 4492 Special Problems in Finance 3 cr
FIN 4493 Advanced Finance Internship 1-3 cr
Any 3000-4000 level Economics course except
Independent Studies, Seminars, Workshops, and
Internships 3 cr
Any 3000-4000 level Accounting, Management, CIS, or
Marketing course except ACCT 360, Seminars, Special
Problems, Internships, and courses used to fulfill the
College of Business Core Requirements. Graded
Internships may count as Finance electives only with
prior Departmental approval. 3 cr
TOTAL: 18 cr
ACCT 3360 Small Business Accounting 3 cr
ACCT 4441 Management Control Systems 3 cr
CIS 4403 Systems Analysis and Design 3 cr
CIS 4407 Database Design and Implementation 3 cr
FIN 4431 Financial Modeling 3 cr
FIN 4478 Investments 3 cr
MGT 4410 Entrepreneurship 3 cr
MGT 4441 Organizational Behavior 3 cr
MGT 4465 International Business 3 cr
MKTG 4432 New Product Management 3 cr
MKTG 4475 Competitive Intelligence 3 cr
TOTAL: 18 cr
CIS 1120 Foundations of Computer Programming 3 cr
CIS 2285 Introduction to Software and
Systems Architecture 3 cr
CIS 4403 Systems Analysis and Logical Design 3 cr
CIS 4407 Database Design and Implementation 3 cr
CIS 4411 Intermediate Information Assurance 3 cr
CIS 4485 Network and Communications Systems 3 cr
HCA 1115 U.S. Health System 3 cr
HCA 3330 Health Information Systems 3 cr
HCA 4460 Operations and Quality 3 cr
HCA 4489 Health Care
Information Systems Practicum 3 cr
MGT 4482 Project Management 3 cr
TOTAL: 33 cr
MGT 4441 Organization Behavior 3 cr
MGT 4462 Issues in Business and Society 3 cr
MGT 4473 Human Resource Management 3 cr
MGT 4410 Entrepreneurship 3 cr
MGT 4411 Small Business and
Entrepreneurship Practicum 3 cr
MGT 4430 Advanced Operations/
Production Management 3 cr
MGT 4434 Productivity and Quality 3 cr
MGT 4450 Manufacturing Strategy 3 cr
MGT 4461 Business Law 3 cr
MGT 4465 International Business 3 cr
MGT 4474 Advanced Human Resource Management 3 cr
MGT 4480 Labor and Employment Law 3 cr
MGT 4482 Project Management 3 cr
MGT 4483 Industrial Relations 3 cr
MGT 4491 Seminar in Management 3 cr
MGT 4492 Special Problems in Management 3 cr
MGT 4493 Advanced Management Internship 1-3 cr
MKTG 4432* New Product Management 3 cr
TOTAL: 18 cr
MKTG 3327 Consumer Behavior 3 cr
AND one of the following experientially-based courses:
MKTG/MGT 4411** Small Business and
Entrepreneurship Practicum 3 cr
OR
MKTG 4454 Advanced Marketing Management 3 cr
OR
MKTG 4493 Advanced Marketing Internship 3 cr
Plus FOUR Marketing Electives from the following list:*
MKTG/MC 2200 Introduction to Advertising 3 cr
MKTG/MC 3355 Advertising Copywriting 3 cr
MKTG 3367 Markets and Segmentation 3 cr
MKTG 3368 /MC 3367 Advertising Media Planning 3 cr
MKTG/MC 3375 Special Projects in Advertising 3 cr
MGT/MKTG 4410 Entrepreneurship 3 cr
MGT/MKTG 4411** Small Business and
Entrepreneurship Practicum 3 cr
MKTG 4421 Services Marketing 3 cr
MKTG 4432 New Product Management 3 cr
MKTG 4465 International Marketing 3 cr
MKTG 4491 Seminar in Marketing 3 cr
MKTG 4492 Special Problems in Marketing 3 cr
MKTG 4493 Marketing Internship 3 cr
MKTG/MC 4495 Applied Research Methods 3 cr
and others from courses in catalog, when offered.
* Only two courses cross-listed with a given department may be counted as marketing electives ( e.g. only two mass communication courses and/or two management courses). At least one of the electives must be offered from the marketing department, e.g. New Product Management, Services Marketing, International Marketing.
**MGT/MKTG 4411 may be taken as a Marketing elective only if not already chosen for the experiential requirement.
Management:
MGT 4441 Organization Behavior 3 cr
MGT 4462 Issues in Business and Society 3 cr
MGT 4473 Human Resource Management 3 cr
Plus
one pure management elective (from courses listed
under management major)
Marketing :
MKTG 3327 Consumer Behavior 3 cr
AND one of the following experientially-based courses:
Plus one pure marketing elective (from courses listed under marketing major).
In addition, a student pursuing this
double major will
take two of the following electives which double-count as both a
management and
a marketing elective:
MGT/MKTG 4410 Entrepreneurship 3 cr
MGT/MKTG 4411 Small Business and
Entrepreneurship Practicum** 3 cr
MKTG 4421 Service Marketing 3 cr
MKTG 4432 New Product Management 3 cr
MKTG 4475 Competitive Intelligence 3 cr
MGT 4410 Entrepreneurship 3 cr
MGT 4411 Small Business
and Entrepreneurship Practicum 3 cr
ACCT 3341 Managerial and Cost Accounting 3 cr
ACCT 3360 Small Business Accounting and Finance 3 cr
FIN 4464 Entrepreneurial Finance 3 cr
MKTG 4432 New Product Management 3 cr
MKTG 4475 Competitive Intelligence 3 cr
MGT 4441 Organization Behavior 3 cr
MGT 4462 Issues in Business and Society 3 cr
MGT 4473 Human Resource Management 3 cr
MGT 4474 Advanced Human Resource Management 3 cr
MGT 4480 Labor and Employment Law 3 cr
MGT 4434 Productivity and Quality 3 cr
MGT 4461 Business Law 3 cr
MGT 4482 Project Management 3 cr
TOTAL: 18 cr
This emphasis may be added to any of the majors offered in the College of Business.
1. Complete all degree and major requirements for a B.B.A. in a major within the College of Business .
2. Take the following two courses:
MGT 4420 Native American Organizational Systems 3 cr
MGT 4422 Native American Enterprise 3 cr
ACCT 3341 Management and Cost Accounting 3 cr
MGT 4434 Productivity and Quality 3 cr
MGT 4482 Project Management 3 cr
CIS 4403 Systems Analysis 3 cr
CIS 4486 Business System Simulation 3 cr
CIS 4490 Management of Information Systems 3 cr
FIN 4450 Advanced Corporate Financial Management 3 cr
MKTG 4432 New Product Management 3 cr
MKTG 4421 Services Marketing 3 cr
CIS 1120 Interactive Web Development 3 crInformation Systems Electives
CIS 3301 Information Management Systems 3 cr
CIS 4403 Systems Analysis and Logical Design 3 cr
ECON 4434 International Trade 3 cr
ECON 4435 International Finance 3 cr
ECON 4472 Comparative Economic Systems 3 cr
FIN 4475 International Corporate Finance 3 cr
MKTG 4440 Seminar in International Marketing 3 cr
MGT 4465 International Business 3 cr
MKTG 4465 International Marketing 3 cr
The Minor in Business augments the undergraduate education of non-business tudents by providing exposure to courses in accounting, finance, marketing, management, and computer information systems. The goal of the minor is to provide students the opportunity to learn basic business languages, concepts, and tools that will assist them in pursuing careers in their major fields.
Admission to the minor program is competitive. To apply, students must complete the application form available in the business undergraduate advising office prior to taking any minor courses. Eligibility requirements to enroll in the Business Minor program are:
ACCT 3303 Accounting Concepts 3 cr
BA 2203 Issues in Business 3 cr
CIS 3303 Information Technology Concepts 3 cr
FIN 3303 Financial Concepts 3 cr
MGMT 3303 Management Concepts 3 cr
MKTG 3303 Marketing Concepts 3 cr
OR
MKTG 3325 Basic Marketing Management 3 cr
ACCT 2201,2202 Principles of Accounting I and II 6 cr
CIS 3301 Information Systems and Problem Solving 3 cr
ECON 2201 Principles of Macroeconomics 3 cr
ECON 2202 Principles of Microeconomics 3 cr
FIN 3315 Corporate Financial Management 3 cr
MGT 2216, 2217 Business Statistics, and
Advanced Business Statistics 6 cr
MGT 3312 Individual and Organizational Behavior 3 cr
MGT 3329 Operations/Production Management 3 cr
MKTG 3325 Basic Marketing Management 3 cr
TOTAL: 33 cr
MKTG 3325 Basic Marketing Management 3 cr
MKTG 3327 Consumer Behavior 3 cr
Two to four marketing electives; this may include any elective from the list of marketing courses below. The number of marketing electives taken will depend on whether or not a student seeks to count courses from their major as coursework for the marketing minor (up to two relevant courses will be allowed to do so).
MKTG/MC 2200 Introduction to Advertising 3 cr
MKTG/MC 3355 Advertising Copywriting 3 cr
MKTG 3367 Markets and Segmentation 3 cr
MKTG 3368 /MC 3367
Advertising Media Planning 3 cr
MKTG/MC 3375 Special Projects in Advertising 3 cr
MKTG 4421 Services Marketing 3 cr
MKTG 4432 New Product Management 3 cr
MKTG 4465 International Marketing 3 cr
MKTG 4491 Seminar in Marketing 3 cr
MKTG 4492 Special Problems in Marketing 3 cr
MKTG/MC4495 Applied Research Methods 3 cr
OR
Other courses approved by Marketing Department chair.
Other Electives from Student’s Major
Related to Marketing (no more than 6 credit hours which must be at
2000-level or
higher):
Examples of courses which would qualify for inclusion in the marketing minor:
MKTG/MC 2200 Introduction to Advertising 3 cr
MC 2241 Introduction to Public Relations 3 cr
COMM 3355 Nonverbal Communication 3 cr
ANTH 2250 Introduction to
Socio-cultural Anthropology 3 cr
PSYC 2250 Female and Male Roles 3 cr
SOC 3335 Population and Environment 3 cr
SOC 3366 The Community 3 cr
CIS 1120 Interactive Web Development 3 cr
CIS 2220 Foundations of Computer Programming 3 cr
CIS 2285 Introduction to Software
and Systems Architecture 3 cr
CIS 3301 Information Systems and Problem Solving 3 cr
CIS 4403 Systems Analysis and Logical Design 3 cr
CIS 4407 Database Design and Implementation 3 cr
CIS 4482 Advanced System Analysis and Design 3 cr
CIS 4485 Network and Communications Systems 3 cr
CIS 4490 Management of Information Systems
and Information Security 3 cr
Business Electives (chosen from list below) 6 cr
ACCT 2201 Principles of Accounting I 3 cr
ACCT 2202 Principles of Accounting II 3 cr
CIS 1101 Introduction to Computer Systems 3 cr
ECON 2201 Principles of Macroeconomics 3 cr
ECON 2202 Principles of Microeconomics 3 cr
MGT 2216 Business Statistics 3 cr
MGT 2217 Advanced Business Statistics 3 cr
MGT 2261 Legal Environment of Organizations 3 cr
Business Electives* 6 cr
TOTAL: 71 cr
ACCT 2200 Personal Tax Planning 3 credits. Service course in federal taxation of individuals and small business, including tax-free income, legal tax deductions, inequities, tax planning opportunities, and individual tax return preparations. Not open to accounting majors. D
ACCT 2201 Principles of Accounting I 3 credits. Study of financial accounting processes, including analysis and recording of transactions, preparation of financial statements, and written communication of financial information. PREREQ: ENGL 1101 and MATH 1143. F, S
ACCT 2202 Principles of Accounting II 3 credits. Understanding a business from an internal management perspective. Basic terminology and use of basic cost behavior, cost analysis, and planning models to support a firm's decision making process. Basic spreadsheet assignments using Excel. PREREQ: ACCT 2201 and MATH 1143. F, S
ACCT 3303 Accounting Concepts 3 credits. Overview of the use of financial and managerial accounting information by internal and external decision makers; emphasis on the uses and limitations of accounting information with real-world emphasis where appropriate. Available to non-business majors only. D
ACCT 3323 Intermediate Accounting I 3 credits. Fundamental accounting principles of valuation and income determination. Financial accounting reporting in concept as well as in accordance with generally accepted accounting principles. PREREQ: ACCT 2201, ECON 2201, and ECON 2202. PREREQ OR COREQ: FIN 3315. F, S
ACCT 3324 Intermediate Accounting II 3 credits. Continuation of ACCT 3323. Accounting principles of valuation and income determination. Financial accounting reporting in concept as well as in accordance with generally accepted accounting principles. PREREQ: ACCT 3323. F, S
ACCT 3331 Principles of Taxation 3 credits. Study of federal income taxation and its application to individual taxpayers and business enterprises. Practical problems in making and filing returns. PREREQ: Admission to Accounting Major. F, S
ACCT 3341 Managerial and Cost Accounting 3 credits. A strategic approach to supporting managerial decision-making throughout an organization and across the value chain. Emphasizes the measurement, analysis, communication and control of financial and nonfinancial accounting information. PREREQ: ACCT 3331 and ENGL 3308. F, S
ACCT 3360 Small Business Accounting 3 credits. Practical accounting issues related to starting and managing a small business, including taxes, system design and implementation, financial presentation and analysis, and personal financial planning. PREREQ: ACCT 2201 and ACCT 2202. D
ACCT 3393 Accounting Internship 1-3 credits. Internship program coordinated by faculty providing significant exposure to accounting issues. May not be used to fulfill major requirements. May be repeated for up to 3 credits. Graded S/U. F, S
ACCT 4400 Managerial Tax Planning 3 credits. For prospective business managers, owners, or investors interested in important tax consequences of alternative financial transactions. PREREQ: ECON 2201, ECON 2202, and FIN 3315. D
ACCT 4403 Accounting Information Systems 3 credits. A strategic approach to the use of accounting information in an organization. Tools for documentation of business processes and database design are introduced. Focuses on primary business cycles, interrelationship between them, and impact on accounting information. Includes assessment of risks in information processing and reporting. PREREQ: Accounting or Computer Information Systems major; CIS 3301. PREREQ OR COREQ: ACCT 3323 and ACCT 3341. F, S
ACCT 4425 Intermediate Accounting III 3 credits. Continuation of ACCT 3324. Accounting principles of valuation and income determination. Financial accounting reporting in concept as well as in accordance with generally accepted accounting principles. PREREQ: ACCT 3324. DACCT 4431 Advanced Tax Concepts 3 credits. Specialized federal tax concepts for individuals, business, estates, and trusts. Elaborates on basic principles discussed in Principles of Taxation. PREREQ: ACCT 3331. D
ACCT 4433 Legal Environment of Accounting 3 credits. Study of legal issues facing accountants, including business law, forms of organizations, and regulatory requirements. PREREQ: ECON 2201, ECON 2202, and MGT 2261. D
ACCT 4440 Accounting Practicum 3 credits. Advanced students apply accounting concepts to business issues through consulting projects under faculty supervision. Class discussions supplement field work. PREREQ: Accounting major; ACCT 3341. PREREQ or COREQ: ACCT 3331 and ACCT 4425. D
ACCT 4441 Management Control Systems 3 credits. Focuses on strategic and managerial evaluation and control systems using financial and nonfinancial accounting information. PREREQ: ACCT 3341 or senior standing and permission of instructor. D
ACCT 4456 Auditing 3 credits. Concepts and practices of independent and internal auditing. Professional responsibilities, risk assessment, audit planning and reporting. PREREQ: ACCT 3324. PRE-or-COREQ: ACCT 4403 or CIS 4403. F, S
ACCT 4457 Advanced Auditing 3 credits. Integration of financial statement auditing concepts in case discussions. Research into contemporary auditing literature. PREREQ: ACCT 4456. D
ACCT 4460 Governmental and Not-for-Profit Accounting 3 credits. Accounting and reporting principles, standards and procedures applicable to governmental units and not-for-profit institutions, i.e. universities, hospitals. Special consideration to financial management problems peculiar to the not-for-profit sector. PREREQ: ACCT 3324. D
ACCT 4461 Advanced Accounting 3 credits. Study of accounting problems arising in connection with partnerships, corporate affiliation; institutional, social, and fiduciary accounting; consignments; installment sales; and foreign exchange. PREREQ: ACCT 3324. D
ACCT 4470 Contemporary Issues in Managerial Accounting 3 credits. Contemporary topics and emerging issues in managerial accounting. This field is rapidly evolving to meet the needs of enterprises competing in a dynamic global environment. PREREQ: ACCT 3341. D
ACCT 4490 Financial Reporting and Statement Analysis 3 credits. A financial accounting capstone course focusing on statement analysis from the point of view of the many users of financial statements: investors, creditors, managers, auditors, analysts, regulators, and employees through the case analysis of actual companies' financial statements. PREREQ: ACCT 4461. D
ACCT 4491 Seminar in Accounting 3 credits. Reading, discussion, and preparation of reports on selected topics. Restricted to senior and graduate students in business who have the consent of the instructor. May be repeated for up to 6 credits with permission of the instructor. D
ACCT 4492 Special Problems in Accounting 1-3 credits. Research and reports on selected problems or topics in accounting. Restricted to senior and graduate students in business, who have the consent of the dean. May be repeated for up to 9 credits with different content and with permission of the major advisor and the dean. D
ACCT 4493 Advanced Accounting Internship 3 credits. A program of significant business experience coordinated by the faculty to provide broad exposure to accounting issues. F, S
BA 2200 Professional Development Seminar I 1 credit. Assessment and development of entry level technology and communication skills. Introduction to college goals and processes. Investigation of business career opportunities. Required of all students intending to major in business. PRE-or-COREQ: ACCT 2202. F, S, Su
BA
2203 Issues in Business 3 credits. A basic
overview of business operations and current issues in business with an
emphasis
on one or more of several business dimensions. Dimensions include
business
ethics, international business, business law, supply chain management,
and
entrepreneurship. Available to non-business majors only. D
BA 3301 Professional
Development Seminar II 1 credit. Examination of critical
thinking models and
development of writing, oral communication, and teamwork skills using
assignments from CIS 3301. Must be taken concurrently with the same
numbered
section of CIS 3301. COREQ: CIS 3301.
F,
S, Su
BA 3302 Professional
Development Seminar III 1 credit. Examination of critical
thinking models and
development of writing, oral communication, and teamwork skills using
assignments from CIS 3302. Must be taken concurrently with the same
numbered
section of CIS 3302. COREQ: CIS 3302.
F,
S, Su
CIS 0010 Fundamental Computer Literacy 0 credits (3 credit equivalent). Use of basic computer software to solve problems in the academic setting. Includes familiarization with word processing, presentations, spreadsheet, Internet. Graded S/U. D
CIS 1101 Introduction to Computer Systems 3 credits. Introduction to effective use of computers for all majors. Includes hands-on use of current computer software, description of computer systems, data files storage and devices, input/output procedures, computer logic. Lectures, laboratories. F, S
CIS 1101L Introduction to Computer Systems Laboratory 0 credits. Assignments to apply principles from CIS 1101. F, S
CIS 1120 Interactive Web
Development 3 credits. Introduction to developing
interactive/dynamic web sites,
including HTML, scripting, style sheets. F, S
CIS 2219 Introduction to Informatics Practicum 1-3 credits. Informatics experience under close faculty supervision designed to provide broad exposure to issues including Information Assurance. Does not fulfill major/minor requirements. May be repeated for up to 6 credits. Graded S/U. PREREQ: Permission of instructor. D
CIS 2220 Foundations of Computer Programming 3 credits. Introduction to concepts of computers and computer-programming hardware and software, programming with an object-oriented visual language, data structures, file organization and processing. Lectures, laboratories. PREREQ: MATH 1143, CIS 1120, or any programming course. D
CIS 2220L Foundations of Computer Programming Laboratory 0 credits. Assignments to apply principles from CIS 2220. D
CIS 2285 Introduction to Software and Systems Architecture 3 credits. Principles and application of computer hardware and systems software in the context of designing business IT infrastructures through combination of theory based lectures and applied laboratory experiences. PREREQ: Either CIS 2220 or CS 1181. D
CIS 2285L Introduction to Software and Systems Architecture Lab 0 credits.Assignments to apply principles from CIS 2285. PREREQ: CIS 1120 or CS 1181. D
CIS 3301 Information Systems and Problem Solving 3 credits. Techniques and tools for analyzing and solving business problems. Development of technology based knowledge and skills for communicating solutions. Introduction to uses of information systems in an organizational context. PRE-or-COREQ: MGT 2216 or any statistics course and CIS 1101 equivalent skills and knowledge. F, S
CIS 3302 Information Systems 3 credits. Operational and strategic uses of information systems in an organizational context. Examination of critical thinking models and development of writing, oral communication, and teamwork skills. PREREQ: CIS 3301. DCIS
3303 Information Technology Concepts 3 credits. A
hands-on, applied approach to providing the software tools that
business minor
students are likely to need in an academic setting and early in their
careers. The course
places an emphasis
on the business use of spreadsheets and interaction with the Internet
along
with current issues in information technology.
Available to non-business majors only. D
CIS 3310 Introduction to Information Assurance 3 credits. A survey course providing an introduction to the fields of Information Assurance and Privacy. Emphasizes legal and ethical components of information security practices. The course is designed primarily for non-CIS majors. Not applicable toward CIS major. D
CIS 3320 Advanced Business Programming 3 credits. Advanced programming; dynamic data structures; file organization and processing; efficient searching and sorting techniques. Includes study of an object-oriented visual language and a comparison with a modern database language. PREREQ: CIS 2220. D
CIS 3393 Computer Information Systems Internship 1-3 credits. Internship program coordinated by faculty providing significant exposure to computer information system issues. May not be used to fulfill major requirements. May be repeated for up to 3 credits. Graded S/U. F, S
CIS 4403 Systems Analysis and Logical Design 3 credits. Develops systems analysis skills, using modern CASE techniques, prototyping with a relational database, structured analysis and design phases of the systems development life cycle. PREREQ: CIS 3301 and junior status. F, S
CIS 4407 Database Design and Implementation 3 credits. Design and implementation of multi-user relational DBMS. Use of stored procedures, advanced SQL, query optimization, transaction processing, DBMS information assurance and administration. Secure object-oriented design, programming and UML. PREREQ: CIS 1120 or CS 1181, and CIS 4403. D
CIS 4411 Intermediate Information Assurance 3 credits. Focuses on homeland security, information assurance, integrity, control, and privacy. Covers CNSS-4011, NIST-800-16 standards, national policy, and international treaties. PREREQ: CIS 2285 or CIS 3310, or permission of instructor. D
CIS 4412 Systems Security for Senior Management 1-3 credits. Review of system architecture, system security measures, system operations policy, system security management plan, and provisions for system operator and end user training. PREREQ: CIS 4411 or permission of instructor. D
CIS 4413 Systems Security Administration 1-3 credits. Outlines the basic principles of systems security administration. The student will be introduced to the methods and technologies associated with running a system to maintain privacy and security. PREREQ: CIS 4411 or permission of instructor. D
CIS 4414 Systems Security Management 1-3 credits. Establishes a framework for managing both systems and systems administrators operating in a secure and private computing environment. The course deals with facilities management, contingency plans, laws, standards of conduct and operations management. PREREQ: CIS 4411 or permission of instructor. D
CIS 4415 System Certification 1-3 credits. Describes techniques and methods for certifying a system is in compliance with national and governmental information assurance standards. Evaluates various certification methodologies. PREREQ: CIS 4411 or permission of instructor. D
CIS 4416 Risk Analysis 1-3 credits. Develops techniques to characterize and provide perspective on the likelihood of adverse events. Explains methods to characterize the consequences and general costs associated with the various adverse events occurring. The analysis provides insight into various likelihood and consequence combinations. PREREQ: CIS 4411 or permission of instructor. D
CIS 4419 Advanced Informatics Practicum 1-3 credits. Significant informatics experience including research coordinated by the faculty designed to provide broad exposure to issues in Information Assurance. Does not fulfill major/minor requirements. May be repeated for up to 6 credits. Graded S/U. PREREQ: Permission of instructor. D
CIS 4424 Decision Support Systems 3 credits. Study of the design and implementation of decision support tools and techniques using programming languages and skills. PREREQ: CIS 4403, FIN 3315, and MGT 2217. D
CIS 4430 Ebusiness and Web Development 3 credits. Technical and business topics related to conducting business over the Internet and other networks, including implementation technologies, electronic money and funds transfer, legal and regulatory considerations, security and privacy issues. PREREQ: CIS 1120. D
CIS 4440 Object-Oriented Development 3 credits. The organization of software as a collection of discrete objects incorporating both data and operations performed on that data. Concepts of object-oriented development, including classes, inheritance, and encapsulation in a modern object-oriented language. PREREQ: CIS 2220. D
CIS 4482 Advanced Systems Analysis and Design 3 credits. Provides the knowledge and tools necessary to develop a physical design and an operational computerized system in a secure environment. PREREQ: CIS 3320, CIS 4403, CIS 4407, MGT 3312, MGT 3329, FIN 3315, FIN 3317, and MKTG 3325, or graduate status. COREQ: CIS 4482L. D
CIS 4482L Advanced Systems Analysis and Design Laboratory 0 credit. Assignments to apply principles in CIS 4482. COREQ: CIS 4482. D
CIS 4485 Network and Communication Systems 3 credits. Study of the implementation and development of network information systems. Protocols and techniques will be compared. PREREQ: CIS 2285 or permission of instructor. D
CIS 4485L Network and Communication Systems Laboratory 0 credits. Assignments to apply principles in CIS 4485. COREQ: CIS 4485. D
CIS 4486 Business System Simulation 3 credits. Study, construction, and operation of computer simulations as aids for management and administrative decisions. PREREQ: CIS 1120, MGT 2217, or permission of instructor. D
CIS 4487 Software Systems Study of the Software Implementation Process 3 credits. In addition to system optimization techniques, management strategies will be discussed. PREREQ: CIS 4403. D
CIS 4488 Senior Project 3 credits. Design, implementation and testing of a large software program. Senior status and permission of instructor. D
CIS 4490 Management of Information Systems and Information Security 3 credits. Study of the problems associated with the organization, management and operation of information technology services. PREREQ: CIS 3302 or permission of instructor.. D
CIS 4491 Seminar in Computer Information Systems 3 credits. Reading, discussion, and reporting on selected topics. Restricted to senior/graduate students in business with consent of the instructor. May be repeated for up to 6 credits with permission of the instructor. D
CIS 4492 Special Problems in Computer Information Systems 1-3 credits. Research and reports on problems or topics in computer science. Restricted to senior/graduate students in business, with consent of dean. May be repeated for up to 9 credits with different content. D
CIS 4493 Advanced Computer Information Systems Internship 3 credits. Significant business experience coordinated by the faculty to provide broad exposure to computer information system issues. F, S
FIN 1115 Personal Finance 3 credits. Introductory course for non-business or business majors, oriented to personal financial planning. Topics include budgeting, real estate, investing fundamentals, credit management, insurance, retirement planning, and personal income taxes. D
FIN 3303 Financial
Concepts 3 credits.
Applications of
basic financial decision-making tools that emphasize fundamental
financial
concepts and literacy. Topics include financial statement analysis,
time value
of money, capital budgeting, risk and return, the cost of capital,
valuation,
investing fundamentals, raising capital, and operation of financial
markets.
Available to non-business majors only. PREREQ: ACCT 2203. D
FIN 3315 Corporate Financial Management 3 credits. Corporate finance basics such as financial statement analysis, time value of money, security valuation, capital investment analysis, cost of capital, capital structure, and dividend policy. Restricted to Finance Major. F, S
FIN 3317 Fundamentals of Investments, International Finance, and Financial Markets 3 credits. Investment basics such as time value of money, risk and return, bond and stock valuation, interest rate determination, and portfolio theory. Introduces topics in banking and financial markets, exchange rate theory, and international financial management. Restricted to Finance Major. F, SFIN 3393 Finance Internship 1-3 credits. Internship program coordinated by faculty providing significant exposure to financial issues. May not be used to fulfill major requirements. May be repeated for up to 3 credits. Graded S/U. F, S
FIN 4405 Advanced Corporate Financial Management I 3 credits. Asset valuation models, required returns, risk analysis in capital budgeting models, cost of capital determination, and factors affecting the firm’s capital structure and dividend policy. PREREQ: FIN 3315 and MGT 2216. F
FIN 4431 Financial Modeling 3 credits. Survey of integrative modeling with special applications of computer models. Includes topics from cash flow forecasting, mergers and acquisition, financial structure, and capital budgeting. PREREQ: FIN 3315. D
FIN 4445 Real Estate Finance 3 credits. Principles and methods of valuing business and residential land and improvements; analysis of sources and methods used in the financing of construction and development. PREREQ: FIN 3315. D
FIN 4448 Financial Management of Depository Institutions 3 credits. An analysis of the managerial issues which affect the financial performance of depository institutions such as capital adequacy, liquidity and asset/liability management techniques, profitability analysis, funding and investment decisions. PREREQ: FIN 3315. D
FIN 4450 Advanced Corporate Financial Management II 3 credits. Advanced development of financial statement analysis, financial planning, working capital management and special topics emphasizing analysis and application to financial management decisions. PREREQ: FIN 3315 and MGT 2216. S
FIN 4451 Student Investment Fund I 3 credits. Management of the D.A. Davidson Student-Managed Investment Fund. Students act as financial analysts. Provides students with the real-world knowledge and judgment crucial to sound investing. Students may apply either FIN 4451 or FIN 4452, but not both, toward their finance electives. PREREQ: FIN 3317. F
FIN 4452 Student-Managed Investment Fund II 3 credits. Continuation of FIN 4451. Management of the D.A. Davidson Student Investment Fund. Students act as financial analysts. Emphasis on security selection, portfolio management, and creation of an annual report. Students can apply either FIN 4451 or FIN 4452, but not both, toward their finance electives. PREREQ: FIN 3317. S
FIN 4464 Entrepreneurial Finance 3 credits. Develops financial/managerial skills important to students pursuing entrepreneurial careers. Topics include financial issues to entrepreneurial firms and financing sources available to entrepreneurial companies. PREREQ: FIN 3315. D
FIN 4475 International Corporate Finance 3 credits. Study of financing investment projects abroad including the tapping of overseas capital markets, financing export transactions, hedging foreign exchange risks, and the control alternatives of international business. PREREQ: FIN 3315 and MGT 2216. D
FIN 4478 Investments 3 credits. Fundamental principles in the risk-return valuation of financial instruments. Topics include the institutional framework in which securities are traded, modern portfolio theory, asset pricing, derivatives, and portfolio management. PREREQ: FIN 3315 and FIN 3317. F, S
FIN 4484 Options and Futures 3 credits. Examination of the pricing and use of options, financial futures, swaps, and other derivative securities. PREREQ: FIN 3315 and FIN 3317. D
FIN 4491 Seminar in Finance 3 credits. Reading, discussion, and preparation of reports on selected topics. Restricted to senior and graduate students in business who have the consent of the instructor. May be repeated for up to 6 credits with permission of the instructor. D
FIN 4492 Special Problems in Finance 2-3 credits. Research and reports on selected problems or topics in finance. Restricted to senior and graduate students in business, who have the consent of the dean. May be repeated for up to 9 credits with different content and with permission of the major advisor and the dean. D
FIN 4493 Advanced Finance Internship 3 credits. Internship coordinated by faculty providing significant exposure to financial issues. F, S
MGT 1101 Introduction to Business 3 credits. Relates the business person and business enterprise to the economy as a whole, describes the major field of business in terms of functions and opportunities, and charts the significant relationship to government and society. May not be taken by business students who have been admitted to major, or by juniors or seniors taking classes toward any business major. D
MGT 2216 Business Statistics 3 credits. Descriptive statistics, probability, confidence intervals, hypothesis testing including one and two sample z/t-tests, chi-square and ANOVA. Emphasis on statistical software to analyze data for business decision making. PRE-or-COREQ: MATH 1143. F, S
MGT 2217 Advanced Business Statistics 3 credits. Linear and multiple regression, forecasting and statistical process control. Emphasis on use of statistical software; written and oral communication of statistical information in a business setting. PREREQ: MGT 2216. PRE-or-COREQ: MATH 1143. F, S
MGT 2261 Legal Environment of Organizations 3 credits. Covers the legal, ethical, social, economic, political, and regulatory environment of business. Topics include: Business ethics, constitutional law, tort law, product liability, antitrust, employment law, securities regulation, and bankruptcy. PREREQ: Sophomore standing. F, S
MGT
3303 Management Concepts 3 credits. A basic
overview of management concepts focusing primarily on
MGT 3312 Individual and Organizational Behavior 3 credits. Study of internal structure and function of organizations and management practices. Provides theoretical and conceptual bases for analyzing relationships among individual, group, and total system behavior in achievement of organizational objectives within larger organizational environments. PREREQ: Junior standing and ENGL 1102. F, S
MGT 3329 Operations and Production Management 3 credits. Basic concepts, philosophy, and techniques of analysis for decision-making at the operational level. PREREQ: MGT 2217 and admission to MGT Major. PRE-or-COREQ: CIS 3301. F, S
MGT 3345 Critical Analysis and Creative Problem Solving 3 credits. Provides processes and techniques for formulating and solving business-relevant problems. The ability to effectively communicate the results of the problem-solving process, especially in writing, is also stressed. PREREQ: Admission to College of Business. F, SMGT 3362 Business Law 3 credits. Traditional business law. Topics include the law of contracts, sales, agencies, business organizations, and personal property and bailments. PREREQ: MGT 2261. D
MGT 3393 Management Internship 1-3 credits. Internship program coordinated by faculty providing significant exposure to management issues. May not be used to fulfill major requirements. May be repeated for up to 3 credits. Graded S/U. F, S
MGT 4410 Entrepreneurship 3 credits. Developing new business ideas, initiating a new enterprise, bringing new technology to the market; applying sound business practices involving management, marketing, accounting, finance and CIS to accommodate changing marketing opportunities. Equivalent to MKTG 4410 . PREREQ: FIN 3315, MGT 3312, and MKTG 3325; Business major or permission of dean. D
MGT 4411 Small Business and Entrepreneurship Practicum 3 credits. Advanced students address eastern Idaho entrepreneurship and small business issues. Projects address complex business problems under the supervision of a senior consultant. Class discussions supplement field work. Equivalent to MKTG 4411. PREREQ: MGT 4410. D
MGT 4420 Native American Organizational Systems 3 credits. Analysis of factors and dimensions to be considered in the structure and design of contemporary Native American organizations. Comparison of contemporary Native organizational systems with traditional Native organizational approaches and contemporary non-Native organizations. PREREQ: MGT 3312 or permission of instructor. D
MGT 4422 Native American Enterprise 3 credits. Approaches, strategies, and models utilized in developing tribally-owned and privately-owned Native American businesses across the U.S. and Canada. Analysis of social, economic, and environmental contingency factors that contribute to successful establishment of Native American businesses. PREREQ: Junior standing or permission of instructor. D
MGT 4430 Advanced Operations and Production Management 3 credits. Study of problems of line management in organizations. Major sections include strategy, process analysis, manpower planning, inventories, scheduling, and control of operations. Emphasizes both behavioral and technical aspects of problem solving in the area of operations management. PREREQ: MGT 3329 and MGT 3312. D
MGT 4434 Productivity and Quality 3 credits. Study of the factors involved in an organization’s productivity and quality of product or service. PREREQ: MGT 3329 and MGT 3312. D
MGT 4441 Organization Behavior 3 credits. Case study approach designed to encourage independent thought in the application of behavioral theories and concepts or organizational problems. Emphasis on integrating theoretical concepts with patterns of organizational direction, control, communications, and decision making. PREREQ: MGT 3312. F, S
MGT 4450 Manufacturing Strategy 3 credits. Study of the various production alternatives as critical factors in a company’s competitive strategies. PREREQ: MGT 3329 AND MGT 3312. D
MGT 4460 Problems in Policy and Management 3 credits. A capstone course, which integrates the functional areas of business designed to provide insight into how business decisions are made. PREREQ: Senior standing and CIS 3301, FIN 3315, MGT 3312, MGT 3329 and MKTG 3325. F, S
MGT 4461 Business Law 3 credits. Traditional business law. Topics include the law of contracts, sales, agencies, business organizations, and personal property and bailments. PREREQ: MGT 2261. D
MGT 4462 Issues In Business and Society 3 credits. Seminar course designed to focus thinking on critical issues facing managers making decisions regarding employees and other stakeholder groups, the community, and the environment. PREREQ: Senior standing or permission of instructor. D
MGT 4465 International Business 3 credits. Special emphasis on managerial functions and critical elements of the management process in a firm operating under foreign economic, technological, political, social, and cultural environments. PREREQ: FIN 3317. D
MGT 4473 Human Resource Management 3 credits. Introduction to the methodology of employee selection, employment and development; personnel supervision and management; financial compensation; job analysis; behavioral tools and techniques employed to deal with personnel problems, and contemporary problems of manpower management. PREREQ: MGT 3312. F, S
MGT 4474 Advanced Human Resource Management 3 credits. In-depth study of selected personnel/human resources management topics, including employee selection, performance evaluation, and compensation administration. PREREQ: MGT 2217 and MGT 4473. S
MGT 4480 Labor and Employment Law 3 credits. State and federal laws, domestic and foreign, governing employment relationships, including labor-management relations, discrimination and employee rights, work place safety, compensation and benefits, and related topics. PREREQ: MGT 2261 or MGT 4473. F
MGT 4482 Project Management 3 credits. Philosophy and tools of project management focusing on applied methodologies. Addresses project scope, breakdown structure, schedules, and closure following professionally accepted industry standards. PREREQ: MGT 3329 or permission of instructor. D
MGT 4483 Industrial Relations 3 credits. Integrated study of principles and practices of collective bargaining and industrial relations. Discussion of methods and techniques in dealing with labor-management problems arising out of contract negotiations and administration. PREREQ: MGT 3312. D
MGT 4491 Seminar in Management 3 credits. Reading, discussion, and preparation of reports on selected topics. Restricted to senior and graduate students in business who have the consent of the instructor. May be repeated for up to 6 credit with permission of the instructor. D
MGT 4492 Special Problems in Management 2-3 credits. Research and reports on selected problems or topics in management and organization. Restricted to senior and graduate students in business who have the consent of the dean. May be repeated for up to 9 credits with different content and with permission of the major advisor and the dean. F, S, Su
MGT 4493 Advanced Management Internship 3 credits. Internship program coordinated by faculty providing significant exposure to management issues. F, S
MKTG 2200 Introduction to Advertising 3 credits. In-depth study of the various aspects of advertising including agencies, media, clients, suppliers, creativity in advertising, consumers, ethics and law, strategy, and culture. Equivalent to MC 2200. F
MKTG 3303 Marketing Concepts 3 credits. Basic marketing concepts that emphasize fundamental decision-making process. Topics include segmentation and targeting, marketing mix, promotional mix, marketing ethics, and marketing internationally. Projects include developing a personal marketing plan and researching the role of marketing in their chosen majors. Available to non-business majors only. D
MKTG 3325 Basic Marketing Management 3 credits. Introduction to the marketing function in business and other organizations. Environmental aspects of market selection and strategy. Analysis of product, pricing, promotion, and distribution. F, S
MKTG 3327 Consumer Behavior 3 credits. Analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions on buying processes, and group influences. PREREQ: MKTG 3325. F, S
MKTG 3350 Personal Selling 3 credits. Attention given to product features, buying motives, selling points, principles and practices of selling, psychology of salesmanship, sales problems, personal requirements, opportunities. PREREQ: COMM 2201 and MKTG 3325. D
MKTG 3353 Marketing Analysis Methods 3 credits. Data analysis techniques to improve marketing operations and research. Use of models to assist in understanding marketing phenomena and decision-making. PREREQ: MKTG 3325. F
MKTG 3355 Advertising Copywriting 3 credits. Includes overview of basic creative skills, with emphasis on how to write creative advertising for print, radio, television, and the Internet. PREREQ: Goal 1, MC 1119, MC 1121, MC 2200, and MC 2215, or permission of instructor with demonstrated professional experience. Equivalent to MC 3355. F
MKTG 3367 Markets and Segmentation 3 credits. An in-depth analysis of the segmentation, targeting and positioning process. Examines segmentation as it operates in the macro-environment and as it impacts price, promotion and brand decisions. PREREQ: MKTG 3325. D
MKTG 3368 Advertising Media Planning 3 credits. Selecting and evaluating media for marketing communication campaigns. Media characteristics, media markets and comparisons, audience and product usage. Elements of a strategic media plan. Trends in mass communication media. Equivalent to MC 3367. PREREQ: MC/MKTG 2200 or permission of instructor. S
MKTG 3370 Sales and Sales Management 3 credits. Attention given to buying motives, principles of selling, psychology of salesmanship, personal requirements and motivation, allocation of personal sales effort, and methods of organizing, evaluating, and controlling this effort. PREREQ: MKTG 3325. D
MKTG 3375 Special Projects in Advertising 3 credits. Students work as a team to apply persuasive mass communication principles to solving a real-world client marketing communication problem. May be repeated for up to 6 credits. Equivalent to MC 3375. PREREQ: Permission of instructor. D
MKTG 3393 Advanced Marketing Internship 3 credits. Internship program coordinated by faculty providing significant exposure to marketing issues. May not be used to fulfill major requirements. May be repeated for up to 3 credits. Graded S/U. F, S
MKTG 4405 Sales Force Management 3 credits. Determination of the amount and allocation of personal sales effort to be applied to the market and methods of organizing, evaluating, and controlling this effort. PREREQ: MKTG 3325. D
MKTG 4410 Entrepreneurship 3 credits. Developing new business ideas, initiating a new enterprise, bringing new technology to the market; applying sound business practices involving management, marketing, accounting, finance and CIS to accommodate changing marketing opportunities. PREREQ: FIN 3315, MGT 3312, and MKTG 3325; Business major or permission of dean. Equivalent to MGT 4410. D
MKTG 4411 Small Business and Entrepreneurship Practicum 3 credits. Advanced students address Eastern Idaho entrepreneurship and small business issues. Projects address complex business problems under the supervision of a senior consultant. Class discussions supplement field work. Equivalent to MGT 4411. PREREQ: MGT/MKTG 4410. D
MKTG 4421 Services Marketing 3 credits. Examines the development, promotion, and management of services. Topics covered include strategic planning, delivery channels and promotional challenges inherent to services. PREREQ: MKTG 3325. D
MKTG 4426 Marketing Research 3 credits. Evaluation and study of the primary means of providing relevant marketing information to management. Emphasizes problem formulation, consideration of data sources, means of acquiring information, sampling, interpretation of results. PREREQ: MGT 2216 and MKTG 3325. S
MKTG 4428 Marketing Communications 3 credits.. Introduction to the promotion process of business enterprises and other types of organizations. Emphasizes the management and implementation of advertising and sales promotion. Includes organizing and operating a sales force. PREREQ: MKTG 3325. D
MKTG 4432 New Product Management 3 credits. Analysis of new product ideas: screening, business analysis, prototype development, market testing, and commercialization of goods and services. Includes diffusion of innovation issues in consumer and industrial markets. PREREQ: MKTG 3325. D
MKTG 4440 Seminar in International Marketing 3 credits. Assessment of export potential using secondary research regarding the export feasibility of products offered by select firms in Southeast Idaho. PREREQ: MKTG 3325 and permission of the instructor. D
MKTG 4454 Advanced Marketing Management 3 credits. Examines planning and problem-solving activities confronting the marketing manager. Integrates pricing, promotion, merchandising, and physical distribution and relates these to other major functional areas. PREREQ: 9 credits of upper division marketing courses. S
MKTG 4465 International Marketing 3 credits. Comparative marketing arrangements are examined. Covers factors which need to be recognized by international marketing managers in analyzing markets, covering foreign operations, and in assessing economic, cultural, and political aspects of international markets. PREREQ: MKTG 3325. D
MKTG 4475 Competitive Intelligence 3 credits. How to use competitive intelligence to gain strategic advantages. Includes understanding of information gathering techniques, the conversion of information into intelligence, various analysis methodologies, and intelligence dissemination processes. PREREQ: MKTG 3325. D
MKTG 4480 Marketing on the Internet 3 credits. Understanding and using the Internet for marketing communications. Includes evaluating current sites, developing skills for authoring HTML pages, and developing an Internet marketing strategy and site for an organization. PREREQ: MKTG 3325. D
MKTG 4491 Seminar in Marketing 3 credits. Reading, discussion, and preparation of reports on selected topics. May be repeated for up to 6 credits with permission of the instructor. PREREQ: At least Senior level and permission of instructor. D
MKTG 4492 Special Problems in Marketing 2-3 credits. Research and reports on selected problems or topics in marketing. May be repeated for up to 9 credits with different content and with permission of the major advisor and the dean. PREREQ: At least Senior level and permission of dean. D
MKTG 4493 Advanced Marketing Internship 3 credits. Internship program coordinated by faculty providing significant exposure to marketing issues. F, S
MKTG 4495 Applied Research Methods 3 credits. Introduces and develops practical methods for designing, conducting and analyzing studies used in many public relations, advertising and marketing campaigns. Students will create complete studies. Equivalent to MC 4495. PREREQ: MATH 1153 or MGT 2216, or permission of instructor. D
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IDAHO STATE UNIVERSITY Academic Information Contact: webmaster@isu.edu Revised: March 2012 |